Marcella Foundation

### Context Profile for Marcella Foundation

1. **Organization Mission & Cause**:
   - **Mission**: The Marcella Foundation is dedicated to addressing food insecurity in the South Lake Tahoe community. Their primary focus is on rescuing and redistributing surplus food to families in need, thereby promoting sustainability and community support.
   - **Cause**: The foundation emphasizes the importance of community engagement and the impact of collective efforts in alleviating hunger and fostering a supportive environment for families.

2. **Type of Activities**:
   - **Fundraising Campaigns**: The foundation hosts events like "Catch for a Cause," which combines fundraising with community engagement, offering premium seafood selections in exchange for donations to support their FeedTahoe program.
   - **Community Programs**: They actively work on food rescue initiatives, collaborating with local partners to ensure that surplus food reaches those in need.

3. **Tone of Voice**:
   - The tone of the Marcella Foundation’s communications is **friendly**, **inspiring**, and **community-oriented**. They use inclusive language that encourages participation and emphasizes the positive impact of contributions.
   - The writing style is approachable, aiming to connect with the audience on a personal level while conveying urgency regarding food insecurity.

4. **Emoji Usage**:
   - The organization incorporates emojis in their communications, particularly in email campaigns. For example, they use the calendar emoji (📅) to highlight event dates, which adds a friendly and engaging touch to their messages. Emoji usage appears to be moderate and contextually relevant.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website, but the organization appears to have a strong local presence.
   - **Scale**: The foundation engages with the South Lake Tahoe community, focusing on local food insecurity issues.
   - **Impact Metrics**: While specific metrics were not detailed on the website, their activities suggest a significant impact on local families through food distribution efforts.
   - **Volunteer Info**: The website encourages community involvement, indicating opportunities for volunteering, although specific details were not provided.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and approachable tone that emphasizes community and collaboration. Aim for clarity and positivity in messaging.
   - **Content Structure**: Start with a warm greeting, followed by informative content that highlights the impact of donations or participation. Use bullet points for clarity when listing benefits or details.
   - **Call to Action**: Clearly state how individuals can get involved or contribute, ensuring that the call to action is compelling and easy to follow.
   - **Personalization**: Incorporate personalized elements in communications (e.g., using the recipient's first name) to enhance engagement.

This context profile should serve as a guide for creating tailored content that resonates with the Marcella Foundation's mission and audience, ensuring that communications are effective and aligned with their values.

General admission is absolutely free! This event is open to the public and we want EVERYONE to come. If you'd like to become a Momentum Mentors sponsor, please select one of the options below.

General admission

Sponsors one student for Momentum Mentors next year! Your name/organization will be listed as an event sponsor, and you will be recognized on social media.

Your donation is fully tax deductible!

Amateur Sponsor

Sponsors 3 students for Momentum Mentors next year! You will receive shout-outs on social media and your name/organization and logo will be included on event slides.

Your donation is tax deductible.

Contender Sponsor

Sponsors 5 students for Momentum Mentors next year! You will receive shout-outs on social media and your name/organization and logo will be included on event slides. Optional: We can also do a "plug" for your business at the start of the evening's events.

Your donation is fully tax deductible!

Champion Sponsor

Join us for a celebration of Momentum Film on PBS and our first round of the Momentum Mentors Program! We will have food, drinks, and some fun raffle prizes! We'll be honoring our mentors and students at this event and will sit back and relax for a film viewing! Thank you to the Tahoe Association of Realtors for sponsoring this event at their clubhouse! This is a FREE event, but if you would like to register as a sponsor, it will help us bring Momentum Mentors to teens throughout South Lake Tahoe and beyond. It costs $100 per year to sponsor a student, and we'd love to reach at least 100 students in Tahoe this year, and many more throughout our region. We have three sponsorship levels listed on this form. If you'd like to donate a larger amount please reach out to <a href="mailto:melissa@marcellafoundation.org" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">melissa@marcellafoundation.org</a>. Thank you!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you from the bottom of our hearts for registering for our event and supporting our cause. This registration greatly helps our mission. If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Melissa Uppendahlmelissa@marcellafoundation.org

Join us for a celebration of Momentum Film on PBS and our first round of the Momentum Mentors Program! We will have food, drinks, and some fun raffle prizes! We'll be honoring our mentors and students at this event and will sit back and relax for a film viewing! Thank you to the Tahoe Association of Realtors for sponsoring this event at their clubhouse! This is a FREE event, but if you would like to register as a sponsor, it will help us bring Momentum Mentors to teens throughout South Lake Tahoe and beyond. It costs $100 per year to sponsor a student, and we'd love to reach at least 100 students in Tahoe this year, and many more throughout our region. We have three sponsorship levels listed on this form. If you'd like to donate a larger amount please reach out to <a href="mailto:melissa@marcellafoundation.org">melissa@marcellafoundation.org</a>. Thank you!

General admission

Free

Amateur Sponsor

US$100

Contender Sponsor

US$300

Champion Sponsor

US$500

Add a donation for Marcella Foundation