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This donation will help a lot to achieve our mission. We'll be able to : - Rescue animals from auctions - Provide necessary medical care- Provide needed dental and farrier care- Provide hay and feed- Provide necessary training to make the horse adoptable

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">Last name, We want to thank you for your support of our mission to save horses, minis, and donkeys.  We will use your gracious donation to: - provide hay and feed to sustain their needs - provide medical care, dental care, and farrier care to make the animals healthy - provide training and support to enable the adoption of animals into loving homes If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause!        Sharon Burrier, President  and fellow Rocky's Horse Rescue members240-367-7256

Thank you for fundraising with us this year again! Here is more information.

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Rocky's Horse Rescue and Rehabilitation

### Context Profile for Rocky's Horse Rescue and Rehabilitation

1. **Organization Mission & Cause**:
   - **Mission**: Rocky's Horse Rescue and Rehabilitation is dedicated to rescuing horses from neglect and abuse, providing them with necessary medical care, training, and rehabilitation to ensure they can find loving homes. Their mission emphasizes compassion for animals and the importance of giving these horses a second chance at life.
   - **Cause**: The organization aims to raise awareness about horse welfare and the issues surrounding neglect and abuse in the equine community.

2. **Type of Activities**:
   - **Rescue Operations**: Actively rescuing horses from auctions and situations of neglect.
   - **Medical Care**: Providing veterinary services, including dental and farrier care.
   - **Feeding Programs**: Supplying hay and feed to the rescued horses.
   - **Training Programs**: Offering training to prepare horses for adoption.
   - **Fundraising Campaigns**: Regular campaigns, such as the "Emergency Hay Fund Plea," to support ongoing operations and care for the horses.

3. **Tone of Voice**:
   - The tone is **friendly**, **compassionate**, and **urgent**. The language used is accessible and heartfelt, aiming to connect emotionally with supporters and potential donors. The organization communicates a sense of community and shared responsibility towards animal welfare.

4. **Emoji Usage**:
   - The organization does not prominently feature emojis in their communications. The tone remains professional and sincere without relying on emojis to convey messages.

5. **Key Facts**:
   - **Founding Information**: Specific founding details were not available on the website.
   - **Scale**: The organization has a small operational scale, with three forms and six email campaigns indicating a focused outreach effort.
   - **Impact Metrics**: While specific metrics were not detailed, the organization highlights the importance of donations in achieving their rescue and rehabilitation goals.
   - **Volunteer Information**: Details on volunteer opportunities were not explicitly mentioned on the website.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that reflects compassion and urgency. Avoid jargon and keep the content accessible to a broad audience.
   - **Personalization**: Incorporate personalized greetings in communications, as seen in their email templates (e.g., using the recipient's first name).
   - **Call to Action**: Strong calls to action should be included, emphasizing the impact of donations and support on the lives of the horses.
   - **Visuals**: Use images of the horses and rescue operations to enhance emotional connection and engagement in communications.

### Summary
This context profile provides a comprehensive overview of Rocky's Horse Rescue and Rehabilitation, focusing on their mission, activities, tone, and communication style. This information will aid in crafting personalized and impactful content that resonates with their audience and supports their fundraising efforts.

Rocky's Horse Rescue and Rehabilitation

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