<p fr-original-style="box-sizing:border-box;font-family:Lato, Arial, sans-serif;font-size:16px;margin:0px 0px 12px;color:rgb(0, 0, 0);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%;line-height:1.5;" style="box-sizing:border-box;font-family:Lato, Arial, sans-serif;font-size:16px;margin:0px 0px 12px;color:rgb(0, 0, 0);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%;line-height:1.5;">&ldquo;Bring Change Now... and for generations to come.&rdquo;<p fr-original-style="box-sizing:border-box;font-family:Lato, Arial, sans-serif;font-size:16px;margin:0px 0px 12px;color:rgb(0, 0, 0);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%;line-height:1.15;" style="box-sizing:border-box;font-family:Lato, Arial, sans-serif;font-size:16px;margin:0px 0px 12px;color:rgb(0, 0, 0);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%;line-height:1.15;">The Central Alberta Pregnancy Care Centre is here to extend grace and provide education and ongoing, compassionate support before, during, and after pregnancy. Our programs are free*, confidential, and are offered in a safe and judgment-free environment regardless of age, gender, race, or religion.&nbsp;<p fr-original-style="box-sizing:border-box;font-family:Lato, Arial, sans-serif;font-size:16px;margin:0px 0px 12px;color:rgb(0, 0, 0);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%;line-height:1.15;" style="box-sizing:border-box;font-family:Lato, Arial, sans-serif;font-size:16px;margin:0px 0px 12px;color:rgb(0, 0, 0);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%;line-height:1.15;">One &#39;bottle&#39; holds $30, two &#39;bottles&#39; hold $60, and three &#39;bottles&#39; hold $90. How many &#39;bottles&#39; will you fill?<p fr-original-style="box-sizing:border-box;font-family:Lato, Arial, sans-serif;font-size:16px;margin:0px 0px 12px;color:rgb(0, 0, 0);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%;line-height:1.15;" style="box-sizing:border-box;font-family:Lato, Arial, sans-serif;font-size:16px;margin:0px 0px 12px;color:rgb(0, 0, 0);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%;line-height:1.15;">Gifts of any amount are welcome and appreciated. As we are primarily privately funded, we rely on the generosity of our community to enable us to run our programs throughout Central Alberta.<p fr-original-style="background:transparent;border:0px;outline:0px;padding:0px;vertical-align:baseline;pointer-events:auto;font:400 15.8571px / 1.15 questrial, sans-serif;color:rgb(0, 0, 0);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin-block:0px;margin:0px;" style="background: transparent; border: 0px; outline: 0px; padding: 0px; vertical-align: baseline; pointer-events: auto; font: 400 15.8571px / 1.15 questrial, sans-serif; color: rgb(0, 0, 0); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin-block: 0px; margin: 0px;"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1744912415/wysiwyg/egc2aet2gqlejfjgvuhz.jpg" style="width: 878px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 878px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-class="fr-draggable"> <p fr-original-style="background:transparent;border:0px;outline:0px;padding:0px;vertical-align:baseline;pointer-events:auto;font:400 15.8571px / 1.15 questrial, sans-serif;color:rgb(0, 0, 0);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin-block:0px;margin:0px;" style="background: transparent; border: 0px; outline: 0px; padding: 0px; vertical-align: baseline; pointer-events: auto; font: 400 15.8571px / 1.15 questrial, sans-serif; color: rgb(0, 0, 0); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin-block: 0px; margin: 0px;"><span fr-original-style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; font-weight: bold;" style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; font-weight: bold;"><span fr-original-style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(154, 25, 21);" style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(154, 25, 21);"><span fr-original-style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; font-style: normal;" style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; font-style: normal;"><span fr-original-style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; font-family: Roboto; font-size: 14px; color: rgb(161, 49, 51);" style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; font-family: Roboto; font-size: 14px; color: rgb(161, 49, 51);"><span fr-original-style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Notice to our Donors<p fr-original-style="background:transparent;border:0px;outline:0px;padding:0px;vertical-align:baseline;pointer-events:auto;font:400 15.8571px / 1.15 questrial, sans-serif;color:rgb(0, 0, 0);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin-block:0px;margin:0px;" style="background: transparent; border: 0px; outline: 0px; padding: 0px; vertical-align: baseline; pointer-events: auto; font: 400 15.8571px / 1.15 questrial, sans-serif; color: rgb(0, 0, 0); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin-block: 0px; margin: 0px;"><span fr-original-style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(161, 49, 51); font-family: Roboto; font-size: 14px;" style="background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; color: rgb(161, 49, 51); font-family: Roboto; font-size: 14px;">Unlike other platforms, Zeffy allows 100% of your donation to go to CAPCC with no transaction fees. In return, they offer you the non-obligatory option of adding a tip for the maintenance of their services. If you do not wish to participate, please select &#39;Other&#39; from the drop-down menu when confirming your donation on the form, and then enter $0.<p fr-original-style="box-sizing:inherit;width:725.188px;color:rgba(0, 0, 0, 0.87);margin:0px;line-height:1.5;" style="box-sizing:inherit;width:725.188px;color:rgba(0, 0, 0, 0.87);margin:0px;line-height:1.5;"> <p fr-original-style="box-sizing:inherit;width:725.188px;color:rgba(0, 0, 0, 0.87);margin:0px;line-height:1.5;" style="box-sizing:inherit;width:725.188px;color:rgba(0, 0, 0, 0.87);margin:0px;line-height:1.5;">* Maternity Home residents contribute financially to the program fees as they are able. The CAPCC is a registered charitable organization (#11911 2357 RR 0001). Donations are tax-deductible. Tax receipts for annual donations of $20 or more are sent once per year. Spending of funds is confined to programs and projects approved by the Board of Directors. Restricted contributions will be used as designated with the understanding that when the needs have been met or cannot be completed, the remaining restricted contributions will be used where needed most. CAPCC respects and is committed to protecting the privacy of our donors. As per the Alberta Charitable Fundraising Act 4(1)(c) and 4(2); the CAPCC is planning to raise an estimated amount of $931,376 this year. It will cost our organization an estimated amount of $132,633.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for choosing to donate to the Central Alberta Pregnancy Care Centre. Your generosity allows us to continue to be known and embraced by our community as a Centre that extends grace and provides education and ongoing, compassionate support before, during, and after pregnancy.   Without the support of the community, none of this would be possible. Thank you! Sincerely, The CAPCC Team

<p style="box-sizing:border-box;margin:0px 0px 12px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;line-height:1.5;max-width:100%">“Bring Change Now... and for generations to come.”<p style="box-sizing:border-box;margin:0px 0px 12px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;line-height:1.15;max-width:100%">The Central Alberta Pregnancy Care Centre is here to extend grace and provide education and ongoing, compassionate support before, during, and after pregnancy. Our programs are free*, confidential, and are offered in a safe and judgment-free environment regardless of age, gender, race, or religion. <p style="box-sizing:border-box;margin:0px 0px 12px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;line-height:1.15;max-width:100%">One 'bottle' holds $30, two 'bottles' hold $60, and three 'bottles' hold $90. How many 'bottles' will you fill?<p style="box-sizing:border-box;margin:0px 0px 12px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;line-height:1.15;max-width:100%">Gifts of any amount are welcome and appreciated. As we are primarily privately funded, we rely on the generosity of our community to enable us to run our programs throughout Central Alberta.<p style="border:0px;outline:0px;padding:0px;vertical-align:baseline;pointer-events:auto;font:400 15.8571px / 1.15 questrial, sans-serif;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin-block:0px;margin:0px;max-width:100%"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1744912415/wysiwyg/egc2aet2gqlejfjgvuhz.jpg" style="width:878px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> <p style="border:0px;outline:0px;padding:0px;vertical-align:baseline;pointer-events:auto;font:400 15.8571px / 1.15 questrial, sans-serif;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin-block:0px;margin:0px;max-width:100%">Notice to our Donors<p style="border:0px;outline:0px;padding:0px;vertical-align:baseline;pointer-events:auto;font:400 15.8571px / 1.15 questrial, sans-serif;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin-block:0px;margin:0px;max-width:100%">Unlike other platforms, Zeffy allows 100% of your donation to go to CAPCC with no transaction fees. In return, they offer you the non-obligatory option of adding a tip for the maintenance of their services. If you do not wish to participate, please select 'Other' from the drop-down menu when confirming your donation on the form, and then enter $0. * Maternity Home residents contribute financially to the program fees as they are able. The CAPCC is a registered charitable organization (#11911 2357 RR 0001). Donations are tax-deductible. Tax receipts for annual donations of $20 or more are sent once per year. Spending of funds is confined to programs and projects approved by the Board of Directors. Restricted contributions will be used as designated with the understanding that when the needs have been met or cannot be completed, the remaining restricted contributions will be used where needed most. CAPCC respects and is committed to protecting the privacy of our donors. As per the Alberta Charitable Fundraising Act 4(1)(c) and 4(2); the CAPCC is planning to raise an estimated amount of $931,376 this year. It will cost our organization an estimated amount of $132,633.

Baby Bottle Campaign

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Central Alberta Pregnancy Care Centre

### Context Profile for Central Alberta Pregnancy Care Centre (CAPCC)

#### 1. Organization Mission & Cause
The Central Alberta Pregnancy Care Centre (CAPCC) is dedicated to providing support and resources for individuals facing unplanned pregnancies. Their mission is to empower individuals with the knowledge and tools they need to make informed decisions regarding pregnancy and parenting. They aim to offer compassionate care, education, and practical assistance to help clients navigate their circumstances with confidence and dignity.

#### 2. Type of Activities
CAPCC engages in a variety of activities, including:
- **Fundraising Events**: They host events like the Annual Fall Fundraising Banquet, which includes a buffet dinner, silent auction, and guest speakers.
- **Community Programs**: The center offers programs that provide education and support for expectant parents, including parenting classes and counseling.
- **Awareness Campaigns**: They run campaigns to raise awareness about pregnancy-related issues and the services they provide.
- **Volunteer Opportunities**: CAPCC encourages community involvement through volunteer programs that support their mission and activities.

#### 3. Tone of Voice
The tone of voice used by CAPCC is:
- **Friendly and Supportive**: The language is warm and inviting, aiming to create a safe space for individuals seeking help.
- **Professional**: While maintaining a friendly demeanor, the organization communicates with professionalism, ensuring that information is clear and credible.
- **Inspiring**: The messaging often seeks to empower individuals, encouraging them to take positive steps in their lives.

#### 4. Emoji Usage
The organization does not prominently feature emojis in their communications. Their content tends to be more formal and straightforward, focusing on clarity and professionalism rather than casual or playful elements.

#### 5. Key Facts
- **Founded**: CAPCC is a registered charitable organization (#11911 2357 RR 0001).
- **Estimated Fundraising Goal**: They aim to raise approximately $931,376 this year, with an estimated operational cost of $132,633.
- **Tax-Deductible Donations**: Donations are tax-deductible, and tax receipts are issued for annual contributions of $20 or more.
- **Impact Metrics**: The organization focuses on providing essential services to individuals facing unplanned pregnancies, though specific impact metrics were not detailed on the website.
- **Volunteer Information**: CAPCC actively seeks volunteers to assist with their programs and events, fostering community engagement.

#### 6. Writing Guidelines
- **Clarity and Conciseness**: Use clear and straightforward language to convey information effectively.
- **Empathy and Support**: Write in a manner that reflects understanding and compassion for the challenges faced by clients.
- **Call to Action**: Encourage engagement through clear calls to action, whether it’s attending an event, volunteering, or donating.
- **Professional Presentation**: Maintain a professional tone while being approachable, ensuring that all communications reflect the organization’s values and mission.

This context profile serves as a foundational guide for creating personalized and effective content for the Central Alberta Pregnancy Care Centre, aligning with their mission and communication style.

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Central Alberta Pregnancy Care Centre

Baby Bottle Campaign

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