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En cette période des fêtes, merci de participer à l’histoire de La Maison Bleue!&nbsp;
Par votre don, vous allumez une lumière d’espoir et donnez la chance à des enfants de grandir plus sainement et plus heureux dans des familles qui peuvent compter sur le soutien de La Maison Bleue et son grand village d’entraide. 
Si vous n'avez pas encore visionné le Conte de Noël de La Maison Bleue, voici le lien: https://www.youtube.com/watch?v=q4byOkkmlLA

Bonjour Prénom Nom, En cette période des fêtes, merci d'avoir participé à l’histoire de La Maison Bleue!&nbsp;
Par votre don, vous avez allumé une lumière d’espoir et donné la chance à des enfants de grandir plus sainement et plus heureux dans des familles qui peuvent compter sur le soutien de La Maison Bleue et son grand village d’entraide. 
Si vous n'avez pas encore visionné le Conte de Noël, voici le lien:https://www.youtube.com/watch?v=q4byOkkmlLA

En cette période des fêtes, merci de participer à l’histoire de La Maison Bleue! 
Par votre don, vous allumez une lumière d’espoir et donnez la chance à des enfants de grandir plus sainement et plus heureux dans des familles qui peuvent compter sur le soutien de La Maison Bleue et son grand village d’entraide. 
Si vous n'avez pas encore visionné le Conte de Noël de La Maison Bleue, voici le lien: https://www.youtube.com/watch?v=q4byOkkmlLA

Allumez une lumière d'espoir

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La Maison Bleue

### Context Profile for La Maison Bleue

#### 1. Organization Mission & Cause
La Maison Bleue is dedicated to supporting vulnerable families in Montreal, particularly in the Montreal-Nord area. Their mission is to provide comprehensive support through medical, psychosocial, educational, and legal services. They aim to create a nurturing environment where families can build lasting relationships and feel secure. The organization emphasizes the need for accessible community services, particularly in areas that lack adequate support.

#### 2. Type of Activities
- **Community Support Services**: They provide medical, psychosocial, educational, and legal assistance to families in need.
- **New Location Development**: Currently, they are working on establishing a fifth location in Montreal-Nord to serve an additional 250 families annually.
- **Fundraising Campaigns**: They actively seek donations and support for their new location, highlighting specific needs such as medical equipment, furniture, and safety accessories for children.
- **Awareness Initiatives**: They raise awareness about the social issues affecting families in Montreal-Nord, such as poverty, unemployment, and lack of access to healthcare.

#### 3. Tone of Voice
The tone of La Maison Bleue's communications is warm, friendly, and supportive. It conveys a sense of urgency regarding the needs of the families they serve while maintaining an inspiring and hopeful message. The language is accessible and encourages community involvement, making it feel inclusive and inviting.

#### 4. Emoji Usage
The website and campaign materials do not prominently feature emojis. The communication style is straightforward and professional, focusing on clarity and the seriousness of their mission rather than casual or playful elements.

#### 5. Key Facts
- **Founding Information**: Specific founding details are not provided on the website; further research may be needed.
- **Scale**: The organization operates multiple locations, with the fifth location in Montreal-Nord currently being developed.
- **Impact Metrics**: They aim to support 250 families annually at the new location, addressing critical social issues in the community.
- **Volunteer Information**: Information on volunteering is not explicitly mentioned on the website; however, community involvement is encouraged through fundraising and support initiatives.

#### 6. Writing Guidelines
- **Clarity and Simplicity**: Use clear and straightforward language to ensure accessibility for all audiences.
- **Empathy and Support**: Communicate with empathy, highlighting the challenges faced by the families and the importance of community support.
- **Call to Action**: Include strong calls to action that encourage community involvement and donations, emphasizing the immediate needs of the families.
- **Positive Framing**: Focus on the positive impact of contributions and the hopeful outcomes of the services provided.

This context profile serves as a foundational guide for creating personalized content that aligns with La Maison Bleue's mission and communication style.

La Maison Bleue

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