P[h]assion

**Context Profile for P[h]assion**

1. **Organization Mission & Cause:**
   - P[h]assion is a nonprofit organization associated with McGill University that focuses on fashion as a medium to explore and express complex human experiences and identities. Their mission is to use fashion events to support charitable causes, such as the AIDS Community Care Montreal (ACCM). The organization aims to create a platform where fashion and philanthropy intersect, fostering a community that appreciates the art of fashion while contributing to social causes.

2. **Type of Activities:**
   - **Fashion Shows:** The organization hosts fashion events like "UNVEIL SS25," which are designed to explore themes such as texture, transparency, and identity through clothing.
   - **Networking Opportunities:** Events provide attendees with opportunities to network with designers and other fashion enthusiasts.
   - **Fundraising:** Proceeds from events are donated to charitable organizations, with a focus on community health and support services.
   - **Pop-up Vendors:** Events often feature pop-up vendors to enhance the attendee experience.
   - **Raffles and Prizes:** Events include raffles, such as a chance to win a Modo Yoga Gift Certificate.

3. **Tone of Voice:**
   - The tone is professional yet creative, with a focus on inspiration and exploration. The language used is descriptive and evocative, aiming to engage the audience by highlighting the artistic and experiential aspects of fashion.
   - The communication is also inclusive and community-focused, emphasizing the collective experience and shared values.

4. **Emoji Usage:**
   - The organization uses emojis sparingly but effectively to add a casual and modern touch to their communications. For example, a location pin emoji (📍) is used in event reminders to highlight venue details.

5. **Key Facts:**
   - **Founding Info:** The organization is affiliated with McGill University, though specific founding details are not provided.
   - **Scale:** They have organized 9 forms and 18 email campaigns, indicating an active engagement strategy.
   - **Impact Metrics:** Proceeds from events support local charities like ACCM, reflecting a commitment to community impact.
   - **Volunteer Info:** Not explicitly mentioned, but the involvement of alumni and community members suggests a volunteer-driven approach.

6. **Writing Guidelines:**
   - **Style:** Maintain a balance between professional and creative language. Use descriptive and evocative language to capture the artistic essence of fashion events.
   - **Structure:** Communications should be clear and structured, with a focus on event details and the impact of participation.
   - **Engagement:** Encourage community involvement by highlighting networking opportunities and the charitable impact of events.
   - **Inclusivity:** Ensure language is inclusive and welcoming, reflecting the diverse community the organization serves.
   - **Visual Elements:** Incorporate emojis and visual elements sparingly to maintain a modern and engaging tone.

This context profile provides a comprehensive overview of P[h]assion, enabling AI assistants to generate content that aligns with the organization's mission, activities, and communication style.

With access to the heart of the event, witness the runway magic unfold. This ticket grants you access to show. *First come basis! (or else standing)

General Admission (Closes at 5pm on March 21st)

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Last Minute

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Early Bird

Enjoy an exclusive view of the runway from the comfort of your guaranteed FRONT-ROW seat. Limited quantity!

Premium Seating

DISRUPT isn't just a theme; it's a call to action, an invitation to challenge the status quo and redefine the narrative of what it means to be too much. Join us in reclaiming the term "disrupt" from its negative connotations.  We can't wait to share this evening with you. Together, let's celebrate being daring, bold, and disruptive. What's included in your ticket<ul><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Access to the fashion show</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Chance to network with the designers </li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Shop at the pop-up</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Free tasting of RISE Better Soda</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Entry to raffle</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Free coat check</li></ul>Key InfoWhen? Thursday, March 21st 7-9pm (doors open at 6pm w/ pop-up, show starts at 7pm)Where? Société des Arts TechnologiquesWhat? Fashion show, Pop-Up, free sodas, raffle and a bar for you to purchase drinks (18+).Dresscode? Be bold!! (but ultimately, whatever you feel comfortable in) All proceeds will be donated to the AIDS Community Care Montreal (ACCM). DISRUPT is brought to you by the McGill Alumni Association. Zeffy will ask for a contribution at checkout. Select "Other" if you wish to withdraw. Tickets are non-refundable!

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for your ticket purchase for our 2024 fashion show, "Disrupt." Your support means the world to us as we strive to redefine the meaning of "disrupt" and celebrate the unapologetic expression of individuality. Get ready to witness a showcase of bold, boundary-breaking fashion from Montreal designers.  Additionally, all proceeds from our event will be donated to the AIDS Community Care Montreal (ACCM). Be sure to check their <a href="https://accmontreal.org/" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">website</a> to learn more about the organization.  DISRUPT is made possible thanks to the <a href="https://myalumni.mcgill.ca/s/1762/gid2/start.aspx?gid=2&pgid=61" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">McGill Alumni Association</a>.  What's included in your ticket<ul><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Access to the fashion show</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Chance to network with the designers </li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Shop at the pop-up</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Free tasting of RISE Better Soda</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Entry to raffle</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Free coat check</li></ul>Key Info<ul><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">When? Thursday, March 21st 7-9pm (doors open at 6pm and attendees can browse the pop-up tables. The show starts at 7pm)</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Where? Société des Arts Technologiques</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">What? Fashion show,, Pop-Up, and a bar for you to purchase drinks (18+).</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Dresscode? Be bold!! (but ultimately, whatever you feel comfortable in)</li></ul> P.S. Here is a sneak peak of the show!DISRUPT Official Booklet: <a href="https://issuu.com/integrationscanvapreview/docs/issuupreview_fc43d2335746a2" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_self">https://issuu.com/integrationscanvapreview/docs/issuupreview_fc43d2335746a2</a>  xoxoP[h]assion Executive Teamphassion@musmcgill.com

DISRUPT isn't just a theme; it's a call to action, an invitation to challenge the status quo and redefine the narrative of what it means to be too much. Join us in reclaiming the term "disrupt" from its negative connotations.  We can't wait to share this evening with you. Together, let's celebrate being daring, bold, and disruptive. What's included in your ticket<ul><li>Access to the fashion show</li><li>Chance to network with the designers </li><li>Shop at the pop-up</li><li>Free tasting of RISE Better Soda</li><li>Entry to raffle</li><li>Free coat check</li></ul>Key InfoWhen? Thursday, March 21st 7-9pm (doors open at 6pm w/ pop-up, show starts at 7pm)Where? Société des Arts TechnologiquesWhat? Fashion show, Pop-Up, free sodas, raffle and a bar for you to purchase drinks (18+).Dresscode? Be bold!! (but ultimately, whatever you feel comfortable in) All proceeds will be donated to the AIDS Community Care Montreal (ACCM). DISRUPT is brought to you by the McGill Alumni Association. Zeffy will ask for a contribution at checkout. Select "Other" if you wish to withdraw. Tickets are non-refundable!

P[h]assion

DISRUPT (SS24)

1201 Boul. Saint-Laurent

Add a donation for P[h]assion

General Admission (Closes at 5pm on March 21st)

$25

Last Minute

$30

VIP

$20

Early Bird

$23

Premium Seating

$30