Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

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Photo:  Catherine Jardine FREE ONLINE PROGRAM The Fraser estuary offers a muddy oasis for many shorebird species navigating the rocky Pacific coast on their journey from breeding grounds to wintering areas. Join us to learn what makes the estuary so special for these birds and how scientists are learning more about their use of nearshore habitats. Presented by Catherine Jardine, BSc, Data Analyst, Birds Canada. <div style="overflow-wrap:break-word;margin:0.5em 0px 0px;text-align:center">ABOUT "CARING FOR NATURAL SPACES IN URBAN PLACES"</div><div style="overflow-wrap:break-word;margin:0.5em 0px 0px">Following the release of our second State of the Park report in October 2020, SPES is debuting a one-year webinar series entitled, “Caring for Natural Spaces in Urban Places”. Through the series, our vision is to connect diverse knowledge and practices to foster resilient urban ecosystems.</div> <div style="overflow-wrap:break-word;margin:0.5em 0px 0px">Find out more about upcoming panels and webinars here: https://stanleyparkecology.ca/caring-for-natural-spaces-in-urban-places/ </div> **This program will take place on Zoom, so please make sure you have Zoom downloaded well in advance of the webinar.  A Zoom link can be found within your confirmation email, and will also be sent out one hour before the start of the program. Only one ticket required per household.     ***This is a pilot program, so at this time we won’t be sharing a recording for this program.       We gratefully acknowledge that the land on which we gather and help steward is the unceded and traditional territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish) Nation, and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nation. Since time immemorial, Coast Salish peoples have lived reciprocally with the land, harvesting and cultivating foods and medicines and practicing ceremony. The abundance of these lands and waters, which enables us to live, work, and play here today, is a result of the past and on-going stewardship and advocacy of the Coast Salish peoples.

Hello Prénom Nom, Thank you for registering for It’s a Shore-thing! The Importance of the Fraser Estuary for Migratory Shorebirdswith the Stanley Park Ecology Society!  If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found <a href="https://stanleyparkecology.us11.list-manage.com/subscribe?u=f9e789375d1c477d5af87c10a&id=cd7930be3a" target="_blank">HERE</a>. To join this online program, please use the Zoom information below.  When you join, you will be directed to a waiting room, and staff will let you into the program when they are ready to start. We look forward to seeing you online! Take care, Anna Topic: It’s a Shore-thing! The Importance of the Fraser Estuary for Migratory ShorebirdsTime: Jun 15, 2022 05:00 PM Pacific Time (US and Canada) Join Zoom Meeting<a href="https://us02web.zoom.us/j/83347837010?pwd=dGv9nBGnKuFG-sw_AoYFJoVDSkLUem.1">https://us02web.zoom.us/j/83347837010?pwd=dGv9nBGnKuFG-sw_AoYFJoVDSkLUem.1</a> Meeting ID: 833 4783 7010Passcode: 991573

Photo:  Catherine Jardine FREE ONLINE PROGRAM The Fraser estuary offers a muddy oasis for many shorebird species navigating the rocky Pacific coast on their journey from breeding grounds to wintering areas. Join us to learn what makes the estuary so special for these birds and how scientists are learning more about their use of nearshore habitats. Presented by Catherine Jardine, BSc, Data Analyst, Birds Canada. <div>ABOUT "CARING FOR NATURAL SPACES IN URBAN PLACES"</div><div>Following the release of our second State of the Park report in October 2020, SPES is debuting a one-year webinar series entitled, “Caring for Natural Spaces in Urban Places”. Through the series, our vision is to connect diverse knowledge and practices to foster resilient urban ecosystems.</div> <div>Find out more about upcoming panels and webinars here: https://stanleyparkecology.ca/caring-for-natural-spaces-in-urban-places/ </div> **This program will take place on Zoom, so please make sure you have Zoom downloaded well in advance of the webinar.  A Zoom link can be found within your confirmation email, and will also be sent out one hour before the start of the program. Only one ticket required per household.     ***This is a pilot program, so at this time we won’t be sharing a recording for this program.       We gratefully acknowledge that the land on which we gather and help steward is the unceded and traditional territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish) Nation, and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nation. Since time immemorial, Coast Salish peoples have lived reciprocally with the land, harvesting and cultivating foods and medicines and practicing ceremony. The abundance of these lands and waters, which enables us to live, work, and play here today, is a result of the past and on-going stewardship and advocacy of the Coast Salish peoples.

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It’s a Shore-thing! The Importance of the Fraser Estuary for Migratory Shorebirds (June 15, 2022)

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