FRASER RIVER DISCOVERY CENTRE SOCIETY

### Context Profile for Fraser River Discovery Centre Society

#### 1. Organization Mission & Cause:
The Fraser River Discovery Centre Society (FRDCS) is dedicated to promoting awareness and understanding of the Fraser River and its ecosystem. Their mission is to inspire stewardship of the river through education, community engagement, and conservation initiatives. They aim to connect people with the river's cultural, historical, and ecological significance, fostering a sense of responsibility towards its preservation.

#### 2. Type of Activities:
- **Educational Programs:** The center offers various programs aimed at educating the public about the Fraser River's ecology, history, and cultural importance.
- **Community Events:** Regular events such as workshops, guided tours, and exhibitions to engage the community and raise awareness.
- **Fundraising Campaigns:** Notable campaigns include the annual raffle, which supports their mission and encourages community participation.
- **Volunteer Opportunities:** The organization actively seeks volunteers to assist with events and educational programs, fostering community involvement.

#### 3. Tone of Voice:
The tone of voice used by FRDCS is friendly, inspiring, and community-oriented. Their communications are designed to be engaging and accessible, encouraging participation and support from the public. The language is often informal yet informative, aiming to create a welcoming atmosphere for all.

#### 4. Emoji Usage:
FRDCS incorporates emojis in their communications, particularly in promotional content and social media posts. Commonly used emojis include:
- 🎟️ (ticket) to represent events like raffles.
- ✨ (sparkles) to convey excitement and positivity about contributions and community support.
Emojis are used sparingly but effectively to enhance engagement and convey emotions.

#### 5. Key Facts:
- **Founding Info:** The specific founding date is not mentioned on the website, but the organization has been active in promoting the Fraser River for several years.
- **Scale:** The organization has conducted multiple fundraising campaigns (e.g., the annual raffle) and has a growing email list with at least 10 contacts for outreach.
- **Impact Metrics:** While specific metrics are not detailed on the website, the organization emphasizes the importance of community contributions and participation in their events.
- **Volunteer Info:** The organization encourages volunteer participation, although specific volunteer metrics or numbers are not provided.

#### 6. Writing Guidelines:
- **Style:** Use a friendly and approachable tone, emphasizing community engagement and stewardship.
- **Content Structure:** Begin with an engaging hook that highlights the importance of the Fraser River, followed by details about events or campaigns.
- **Call to Action:** Always include a clear call to action, encouraging readers to participate, volunteer, or donate.
- **Use of Emojis:** Incorporate relevant emojis to enhance the emotional appeal of the content, especially in social media and promotional materials.
- **Inclusivity:** Ensure language is inclusive and welcoming to all community members, reflecting the diverse audience that FRDCS serves.

This context profile should guide the creation of personalized and effective content for the Fraser River Discovery Centre Society, ensuring alignment with their mission and values.

Join us at the Aria Convention Centre for Fraser River Hall of Fame celebration! Ticket includes dinner. The in-person celebration takes place from 6:00pm to 9:00 pm. This ticket is for one guest.

Early Bird Ticket

Join us at the Aria Convention Centre for Fraser River Hall of Fame celebration! Ticket includes dinner. The in-person celebration takes place from 6:00pm to 9:00 pm. This ticket is for one table of 10 guests.

Please provide information about each guest.

Early Bird - Table of 10

Regular Ticket

Regular - Table of 10

We also accept e-transfers or cheques. Please send electronic transfer to admin@fraserriverdiscovery.org.

Please mail cheques to:
Fraser River Discovery Centre
788 Quayside Drive
New Westminster, BC   V3M 6Z6

In 1991, The Fraser River Discovery Society established the Fraser River Hall of Fame to recognize and honour the many individuals, families, businesses and organizations who have made noteworthy contributions to the Fraser River&rsquo;s culture, people, industry and environment. This year&#39;s event takes place at the <a fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" href="https://www.ariabanquet.ca/" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" target="_blank">Aria Convention Centre</a> in Surrey. <a href="https://www.google.ca/maps/dir//49.304632,-122.6582846/@49.3052743,-122.740685,12z/data=!4m2!4m1!3e0?entry=ttu" rel="noopener noreferrer" target="_blank" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;"></a>This year&#39;s inductee is the <a fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" href="https://www.frasersturgeon.com/" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" target="_blank">Fraser River Sturgeon Conservation Society</a> (FRSCS). Since its founding in 1997 by Rick Hansen, the FRSCS has been dedicated to the conservation and restoration of wild Fraser River white sturgeon. As an environmental stewardship and research organization, the FRSCS brings together a diverse community of stakeholders &ndash; leaders, all areas of government and First Nations, commercial and recreational fishing sectors, research and education &ndash; to work together and make a difference for Fraser River white sturgeon. Proceeds from the Fraser River Hall of Fame support the educational and public programming at the Centre. A partial tax receipt will be issued to ticket holders after the event.<p fr-original-style="box-sizing: inherit; max-width: 100%; color: inherit !important; width: 579.891px; margin-inline: 0px !important; margin: 0px; line-height: 1.5;" id="isPasted" style="box-sizing: inherit; max-width: 100%; width: 579.891px; line-height: 1.5; color: inherit !important; margin-inline: 0px !important; margin: 0px;"> Please note: Zeffy takes&nbsp;0% fees, so 100% of your donation and payments goes to us. You can optionally add a small tip to support Zeffy at checkout- but it&#39;s totally up to you and not required to complete your ticket purchase. Thank you 🤎

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , We're pleased to have you join us at the 2025 Fraser River Hall of Fame! We'll see you at the Aria Convention Centre on June 11th! Doors open at 6pm.  Thank you for supporting the Fraser River Discovery Centre and helping to inspire stewards of the Fraser River. Karen Leeadmin@fraserriverdiscovery.org

In 1991, The Fraser River Discovery Society established the Fraser River Hall of Fame to recognize and honour the many individuals, families, businesses and organizations who have made noteworthy contributions to the Fraser River’s culture, people, industry and environment. This year's event takes place at the <a href="https://www.ariabanquet.ca/" target="_blank">Aria Convention Centre</a> in Surrey. <a href="https://www.google.ca/maps/dir//49.304632,-122.6582846/@49.3052743,-122.740685,12z/data=!4m2!4m1!3e0?entry=ttu" target="_blank"></a>This year's inductee is the <a href="https://www.frasersturgeon.com/" target="_blank">Fraser River Sturgeon Conservation Society</a> (FRSCS). Since its founding in 1997 by Rick Hansen, the FRSCS has been dedicated to the conservation and restoration of wild Fraser River white sturgeon. As an environmental stewardship and research organization, the FRSCS brings together a diverse community of stakeholders – leaders, all areas of government and First Nations, commercial and recreational fishing sectors, research and education – to work together and make a difference for Fraser River white sturgeon. Proceeds from the Fraser River Hall of Fame support the educational and public programming at the Centre. A partial tax receipt will be issued to ticket holders after the event. Please note: Zeffy takes 0% fees, so 100% of your donation and payments goes to us. You can optionally add a small tip to support Zeffy at checkout- but it's totally up to you and not required to complete your ticket purchase. Thank you 🤎

2025 Fraser River Hall of Fame

12350 Pattullo Pl

Regular Ticket

$200

Regular - Table of 10

$2,000

Add a donation for FRASER RIVER DISCOVERY CENTRE SOCIETY