Since it's inception in 2020-. Return Strong! has made it a point to send holiday cards to all of our members who are incarcerated. So many of them have no family or friends left and that simple act goes a huge way in providing support.  We have always made it a point to hand write and sign the cards so they are personalized.  This year is especially significant with the threat of the mail revision policy, we know there is a chance this could be their last year even being able to receive these cards. Since postage and mail are not in our full budget, we have to fundraise to cover them. Our anticipated cost is about $2500. If we exceed that, we will apply the surplus to next year, or our mutual aid fund that helps people during re-entry.  Thank you for your support! The Team at Return Strong

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, We thank you from the bottom of our heart. This donation greatly helps our mission. We will now be able to make sure that our members feel our care and concern during the holidays! If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Jodi HockingFounder/Executive Directorinfo@returnstrongnv.org

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Return Strong!

### Context Profile for Return Strong!

1. **Organization Mission & Cause**:
   - **Mission**: Return Strong is a grassroots organization dedicated to dismantling the prison industrial complex. It is led by and for individuals who are incarcerated, formerly incarcerated, and their families. The organization aims to protect the humanity of those affected by incarceration while advocating for a future free from prisons.
   - **Values**: Grounded in abolitionist principles, Return Strong emphasizes solidarity, community support, and the protection of human rights for those impacted by incarceration.

2. **Type of Activities**:
   - **Fundraising Campaigns**: The organization runs campaigns such as the "Return Strong! T-Shirts," where proceeds directly support their mission.
   - **Community Programs**: While specific programs are not detailed on the website, the emphasis on grassroots organization suggests community engagement and support initiatives for affected individuals and families.
   - **Awareness Events**: The organization likely participates in events that raise awareness about the issues surrounding incarceration and the prison system.

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **urgent**. The language used is accessible and encourages community involvement, emphasizing the importance of individual contributions to the collective mission. Phrases like "you’re making a statement of solidarity" and "together, we’re protecting the humanity" reflect a motivational and inclusive approach.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. However, the tone remains engaging and supportive without the need for emojis, focusing instead on clear and impactful language.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website.
   - **Scale**: The organization has a total of 17 forms and 14 email campaigns, indicating active engagement with its supporters.
   - **Impact Metrics**: While specific metrics are not detailed, the emphasis on grassroots support suggests a focus on community impact and individual stories.
   - **Volunteer Info**: No specific volunteer information is available on the website, but the grassroots nature implies opportunities for community involvement.

6. **Writing Guidelines**:
   - **Style**: Use clear, direct language that resonates with a broad audience. Avoid jargon and ensure that messages are inclusive and empowering.
   - **Engagement**: Encourage community participation and emphasize the importance of individual contributions. Use motivational phrases that inspire action and solidarity.
   - **Structure**: Keep content concise and focused, using headings and bullet points where appropriate to enhance readability.
   - **Personalization**: Incorporate personalization in communications, as seen in the email campaigns, to foster a sense of connection with supporters.

This context profile provides a comprehensive understanding of Return Strong! and will assist in crafting personalized and impactful content for their communications.

Return Strong!

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