Check made out to ALLEYWAY THEATRE
Address to send check: 
1 Curtain Up Alley
Buffalo, NY 14202

<p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;">Dear Friends,<p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;"> <p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;">Can you help me break our record for number of donors in a season? It&rsquo;s not the amount of dollars, but the amount of supporters.&nbsp;<p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;"> <p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;">Help us close our our 45th season with a donation of $45 today &ndash; that&rsquo;s just 87 cents a week!<p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;">&nbsp;<p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;">&nbsp;<p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;">Let me tell you what you may not know about Alleyway &hellip;&nbsp;<p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;">&nbsp;<p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;">Alleyway is part of 1% of theatres nationwide dedicated exclusively to producing new works. Our mission relies on generous giving by individuals like you. When you give, you join our community of early adopters and, amplifying each other&rsquo;s impact, assist us in leveraging critical support from corporations, foundations, and government organizations.<p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;"> &nbsp;Your support enables us to continue our 45-year legacy of innovation. By donating to Alleyway Theatre, you:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="color:rgb(71, 85, 119);font-family:Roboto;font-size:14px;box-sizing:inherit;text-align:justify;" style="color:rgb(71, 85, 119);font-family:Roboto;font-size:14px;box-sizing:inherit;text-align:justify;">Help Transform American Theatre. Join a passionate group committed to supporting the development of bold, visceral new theatre. By underwriting shared theatrical experiences worth getting off the couch to see, you help us drive innovation and develop groundbreaking works that embrace fearlessness, theatricality, humanity, and authenticity. </li><li fr-original-style="color:rgb(71, 85, 119);font-family:Roboto;font-size:14px;box-sizing:inherit;text-align:justify;" style="color:rgb(71, 85, 119);font-family:Roboto;font-size:14px;box-sizing:inherit;text-align:justify;">Introduce New Audiences to Future Classics. Share the excitement of our innovative productions. Invite your friends and family to experience tomorrow&rsquo;s American theatre today with VIP guest passes. </li><li fr-original-style="color:rgb(71, 85, 119);font-family:Roboto;font-size:14px;box-sizing:inherit;text-align:justify;" style="color:rgb(71, 85, 119);font-family:Roboto;font-size:14px;box-sizing:inherit;text-align:justify;">Support Active Playwrights. Your dollar goes further than just Alleyway. Full professional productions bring a playwright&rsquo;s dream to life and position their plays with the potential for future licensing opportunities from small towns to Broadway. Each year we explore over 1,500 scripts. This careful curation process ensures a diverse and captivating season for our audiences. </li><li fr-original-style="color:rgb(71, 85, 119);font-family:Roboto;font-size:14px;box-sizing:inherit;text-align:justify;" style="color:rgb(71, 85, 119);font-family:Roboto;font-size:14px;box-sizing:inherit;text-align:justify;">Provide Essential Operating Resources. Help us continue our mission by providing the necessary funds to support educational programming, staff, and capital improvements. </li><li fr-original-style="color:rgb(71, 85, 119);font-family:Roboto;font-size:14px;box-sizing:inherit;text-align:justify;" style="color:rgb(71, 85, 119);font-family:Roboto;font-size:14px;box-sizing:inherit;text-align:justify;">Supplement and Amplify Your Season Subscription. Enhance your theatre-going experience with a donation at any level. Although a season subscription is the best way to experience the full range of new works we offer, your generous donation at any level complements your subscription by directly supporting the creation of these bold productions.</li></ul><p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;">Gratefully,<p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;">Chris J Handley<p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;">Executive Artistic Director<p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;"> <hr fr-original-style="" style="clear: both; user-select: none; break-after: page; width: 100%; box-sizing: inherit;"> GIVING LEVELS Icon ($5,000 and up) Two VIP Tickets to each Opening Night Performance and Reception 8 VIP Guest Tickets per season with one drink/snack voucher per ticket Acknowledgment in the lobby, website, and in all programs Preferred seating and 35% discount on additional tickets Invitations to special previews and events Opportunities to host private events Season-long parking voucher &zwj; Superstar ($2,500 - $4,999) 6 VIP Guest Tickets per season with one drink/snack voucher per ticket Acknowledgment in the lobby, website, and in all programs Preferred seating and 30% discount on additional tickets Invitations to special previews and events Season-long parking voucher Headliner ($1,000 - $2,499)&nbsp; 4 VIP Guest Tickets per season with one drink/snack voucher per ticket Acknowledgment in the website and in all programs 25% discount on additional tickets Invitations to special previews and events Star ($500 - $999) 2 VIP Guest Tickets per season with one drink/snack voucher per ticket Online recognition and playbills inclusion 20% discount on additional tickets Invitations to special previews and events Trouper ($100 - $499) Online recognition and playbills inclusion 10% discount on additional tickets Invitations to special previews and events Friend ($1 - $99) Online recognition and playbills inclusion Early access to subscription and announcements All Donors receive access to our digital quarterly newsletter with interviews, insights and original content. Plus, as a 501c3 not-for-profit, contributions to Alleyway Theatre are tax-deductible as determined by law <hr fr-original-style="" style="clear: both; user-select: none; break-after: page; width: 100%; box-sizing: inherit;"> <p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);text-align:justify;line-height:1.5;">PS: Our donations this year are tracked by Zeffy! This website lets Alleyway keep 100% of your donation, rather than giving away a percentage to credit card processing. They automatically add an option for you to give an extra donation to them, but you don&#39;t need to. Just click that section, select other, and the additional donation will fall away.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, The Volunteers, Artists, Staff and Board of Alleyway thank you for your donation! If you would like to contribute further, contact us to become a volunteer, or better yet... talk to your friends about us and spread the word!  Thank you again from everyone at the Alleyway! email@alleyway.com 716-852-2600

Thank you for fundraising with us this year again! Here is more information...

Dear Friends, Can you help me break our record for number of donors in a season? It’s not the amount of dollars, but the amount of supporters.  Help us close our our 45th season with a donation of $45 today – that’s just 87 cents a week!  Let me tell you what you may not know about Alleyway …  Alleyway is part of 1% of theatres nationwide dedicated exclusively to producing new works. Our mission relies on generous giving by individuals like you. When you give, you join our community of early adopters and, amplifying each other’s impact, assist us in leveraging critical support from corporations, foundations, and government organizations.  Your support enables us to continue our 45-year legacy of innovation. By donating to Alleyway Theatre, you:<ul><li>Help Transform American Theatre. Join a passionate group committed to supporting the development of bold, visceral new theatre. By underwriting shared theatrical experiences worth getting off the couch to see, you help us drive innovation and develop groundbreaking works that embrace fearlessness, theatricality, humanity, and authenticity. </li><li>Introduce New Audiences to Future Classics. Share the excitement of our innovative productions. Invite your friends and family to experience tomorrow’s American theatre today with VIP guest passes. </li><li>Support Active Playwrights. Your dollar goes further than just Alleyway. Full professional productions bring a playwright’s dream to life and position their plays with the potential for future licensing opportunities from small towns to Broadway. Each year we explore over 1,500 scripts. This careful curation process ensures a diverse and captivating season for our audiences. </li><li>Provide Essential Operating Resources. Help us continue our mission by providing the necessary funds to support educational programming, staff, and capital improvements. </li><li>Supplement and Amplify Your Season Subscription. Enhance your theatre-going experience with a donation at any level. Although a season subscription is the best way to experience the full range of new works we offer, your generous donation at any level complements your subscription by directly supporting the creation of these bold productions.</li></ul>Gratefully,Chris J HandleyExecutive Artistic Director <hr /> GIVING LEVELS Icon ($5,000 and up) Two VIP Tickets to each Opening Night Performance and Reception 8 VIP Guest Tickets per season with one drink/snack voucher per ticket Acknowledgment in the lobby, website, and in all programs Preferred seating and 35% discount on additional tickets Invitations to special previews and events Opportunities to host private events Season-long parking voucher ‍ Superstar ($2,500 - $4,999) 6 VIP Guest Tickets per season with one drink/snack voucher per ticket Acknowledgment in the lobby, website, and in all programs Preferred seating and 30% discount on additional tickets Invitations to special previews and events Season-long parking voucher Headliner ($1,000 - $2,499)  4 VIP Guest Tickets per season with one drink/snack voucher per ticket Acknowledgment in the website and in all programs 25% discount on additional tickets Invitations to special previews and events Star ($500 - $999) 2 VIP Guest Tickets per season with one drink/snack voucher per ticket Online recognition and playbills inclusion 20% discount on additional tickets Invitations to special previews and events Trouper ($100 - $499) Online recognition and playbills inclusion 10% discount on additional tickets Invitations to special previews and events Friend ($1 - $99) Online recognition and playbills inclusion Early access to subscription and announcements All Donors receive access to our digital quarterly newsletter with interviews, insights and original content. Plus, as a 501c3 not-for-profit, contributions to Alleyway Theatre are tax-deductible as determined by law <hr /> PS: Our donations this year are tracked by Zeffy! This website lets Alleyway keep 100% of your donation, rather than giving away a percentage to credit card processing. They automatically add an option for you to give an extra donation to them, but you don't need to. Just click that section, select other, and the additional donation will fall away.

Alleyway Theatre ... Every Seat, a New Adventure

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Alleyway Theatre, Inc

### Context Profile for Alleyway Theatre, Inc.

1. **Organization Mission & Cause:**
   - **Mission:** Alleyway Theatre is dedicated to producing new works and is part of the 1% of theaters nationwide that focus exclusively on this. Their mission emphasizes innovation in American theatre, fostering a community that supports the development of bold, visceral new productions. They aim to transform American theatre by introducing new audiences to future classics and supporting active playwrights.
   - **Cause:** The organization relies on donations to sustain its mission, emphasizing the importance of community support in leveraging additional funding from corporations, foundations, and government entities.

2. **Type of Activities:**
   - **Theatrical Productions:** Alleyway Theatre produces a diverse range of new works, exploring over 1,500 scripts annually to curate captivating seasons for their audiences.
   - **Fundraising Campaigns:** Their recent campaign titled "Alleyway Theatre Season 46 ... Every Seat, a New Adventure" focuses on engaging donors to support their mission.
   - **Community Engagement:** They offer VIP guest passes to encourage audience participation and broaden their reach.

3. **Tone of Voice:**
   - The tone is **friendly**, **inspiring**, and **professional**. The language used is warm and engaging, inviting the audience to be part of a transformative experience in theatre. Phrases like "join our community" and "your support enables us" create a sense of belonging and urgency.

4. **Emoji Usage:**
   - The website and email communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear communication rather than playful or casual elements.

5. **Key Facts:**
   - **Founding Info:** Alleyway Theatre has a 45-year legacy in producing innovative theatre.
   - **Scale:** They are part of a small percentage of theaters focusing on new works, indicating a niche but impactful presence in the arts community.
   - **Impact Metrics:** They explore over 1,500 scripts each year, ensuring a diverse and engaging season for audiences.
   - **Volunteer Info:** Specific volunteer information is not detailed on the website, but the organization likely engages community members in various capacities.

6. **Writing Guidelines:**
   - **Style:** Use a warm and inviting tone that emphasizes community and collaboration. 
   - **Language:** Incorporate phrases that highlight the impact of donations and the transformative nature of their work. 
   - **Structure:** Keep communications clear and concise, using bullet points for clarity when outlining benefits or calls to action.
   - **Personalization:** Utilize recipient names in communications to foster a personal connection, as seen in their email campaigns.

This context profile serves as a foundational guide for generating personalized and effective content for Alleyway Theatre, Inc., ensuring alignment with their mission, tone, and audience engagement strategies.

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