Pathstone Foundation

### Context Profile for Pathstone Foundation

#### 1. Organization Mission & Cause
**Mission**: Pathstone Foundation is dedicated to supporting youth mental health through the provision of essential services, resources, and tools that help children and youth thrive. Their focus is on raising awareness and providing critical support for mental health challenges faced by young individuals.

**Cause**: The organization aims to address the growing mental health issues among youth, ensuring they have access to the necessary support and resources to lead fulfilling lives.

#### 2. Type of Activities
- **Events**: The foundation hosts various events, including the "Straight Shooters Golf Classic," which is an annual golf tournament aimed at raising funds and awareness for youth mental health.
- **Fundraising Campaigns**: They engage in multiple fundraising initiatives to support their programs, including tournaments, raffles, and silent auctions featuring sports memorabilia.
- **Community Programs**: Pathstone offers community-based mental health services, workshops, and educational resources aimed at promoting mental wellness among youth and their families.

#### 3. Tone of Voice
- **Tone**: The organization employs a friendly, inspiring, and inclusive tone in its communications. The language is accessible and encourages participation, making it feel welcoming to a broad audience.
- **Style**: The content is often motivational and emphasizes community involvement, aiming to foster a sense of urgency around the importance of mental health.

#### 4. Emoji Usage
- **Usage**: Pathstone Foundation frequently uses emojis in their communications, particularly in event promotions and social media posts. Commonly used emojis include:
  - 🏌️‍♂️ (golf-related)
  - ⛳ (golf)
  - 💚 (heart for support)
  - 🎶 (music)
  - 🎟️ (tickets)
- **Frequency**: Emojis are used regularly, enhancing the visual appeal of their messages and making them more engaging.

#### 5. Key Facts
- **Founding Info**: Specific founding details were not available on the website, but the organization operates with a clear commitment to youth mental health.
- **Scale**: The foundation has conducted 76 email campaigns and has multiple forms for event registrations and donations.
- **Impact Metrics**: While specific metrics were not detailed, the foundation emphasizes the direct impact of funds raised on the lives of children and families relying on their services.
- **Volunteer Info**: Information on volunteering opportunities is likely available through their website, encouraging community involvement in their initiatives.

#### 6. Writing Guidelines
- **Content Style**: Use a friendly and inclusive tone that encourages participation and support. Incorporate motivational language that highlights the importance of mental health.
- **Structure**: Keep sentences clear and concise, using bullet points for lists to enhance readability. 
- **Engagement**: Include calls to action that invite readers to participate in events or support initiatives, using emojis to add a lively touch.
- **Personalization**: Use personalized greetings in communications, addressing recipients by name to foster a connection.

This context profile provides a comprehensive understanding of Pathstone Foundation, enabling AI assistants to generate tailored and effective content that aligns with the organization's mission and values.

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Welcome to the SWAG Shop! #ProjectPlaid launched in 2019 after the tragic loss of Amelia Durocher to suicide. Taking quick action with a resolve to not let this happen to other kids and families, Amelia’s mom Shanta created #ProjectPlaid. It not only helped her cope, it quickly became a connection for those who were struggling and it’s now a mental health movement. THE GOAL: To elevate suicide prevention, engage in conversation, and raise funds to support mental health programs at Pathstone. #ProjectPlaid is about finding hope and giving hope to others. *All ONLINE orders INCLUDE taxes and shipping.  Don't forget to VISIT our POP-UP SHOPS:Pathstone's POP-UP SHOPS will be OPEN daily from November 6th to November 27 at the <a href="https://thepencentre.com/" target="_blank">Pen Centre</a> (near Starbucks entrance) and *NEW* <a href="https://seawaymall.com/" target="_blank">Seaway Mall</a> (near Cineplex Odeon entrance).

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for supporting Project Plaid 2023! Your online order will be delivered directly to your home or office. Kind regards.Michelle Beginmbegin@pathstone.ca

Welcome to the SWAG Shop! #ProjectPlaid launched in 2019 after the tragic loss of Amelia Durocher to suicide. Taking quick action with a resolve to not let this happen to other kids and families, Amelia’s mom Shanta created #ProjectPlaid. It not only helped her cope, it quickly became a connection for those who were struggling and it’s now a mental health movement. THE GOAL: To elevate suicide prevention, engage in conversation, and raise funds to support mental health programs at Pathstone. #ProjectPlaid is about finding hope and giving hope to others. *All ONLINE orders INCLUDE taxes and shipping.  Don't forget to VISIT our POP-UP SHOPS:Pathstone's POP-UP SHOPS will be OPEN daily from November 6th to November 27 at the <a href="https://thepencentre.com/" target="_blank">Pen Centre</a> (near Starbucks entrance) and *NEW* <a href="https://seawaymall.com/" target="_blank">Seaway Mall</a> (near Cineplex Odeon entrance).

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