ወገናችን በችግሩ ግዜ አንደደረስንለት በችግራችን ግዜ እርዳታዉን አንለምናለን!!

ለ 11 ወራት የኢትዮጵያ ህዝብ በኑሮ ዉድነት እየተሰቃየ በነበረበትና ሽንኩርት 140 ብር ይሸጥበት በነበረ ግዜ እኛ በ 25 ብር በመሸጥ ልናገኝ የምንችለዉን 200 ሚሊዮን ብር በላይ በመተዉ ድሃዋ ምስኪን እናት ልጆቿን እንድታበላ በማድረግ ለወገናችን መስዋትነት ከፍለናል። እሁንም እየከፈልን እንገኛለን። ዛሬ ፍትህ አጥተን ከ 1 ቢሊዮን በላይ የድርጅቱና የግል የባንክ አካዉንቶቻችን በሙሉ በመንግስት ተዘግተዉ ለፍትህ እየታገልን እንገኛለን። ለፍትህና ለሰራተኞቻችን በልቶና ሰርቶ ለመኖር የምናደርገዉን ትግል ወገናችን የሚቻለዉን ያክል እንዲረዳን ከታች ያለዉን ማስፈንጥጠርያ በመጠቀም እንዲተባበረን በማክበር እየጋበዝን ለምታደርጉልን ማናቸዉም እርዳታ ከልባችን እናመሰግናለን። ለምታደርጉልን ድጋፍ እምላክ ብድሩን ይክፈላችሁ። 

ዶ/ር ፍስሃ እሸቱ 

የፐርፐዝ ብላክ 

የቦርድ ሰብሳቢ   

ቪዲዮዉን እዚህ ያገኛሉ፡  https://youtu.be/qIHPBQEaq0I

Support Justice for PurposeBlack Campaign  

The Support “Justice for PurposeBlack Campaign” is launched by the leadership of PurposeBlack to fight for the injustice, consistently unfair coercion, intimidation, blackmail, and highest form of corruption imposed on PurposeBlack by certain elements and officials which led to the freezing of all the accounts and assets of the company as well as its CEO for the last few weeks. These illegal actions are driving the company to the brink of collapse and consequently the lives of its 1600 employees and their families are at serious risk. Hence, we launched this campaign to plead to all those who support our fight for justice in any way they can either financially or being a voice to our cause. The only reason we are asking for help is because all our resources which we could have used are illegally blocked. We sincerely value and appreciate your support.  

What is PurposeBlack?

PurposeBlack ETH Trading Share Company is the firstborn child of the Black Economic Excellence (BEE) movement initiated by the well-known social entrepreneur Dr. Fisseha Eshetu Habtemariam in collaboration with 135 well-meaning Ethiopian Diasporas. BEE was incorporated to provide economic solutions to poverty and some of the other  pressing problems of the black people all over the world.  

BEE outlined four targets to be realized in fifteen years period (by the year 2035) and they are the following:

• To positively impact the lives of one billion black people throughout the world;
• To create black economic ecosystem that is worth 1.5 trillion USD;
• To facilitate the creation of one million black-owned and black-led business enterprises; and
• To establish a Global Black Narrative Media Organization;     

As a firstborn child of the BEE movement, PurposeBlack ETH Trading share company is registered in Ethiopia as a publicly owned share company and secured its business license from the appropriate government organ in June 2021. It began operation in August of same year, just after one month of its official launching. 

In Ethiopia, PurposeBlack Ethiopia envisages to impact the lives of tens of millions of Ethiopian farmers and consumers by providing business solutions to their pressing economic problems. PurposeBlack Ethiopia intends to make higher cost of living history in Ethiopia, and, by so doing, be the source of inspiration for the rest of the black community that, with determination and commitment, it is possible to change the situation of black people. It is a call for action and the company exists in business to induce transformative social change.

The company is known for its collaborative motto of 'Come, let's work together!’. Come let's work together & business solutions to fight hunger & poverty are the two most important principles that the company holds high & is guided by.

Achievements of PurposeBlack Ethiopia

1. Has more than 21000 shareholders
2. Raised 2.4-billion-birr capital  
3. Created job opportunities for more than 1600 employees 
4. Developing 3000 hectares of agriculture land 
5. Has 17 branch offices throughout Ethiopia 
6. Operates 8 Kegeberew supermarkets
7. Operated a 24 hour Kegeberew Television 
8. Operates an agro-processing factory in Arbaminch
9. It operates in 213 woredas throughout Ethiopia 
10. Forged more than 110 partnerships with various organizations
11. Has 16 subsidiaries

Current Mega Initiative - Direct from the Farmer Initiative (DFFI)

The Direct from the Farmer Initiative (DfFI) is a strategic endeavor of PurposeBlack aimed at revolutionizing the

coffee industry by establishing Coffee Processing Clusters (CPCs) to economically empower 15 million farmers, improve productivity and product quality, and enhance market access. Acknowledging the difficulties that coffee growers encounter in conventional supply chains, the DfFI suggests a comprehensive strategy that includes grouping farmers into CPCs, offering crucial financial and technical assistance, and enabling direct selling via Afribunna's channels. Due to supply chain inefficiencies,

The DfFI's main goals are multidimensional. First and foremost, it seeks to construct 1000 CPCs in strategically selected major coffee-producing regions based on production potential and existing infrastructure gaps. Second, by giving farmers in these clusters full financial and technical support. The program hopes to enable them to handle every step of the coffee production process, from harvesting to packing. Thirdly, the program intends to expedite the marketing process by creating direct supply chain connections with another flagship initiative of PurposeBlack called Afribunna.

To sum up, the Direct from the Farmer Initiative (DfFI) is a bold and innovative strategy to strengthen coffee farmers' positions, raise the quality of their output, and expand their access to markets. Through the establishment of CPCs and direct supply chain connections with Afribunna, the program seeks to develop a more resilient, sustainable, and inclusive coffee sector that benefits all parties involved in the value chain. By means of careful planning, execution, and monitoring, the DfFI has the ability to significantly impact coffee growers' livelihoods and shape the direction of the coffee industry.