OTT.X

OTT.X Member Roundtable Discussions are exclusive to OTT.X members and their invited guests. OTT.X members may invite one guest to join them for Roundtable Discussions.

OTT.X Member

Please select this ticket if you were invited to join the Roundtable discussion by the OTT.X team, a sponsor of the event or a working group facilitator.

Invited Guest

OTT.X will host exclusive Roundtable discussions at the offices of Fandango in Universal City, California for its members on March 28, 2025. The streaming industry is experiencing unprecedented transformation—from AI-driven monetization and operational strategies to fragmented advertising ecosystems and inconsistent metadata standards. While opportunities for growth abound, key challenges threaten to slow innovation and profitability. This executive roundtable brings together top decision-makers, innovators, and industry leaders to engage in high-impact discussions and—most importantly—to take action. The ultimate goal of the OTT.X Roundtable discussions is to form dedicated working groups composed of the right stakeholders who will collaborate beyond this event to develop real-world solutions for these industry-wide challenges. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1738623857/cta2aol3obmgjzchd5qa.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> Topics of Discussion AI & Streaming: Monetization, Operations & Business ImpactArtificial intelligence is revolutionizing the streaming industry, not just in content recommendations and viewer experience but across monetization, ad optimization, and operational efficiencies. As AI-driven solutions become more sophisticated, the industry faces critical decisions on where and how to implement them for maximum impact. As the technology advances, companies must determine how to implement AI for maximum ROI while maintaining consumer trust and regulatory compliance. How do we fully capitalize on AI while ensuring scalability and trust?  Advertising in Streaming, CTV & OTT: Solving ChallengesAdvertising remains the cornerstone of monetization across streaming, CTV, and OTT, yet ad-fill rates, CPM fluctuations, fragmented measurement, and data transparency continue to present challenges. As advertisers shift from linear TV to digital streaming, the industry must work toward a more standardized and scalable ad ecosystem. With ads shifting from linear TV to streaming, what steps must the industry take to establish a standardized, transparent, and scalable ad measurement framework?  EPG, Metadata, and SCTE: Standardization in a Fragmented LandscapeThe streaming industry is facing major inconsistencies when it comes to Electronic Program Guides (EPG), metadata requirements, and SCTE assertion capabilities. The disjointed requirements across platforms for elements like description length, ad load times, and SCTE markers create inefficiencies in content distribution and monetization. At the same time, the industry is still relying on outdated workflows for SCTE assertion, with manual coordination and live-dependent processes slowing down the transition of live sports from broadcast to digital. As live sports and FAST channels scale, how can we streamline EPG and SCTE insertion workflows to ensure seamless content distribution and ad monetization? Work and collaborate alongside executives, strategists, and decision-makers who are ready to take meaningful action toward solving the industry's biggest challenges. This is a free exclusive event for OTT.X members and their invited guests. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1738624134/ytdumwqnh6mupgtk4dmx.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1738624604/rjuf7bizfphwufdsttgj.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for the OTT.X Los Angeles Member Roundtable Discussions 📭   at 10 Universal City Plaza, Floor 33⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-5fb18bad-7d21-4ba2-afdd-c21111b6c82f}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date 10:00AM - 3:00 PM Pacific The OTT.X team will reach out with updates and reminders for the event as it draws closer. If you would like to invite a guest to Roundtable Discussions please email the following information to Jose Rodriguez (JRodriguez@ottx.org).  GUEST DETAILSFirst Name:Last Name:Title:Company:Email Address: The OTT.X team will also reach out to obtain guest information. Thank you for being a valued part of our OTT community! Kind regards. Jose Rodriguezjrodriguez@ottx.org8184510998 <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1738624627/dyotbw9euamhshndhfpp.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

OTT.X will host exclusive Roundtable discussions at the offices of Fandango in Universal City, California for its members on March 28, 2025. The streaming industry is experiencing unprecedented transformation—from AI-driven monetization and operational strategies to fragmented advertising ecosystems and inconsistent metadata standards. While opportunities for growth abound, key challenges threaten to slow innovation and profitability. This executive roundtable brings together top decision-makers, innovators, and industry leaders to engage in high-impact discussions and—most importantly—to take action. The ultimate goal of the OTT.X Roundtable discussions is to form dedicated working groups composed of the right stakeholders who will collaborate beyond this event to develop real-world solutions for these industry-wide challenges. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1738623857/cta2aol3obmgjzchd5qa.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> Topics of Discussion AI &amp; Streaming: Monetization, Operations &amp; Business ImpactArtificial intelligence is revolutionizing the streaming industry, not just in content recommendations and viewer experience but across monetization, ad optimization, and operational efficiencies. As AI-driven solutions become more sophisticated, the industry faces critical decisions on where and how to implement them for maximum impact. As the technology advances, companies must determine how to implement AI for maximum ROI while maintaining consumer trust and regulatory compliance. How do we fully capitalize on AI while ensuring scalability and trust?  Advertising in Streaming, CTV &amp; OTT: Solving ChallengesAdvertising remains the cornerstone of monetization across streaming, CTV, and OTT, yet ad-fill rates, CPM fluctuations, fragmented measurement, and data transparency continue to present challenges. As advertisers shift from linear TV to digital streaming, the industry must work toward a more standardized and scalable ad ecosystem. With ads shifting from linear TV to streaming, what steps must the industry take to establish a standardized, transparent, and scalable ad measurement framework?  EPG, Metadata, and SCTE: Standardization in a Fragmented LandscapeThe streaming industry is facing major inconsistencies when it comes to Electronic Program Guides (EPG), metadata requirements, and SCTE assertion capabilities. The disjointed requirements across platforms for elements like description length, ad load times, and SCTE markers create inefficiencies in content distribution and monetization. At the same time, the industry is still relying on outdated workflows for SCTE assertion, with manual coordination and live-dependent processes slowing down the transition of live sports from broadcast to digital. As live sports and FAST channels scale, how can we streamline EPG and SCTE insertion workflows to ensure seamless content distribution and ad monetization? Work and collaborate alongside executives, strategists, and decision-makers who are ready to take meaningful action toward solving the industry's biggest challenges. This is a free exclusive event for OTT.X members and their invited guests. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1738624134/ytdumwqnh6mupgtk4dmx.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

OTT.X Member

Free

Invited Guest

Free