Bonjour <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Merci de tout c&oelig;ur pour votre soutien &agrave; la Maison Habit-Action. Ce don contribue grandement &agrave; notre mission. Si vous souhaitez contribuer davantage &agrave; notre cause, contactez-nous pour devenir b&eacute;n&eacute;vole, ou parlez de notre cause &agrave; vos amis! Maryline Cayerdirectionadmin@habitaction.ca

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Maison Habit-Action

### Context Profile for Maison Habit-Action

1. **Organization Mission & Cause:**
   - **Mission:** Maison Habit-Action is dedicated to providing support and resources for individuals facing social and economic challenges. Their mission emphasizes empowerment, community integration, and the promotion of social justice.
   - **Cause:** The organization focuses on helping vulnerable populations by offering various programs that enhance their quality of life and foster independence.

2. **Type of Activities:**
   - **Events:** The organization hosts events such as anniversaries (e.g., the 40th anniversary celebration), community gatherings, and awareness campaigns.
   - **Fundraising Campaigns:** They run fundraising initiatives to support their programs and outreach efforts.
   - **Community Programs:** Maison Habit-Action provides various services aimed at social reintegration, skills development, and support for marginalized groups.

3. **Tone of Voice:**
   - The tone of voice on the website is **friendly**, **inspiring**, and **supportive**. The language used is accessible and encourages community involvement, reflecting a warm and welcoming atmosphere.

4. **Emoji Usage:**
   - The website does not prominently feature emojis in its communications. However, the recent campaign and email content suggest a professional approach without reliance on emojis, indicating a preference for clear and straightforward messaging.

5. **Key Facts:**
   - **Founding Info:** Maison Habit-Action was established 40 years ago, indicating a long-standing commitment to its mission.
   - **Scale:** The organization has engaged in multiple fundraising campaigns and events, reflecting an active presence in the community.
   - **Impact Metrics:** Specific metrics were not detailed on the website, but the emphasis on community support and empowerment suggests a significant positive impact on the lives of individuals served.
   - **Volunteer Info:** While specific volunteer information was not highlighted, the organization likely relies on community involvement, as indicated by their events and programs.

6. **Writing Guidelines:**
   - **Style:** Content should be written in a friendly and approachable manner, using inclusive language that resonates with the community.
   - **Clarity:** Ensure messages are clear and straightforward, avoiding jargon to maintain accessibility.
   - **Engagement:** Encourage community participation and support through calls to action that are inspiring and motivating.
   - **Consistency:** Maintain a consistent tone across all communications, reflecting the organization’s values of support and empowerment.

This context profile serves as a foundation for creating personalized and effective content for Maison Habit-Action, ensuring alignment with their mission and audience engagement strategies.

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