Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for joining us this July with our &quot;True North Strong&quot; mission that aims to help change the outcome for pancreatic cancer patients and families. This donation greatly helps our mission. If you would like to contribute further to our cause, become a volunteer, or spread the word about our work, follow us on social media (@craigscausecan) to stay informed or contact me directly to chat about ways to extend your support. Visit our website at <a fr-original-style="" href="//www.craigscause.ca" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">www.craigscause.ca</a> to learn about upcoming events, sign up for our newsletter, or learn more about the vital work we are supporting. Stefanie Condon-Oldreivestefanie@craigscause.ca

<div><div>Pancreatic cancer isn't trending. That's a problem.</div></div><div><div>While other cancers dominate the spotlight, pancreatic cancer remains one of the deadliest, and one of the most underfunded.  It doesn't get the hashtags, the headlines, or the attention, that patients and families deserve.  Let's change that together.</div></div>Why Your Support Matters <ul><li>Education: We bring together the medical community to provide opportunities for information sharing, networking and collaboration. </li><li>Funding Critical Research: We invest in groundbreaking research to improve early detection methods and develop more effective treatments. </li><li>We provided over $150,000 in research grants last year</li><li>We continue to host the only disease-specific pancreatic cancer conference in North America.</li><li>Critical Patient Support: We provide essential programs and resources, including:<ul><li>Support groups for patients and caregivers</li><li>The only PERT Calculator available for treatment management</li><li>Printed guides, webinars, and online resources that are available for patients and their families navigating this challenging journey</li><li>We provided over $50,000 in financial support to patients last year alone</li></ul></li><li>Advocate for Change: We work tirelessly to raise awareness, educate the public, and advocate for policy changes that benefit pancreatic cancer patients across Canada.</li></ul>This summer, Canadians are coming together for more than fireworks and cottage weekends, we're uniting in strength and compassion to change the outcome of pancreatic cancer.Join Us Today

True North Strong

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Craig's Cause Pancreatic Cancer Society

### Context Profile for Craig's Cause Pancreatic Cancer Society

1. **Organization Mission & Cause:**
   - **Mission:** Craig's Cause Pancreatic Cancer Society is dedicated to raising awareness and funding for pancreatic cancer research and patient support. They aim to change the narrative around pancreatic cancer, which is often overlooked despite being one of the deadliest forms of cancer.
   - **Cause:** The organization focuses on increasing public awareness, funding critical research, and providing essential support to patients and their families affected by pancreatic cancer.

2. **Type of Activities:**
   - **Events:** The organization hosts the only disease-specific pancreatic cancer conference in North America, which facilitates education and networking among medical professionals.
   - **Fundraising Campaigns:** Their recent campaign titled "True North Strong" emphasizes the urgent need for attention and funding for pancreatic cancer research.
   - **Community Programs:** They provide support groups for patients and caregivers, educational resources, and financial assistance to patients navigating their treatment journey.

3. **Tone of Voice:**
   - The tone is **urgent**, **inspiring**, and **friendly**. The language used is straightforward yet impactful, aiming to motivate action and foster a sense of community among supporters. Phrases like "Let’s change that together" and "Join Us Today" convey a call to action and inclusivity.

4. **Emoji Usage:**
   - The organization uses emojis sparingly but effectively in their communications, particularly in email campaigns (e.g., 📅 for dates and 📍 for locations). This adds a friendly and approachable element to their messaging.

5. **Key Facts:**
   - **Founding Info:** Established to address the lack of awareness and funding for pancreatic cancer.
   - **Scale:** The organization has conducted 16 total forms and 2 email campaigns, indicating active engagement with their community.
   - **Impact Metrics:** 
     - Provided over $150,000 in research grants last year.
     - Offered over $50,000 in financial support to patients.
     - Hosted the only disease-specific pancreatic cancer conference in North America.
   - **Volunteer Info:** Specific volunteer information is not detailed on the website, but community involvement is implied through fundraising and event participation.

6. **Writing Guidelines:**
   - **Style:** Use clear, concise language that emphasizes urgency and community involvement. 
   - **Structure:** Incorporate headings and bullet points for easy readability, especially when outlining key facts or calls to action.
   - **Personalization:** Use recipient names where applicable to foster a personal connection (e.g., "Hello [First Name]").
   - **Calls to Action:** Include strong calls to action, encouraging readers to participate or donate (e.g., "Join Us Today").
   - **Emotional Appeal:** Highlight personal stories or testimonials where possible to create an emotional connection with the audience.

This context profile serves as a foundational guide for creating tailored content that aligns with Craig's Cause Pancreatic Cancer Society's mission, activities, and communication style.

How did you hear about True North Strong?

Craig's Cause Pancreatic Cancer Society

True North Strong

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