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Light Up The World Donor Installation Tour, Nepal, October 2009

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Light Up The World

### Context Profile for Light Up The World

1. **Organization Mission & Cause**:
   - **Mission**: Light Up The World (LUTW) is dedicated to providing sustainable solar energy solutions to communities without access to electricity, particularly in developing regions. Their goal is to empower these communities through education and access to clean energy, which can improve quality of life and support educational initiatives.
   - **Cause**: Education and sustainable energy access.

2. **Type of Activities**:
   - **Events**: LUTW organizes fundraising events and campaigns, including giveaways and partnerships with local sports teams (e.g., Calgary Flames).
   - **Fundraising Campaigns**: They run various campaigns to raise funds for their solar energy projects, such as the recent "Win a Signed Blake Coleman Calgary Flames Jersey!" campaign.
   - **Community Programs**: They focus on deploying solar energy solutions in underserved areas, often integrating educational components to ensure community members can maintain and benefit from the technology.

3. **Tone of Voice**:
   - The tone of the website content is **friendly, inspiring, and professional**. It conveys gratitude towards supporters and emphasizes the positive impact of their contributions. The language is accessible and engaging, aiming to motivate individuals to participate in their cause.

4. **Emoji Usage**:
   - The analysis of the website and recent communications indicates that LUTW does **not frequently use emojis** in their content. Their communication style remains straightforward and professional, focusing on clarity and impact rather than informal elements.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not found on the website; further research may be needed for historical context.
   - **Scale**: LUTW has a total of 13 forms and has conducted 139 email campaigns, indicating an active engagement strategy with their audience.
   - **Impact Metrics**: While specific metrics were not detailed on the website, the focus on providing solar energy solutions suggests a measurable impact on communities served.
   - **Volunteer Info**: Information on volunteering opportunities was not explicitly mentioned; however, the organization likely welcomes community involvement given their mission.

6. **Writing Guidelines**:
   - **Style**: Maintain a friendly and inspiring tone, using clear and concise language. Avoid overly formal jargon to keep the content accessible.
   - **Engagement**: Personalize communications by using the recipient's name where applicable, as seen in their email campaigns.
   - **Call to Action**: Include strong calls to action that encourage donations or participation in campaigns, emphasizing the impact of contributions on communities.
   - **Gratitude**: Express appreciation for support consistently, reinforcing the connection between donors and the positive outcomes of their contributions.

This context profile provides a comprehensive overview of Light Up The World, enabling AI assistants to generate tailored content that aligns with the organization’s mission, tone, and activities.