If you require a tax receipt for your donation or wish to pay by cash, cheque, or etransfer, please see: www.halifaxlancers.com 

<span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap">Anyone who knew Helga knows how much she loved Lancers, and she poured all of herself into the organization. Helga joined Lancers in 1998 as an adult beginner rider having never before ridden a horse. In 2000, she became a volunteer with the Lancers group which provides horseback riding for children and young adults with disabilities. Her commitment to Lancers extended to all parts of the organization from the Board of Directors, to programming, to managing building work, to acting as our “Chief Procurement Officer”, to fixing stall boards.   <span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap">Helga was instrumental in continually making it a better place for its members, the horses, and every person who ever set foot anywhere near the place. Anyone who crossed paths with Helga was better for it, and Lancers was so incredibly fortunate to have captured her heart 25 years ago. <span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap">As per Helga’s wishes, any donations in her memory will go towards supporting the Therapeutic Riding program at Lancers.<span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap"> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1650907742/vvcbmobnzkgx2dceuhtl.jpg" style="width:300px" /><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1650907754/okykmsadnzw9d1t4yonw.jpg" style="width:300px" />

Hello Prénom Nom, We thank you from the bottom of our hearts. This donation in memory of Helga Kholer Cunningham greatly helps our mission to make horses accessible to all and build better lives through horses.   If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Claire L. Halstead, Ph.D. (she/her)Operations ManagerHalifax Lancers claire@halifaxlancers.com

Anyone who knew Helga knows how much she loved Lancers, and she poured all of herself into the organization. Helga joined Lancers in 1998 as an adult beginner rider having never before ridden a horse. In 2000, she became a volunteer with the Lancers group which provides horseback riding for children and young adults with disabilities. Her commitment to Lancers extended to all parts of the organization from the Board of Directors, to programming, to managing building work, to acting as our “Chief Procurement Officer”, to fixing stall boards.   Helga was instrumental in continually making it a better place for its members, the horses, and every person who ever set foot anywhere near the place. Anyone who crossed paths with Helga was better for it, and Lancers was so incredibly fortunate to have captured her heart 25 years ago. As per Helga’s wishes, any donations in her memory will go towards supporting the Therapeutic Riding program at Lancers. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1650907742/vvcbmobnzkgx2dceuhtl.jpg" style="width:300px;max-width:100%" /><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1650907754/okykmsadnzw9d1t4yonw.jpg" style="width:300px;max-width:100%" />

Donate in Memory of Helga Kohler Cunningham 

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Halifax Lancers

### Context Profile for Halifax Lancers

1. **Organization Mission & Cause**:
   - The Halifax Lancers is the only urban non-profit riding school in Canada, founded in 1936. Their mission is to make horses and riding accessible to children and adults in Halifax, aiming to build better lives through horses. They provide therapeutic, junior, and adult riding programs that serve a diverse community of approximately 200 riders aged 8 to 75+, with varying abilities.

2. **Type of Activities**:
   - The organization offers various riding programs, including therapeutic riding. They host events and fundraising campaigns, such as the "No Stirrups November Ride-a-Thon," where riders pledge to ride without stirrups for a month to challenge their skills and raise funds. They also engage in community outreach and strive to keep their programs financially accessible to individuals from different income levels.

3. **Tone of Voice**:
   - The tone of voice on the Halifax Lancers website and communications is friendly, warm, and inspiring. The language is inclusive and supportive, aiming to connect emotionally with the audience. They use phrases like "thank you from the bottom of our hearts" and emphasize community and support for both riders and horses.

4. **Emoji Usage**:
   - The organization uses emojis in their communications, particularly in their thank-you emails. Examples include heart and horse emojis (💕🐴), which enhance the friendly and warm tone of their messages. Emoji usage appears to be moderate and contextually appropriate, adding a personal touch to their communications.

5. **Key Facts**:
   - **Founding Year**: 1936
   - **Scale**: Serves approximately 200 riders.
   - **Horses**: Owns and cares for 29 horses.
   - **Impact Metrics**: Focus on accessibility and community engagement.
   - **Volunteer Info**: Not explicitly detailed on the website, but likely involves community members in various capacities.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and warm tone. Incorporate emotional language that resonates with the audience's feelings towards horses and community support.
   - **Structure**: Keep sentences clear and concise. Use bullet points for lists to enhance readability.
   - **Engagement**: Encourage community involvement and support through direct calls to action, such as pledging for events or donating.
   - **Personalization**: Use recipient names in communications to foster a personal connection, as seen in their thank-you emails.

### Summary
The Halifax Lancers is dedicated to making riding accessible and enriching lives through equine therapy and community engagement. Their friendly and inspiring tone, combined with effective use of emojis, enhances their outreach efforts. Future communications should maintain this approach, emphasizing emotional connections and community involvement.

Halifax Lancers

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