National Advertising Benevolent Society of Canada / Bénévolat d'entraide aux communicateurs

### Context Profile for National Advertising Benevolent Society of Canada (NABS)

#### 1. Organization Mission & Cause
The National Advertising Benevolent Society of Canada (NABS) is dedicated to supporting individuals in the Canadian media and advertising industry who are facing personal and professional challenges. Their mission is to provide essential resources such as career coaching, wellness support, and financial aid to improve the well-being of industry professionals. NABS aims to foster a supportive community that empowers individuals to thrive in their careers and personal lives.

#### 2. Type of Activities
NABS engages in various activities to fulfill its mission, including:
- **Career Coaching and Workshops**: Offering guidance and skills development to enhance career prospects.
- **Wellness Resources**: Providing mental health and wellness support tailored to the needs of industry professionals.
- **Short-term Financial Aid**: Assisting individuals in financial distress to help them navigate through difficult times.
- **Fundraising Campaigns**: Initiatives like "Friends of NABS West 2025" aim to raise significant funds to sustain and expand their services.

#### 3. Tone of Voice
The tone of NABS is:
- **Friendly and Supportive**: The language used is warm and inviting, aiming to create a sense of community.
- **Professional yet Approachable**: While maintaining professionalism, the communication is accessible and relatable, encouraging engagement from the audience.
- **Inspiring**: The messaging often emphasizes empowerment and positive change, motivating individuals to seek help and support.

#### 4. Emoji Usage
NABS does not appear to utilize emojis in their communications, maintaining a more formal and professional tone in their written content.

#### 5. Key Facts
- **Founding Info**: NABS has a long-standing history of supporting the advertising and media industry in Canada, though specific founding details were not found on the website.
- **Scale**: NABS operates across Canada, providing services to a broad audience within the media and advertising sectors.
- **Impact Metrics**: The organization has reported a significant increase in demand for their support services, with double-digit growth over the past year.
- **Volunteer Info**: While specific volunteer opportunities were not detailed, the organization likely relies on community involvement and contributions to sustain its programs.

#### 6. Writing Guidelines
- **Clarity and Brevity**: Communications should be clear and to the point, avoiding jargon to ensure accessibility.
- **Empathetic Language**: Use language that conveys understanding and compassion, reflecting the supportive nature of the organization.
- **Call to Action**: Incorporate strong calls to action, encouraging donations and participation in programs.
- **Personalization**: Utilize personalized greetings and acknowledgments in emails to foster a connection with recipients.

This context profile serves as a guide for creating tailored content that resonates with NABS's mission, values, and audience, ensuring that communications are effective and aligned with the organization's goals.

LXCL:Accès aux diverses tables gourmandes en mode cocktail dinatoire et au bar open pour toute la soirée - un reçu d'impôt de 50$ vous sera automatiquement envoyé.

Soirée gourmande - 17h à 00h

LXCL:Table assise privée pour 8 personnes; accès aux tables gourmandes ; bar à vin et accès au bar open toute la soirée - Limité - un reçu d'impôt de 1000$ vous sera automatiquement envoyé.

Table VIP - 17h - 00h

LXCL:Accès au bar open, table sucrée et aux activations artistiques de la soirée - un reçu d'impôt de 25$ vous sera automatiquement envoyé.

Soirée dansante - 19h - 00h

Une soir&eacute;e anim&eacute;e pour stimuler les id&eacute;es, cr&eacute;er des liens et insuffler de l&#39;&eacute;nergie &agrave; notre industrie. Lieu : Le Cathcart, Place Ville-Marie Au programme : Performances artistiques, tables gourmandes, bar &agrave; vin offert par&nbsp;<a fr-original-style="" href="https://www.ubmedia.ca/?lang=fr" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">UB M&eacute;dia</a> et bar ouvert en soir&eacute;e Musique : DJ Bruno Bernidkoff Acc&egrave;s m&eacute;tro : McGill, Lucien L&rsquo;Allier et Bonaventure Stationnement : Sous-terrain payant disponible sur place <hr data-start="680" data-end="683" fr-original-style="" style="clear: both; user-select: none; break-after: page; width: 100%; box-sizing: inherit;"> An engaging evening designed to spark ideas, build connections, and energize our industry. Where: Le Cathcart, Place Ville-Marie Featuring: Artistic performances, gourmet food stations, wine bar offered by&nbsp;<a fr-original-style="" href="https://www.ubmedia.ca/?lang=fr" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">UB Media</a>, and open bar throughout the evening Music by: DJ Bruno Bernidkoff Metro access: McGill, Lucien L&rsquo;Allier, and Bonaventure stations Parking: Paid underground parking available on site Merci &agrave; nos partenaires pr&eacute;sentateurs,&nbsp;<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1756387312/wysiwyg/orsq77yj0pnqw1lzwgoj.jpg" style="width: 180px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; max-width: calc(100% - 5px); float: left; position: relative; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 180px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; max-width: calc(100% - 5px); float: left;" fr-original-class="fr-draggable"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1755615587/wysiwyg/hbabf0pk3r9ptdsgyr5v.png" style="width: 59px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 59px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left;" fr-original-class="fr-draggable">

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our event and supporting our cause. Your registration greatly helps our mission. 🚀 If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Kathy Marquiskathy@bec-nabs.org

Une soirée animée pour stimuler les idées, créer des liens et insuffler de l'énergie à notre industrie. Lieu : Le Cathcart, Place Ville-Marie Au programme : Performances artistiques, tables gourmandes, bar à vin offert par <a href="https://www.ubmedia.ca/?lang=fr" target="_blank">UB Média</a> et bar ouvert en soirée Musique : DJ Bruno Bernidkoff Accès métro : McGill, Lucien L’Allier et Bonaventure Stationnement : Sous-terrain payant disponible sur place <hr /> An engaging evening designed to spark ideas, build connections, and energize our industry. Where: Le Cathcart, Place Ville-Marie Featuring: Artistic performances, gourmet food stations, wine bar offered by <a href="https://www.ubmedia.ca/?lang=fr" target="_blank">UB Media</a>, and open bar throughout the evening Music by: DJ Bruno Bernidkoff Metro access: McGill, Lucien L’Allier, and Bonaventure stations Parking: Paid underground parking available on site Merci à nos partenaires présentateurs, <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1756387312/wysiwyg/orsq77yj0pnqw1lzwgoj.jpg" style="width:180px;display:inline-block;vertical-align:bottom;margin:5px 15px 5px 0px;text-align:left;float:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1755615587/wysiwyg/hbabf0pk3r9ptdsgyr5v.png" style="width:59px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

National Advertising Benevolent Society of Canada / Bénévolat d'entraide aux communicateurs

Soirée IGNIGHT

Place Ville Marie

Add a donation for National Advertising Benevolent Society of Canada / Bénévolat d'entraide aux communicateurs

Soirée gourmande - 17h à 00h

$175

Table VIP - 17h - 00h

$2,500

Soirée dansante - 19h - 00h

$95