<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1715969845/rqe4951zjvk3i3ec5xja.png" style="width:327px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />Every dollar raised goes to raising, training, and placing highly trained Assistance Dogs with Nova Scotians in need.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, We thank you from the bottom of our hearts and the tips of our wagging tails! This donation greatly helps our mission. We will now be able to raise more puppies and help more people!  If you would like to contribute further, check out our website to learn how you can become a puppy raiser or a volunteer. If these gigs aren't right for you, please help us spread the word by sharing on your socials!  <a href="http://www.wellnesswags.ca" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">www.wellnesswags.ca</a>902-903-3700

Thank you for fundraising with us this year again! Here is more information.

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1715969845/rqe4951zjvk3i3ec5xja.png" style="width:327px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Every dollar raised goes to raising, training, and placing highly trained Assistance Dogs with Nova Scotians in need.

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Wellness Wags Assistance Dogs Society

### Context Profile for Wellness Wags Assistance Dogs Society

#### 1. Organization Mission & Cause
**Mission Statement:** Wellness Wags Assistance Dogs Society is dedicated to raising, training, and placing life-changing service dogs with individuals in Nova Scotia who have disabilities. Their mission emphasizes creating a future where these individuals can gain independence, confidence, and companionship through the assistance of service dogs, provided free of charge.

**Cause:** The organization focuses on enhancing the quality of life for people with disabilities by providing them with trained service dogs, thereby fostering independence and emotional support.

#### 2. Type of Activities
- **Fundraising Events:** The organization hosts events like the "Bark-B-Q Fundraiser at Burnside Brewing," where ticket sales and donations contribute directly to their mission.
- **Community Programs:** They engage the community through interactive activities such as "Pay what you can" Pet Portraits and "Ask the Trainer" campaigns during events.
- **Awareness Campaigns:** They likely run campaigns to raise awareness about the benefits of service dogs and the needs of individuals with disabilities.

#### 3. Tone of Voice
The tone of voice on the website and in communications is:
- **Friendly and Inviting:** The language is warm and welcoming, aiming to create a sense of community.
- **Inspirational:** The content often highlights the positive impact of service dogs, encouraging support and participation.
- **Casual yet Professional:** While maintaining professionalism, the tone is approachable, making it easy for the audience to connect with the mission.

#### 4. Emoji Usage
The website and communications do not prominently feature emojis. However, the use of emojis may be considered in social media posts or informal communications to enhance engagement, depending on the context.

#### 5. Key Facts
- **Founding Information:** Specific founding details were not found on the website but should be included if available from other sources.
- **Scale:** The organization has conducted at least 10 forms and 2 email campaigns, indicating active engagement with their audience.
- **Impact Metrics:** The organization aims to place service dogs free of charge, which is a significant impact metric. Specific numbers on dogs placed or individuals served may need to be sourced from additional materials.
- **Volunteer Information:** The website may provide details on how to get involved as a volunteer, which is crucial for community engagement.

#### 6. Writing Guidelines
- **Content Style:** Use a friendly and inviting tone that reflects the organization's mission. Incorporate inspirational language that highlights the transformative power of service dogs.
- **Call to Action:** Encourage participation in events and donations clearly and compellingly.
- **Personalization:** Use personalized greetings in emails and communications to foster a connection with supporters.
- **Clarity and Brevity:** Ensure that messages are clear and concise, making it easy for readers to understand the organization's needs and how they can help.

This context profile serves as a foundational guide for crafting personalized and effective content for Wellness Wags Assistance Dogs Society, ensuring alignment with their mission and audience engagement strategies.

Wellness Wags Assistance Dogs Society

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