The Salvation Army El Paso

### Context Profile for The Salvation Army El Paso

1. **Organization Mission & Cause**:
   - **Mission**: The Salvation Army El Paso is dedicated to serving those in need in the El Paso community. Their mission focuses on providing food, shelter, and social services to individuals and families experiencing hardship. They aim to alleviate poverty and promote self-sufficiency through various programs.
   - **Cause**: The organization emphasizes compassion and support for vulnerable populations, including the homeless, low-income families, and individuals facing crises.

2. **Type of Activities**:
   - **Events**: The organization hosts various community events, including fundraising raffles (e.g., "Mexico Vacation Raffle"), and gatherings aimed at fostering community engagement (e.g., "Masterpiece: A Women's Gathering").
   - **Fundraising Campaigns**: They conduct raffles and other fundraising activities to support their mission. Proceeds from events directly contribute to providing essential services like food and shelter.
   - **Community Programs**: The Salvation Army El Paso offers programs such as emergency shelter, food assistance, and youth services, focusing on holistic support for individuals and families.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **inspiring**, and **supportive**. The language is accessible and encourages community involvement. It conveys a sense of urgency in addressing community needs while maintaining a warm and inviting approach.

4. **Emoji Usage**:
   - The organization uses emojis sparingly but effectively in their communications. For instance, they include emojis like 🌴 and 🏖 in promotional materials to add a visual element and convey excitement about events. The usage is contextually appropriate and enhances engagement without overwhelming the message.

5. **Key Facts**:
   - **Founding Info**: The Salvation Army was founded in 1865 and has a long-standing presence in various communities, including El Paso.
   - **Scale**: The El Paso branch is part of a larger network, focusing on local needs while contributing to the broader mission of The Salvation Army.
   - **Impact Metrics**: Specific metrics were not detailed on the website, but the organization emphasizes the number of individuals and families served through their programs.
   - **Volunteer Info**: The organization encourages community involvement through volunteering, although specific volunteer metrics were not highlighted on the website.

6. **Writing Guidelines**:
   - **Style**: Content should be clear, concise, and compassionate. Use simple language that resonates with a broad audience.
   - **Engagement**: Incorporate calls to action that encourage community participation, whether through donations, volunteering, or attending events.
   - **Personalization**: Utilize a friendly and warm tone, addressing the audience directly (e.g., using "you" and "your") to foster a sense of connection.
   - **Visual Elements**: Where appropriate, include emojis to enhance engagement and convey emotions related to events or campaigns.

This context profile provides a comprehensive understanding of The Salvation Army El Paso, enabling AI assistants to create tailored and effective content that aligns with the organization's mission and values.

Includes (1) partner feature on website, (2) social media thank you, (3) Behind the Red Shield Tour, and (4) partner feature on donor newsletter.

Bronze Sponsor

Includes (1) partner feature on website, social media thank you, (3) Behind the Red Shield Tour, (4) partner feature on donor newsletter, and (5) logo feature on Red Kettle.

Silver Sponsor

Includes (1) partner feature on website, social media thank you, (3) Behind the Red Shield Tour, (4) partner feature on donor newsletter, (5) logo feature on Red Kettle, and (6) dedication on shelter dorm.

Gold Sponsor

<p style="color:rgb(20, 32, 47);font-family:&quot;YAFcfipOFgg 0&quot;, _fb_, auto;--cyV3ZQ:14.71999994913737px;--gJPlXQ:1.554;text-transform:none;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">November 15, 2024 - December 24, 2024<p style="color:rgb(20, 32, 47);font-family:&quot;YAFcfipOFgg 0&quot;, _fb_, auto;--cyV3ZQ:14.71999994913737px;--gJPlXQ:1.554;text-transform:none;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"> <p style="color:rgb(20, 32, 47);font-family:&quot;YAFcfipOFgg 0&quot;, _fb_, auto;--cyV3ZQ:14.71999994913737px;--gJPlXQ:1.554;text-transform:none;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit">The Salvation Army provides food, shelter, rental and utility assistance, and other supportive services to help families and individuals on the path to self-sufficiency.<span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit"> <p style="color:rgb(20, 32, 47);font-family:&quot;YAFcfipOFgg 0&quot;, _fb_, auto;--cyV3ZQ:14.71999994913737px;--gJPlXQ:1.554;text-transform:none;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"> <p style="color:rgb(20, 32, 47);font-family:&quot;YAFcfipOFgg 0&quot;, _fb_, auto;--cyV3ZQ:14.71999994913737px;--gJPlXQ:2.5;text-transform:none;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit">Families have become the fastest growing<span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit"> <span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit">segment of the homeless population, and The<span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit"> <span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit">Salvation Army counts on the support of generous<span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit"> <span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit">partners to help keep them in their homes and<span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit"> <span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit">provide shelter and safety to unsheltered families.<span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit"> <span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit">Through homeless prevention and rehousing<span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit"> <span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit">programs, The Salvation Army assisted 248<span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit"> <span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit">families in securing permanent housing in 2023. <span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit">When you join the Red Kettle Campaign and<span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit"> <span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit">become a Christmas partner, you are helping<span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit"> <span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit">families in crisis.<span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit"> <p style="color:rgb(20, 32, 47);font-family:&quot;YAFcfipOFgg 0&quot;, _fb_, auto;--cyV3ZQ:14.71999994913737px;--gJPlXQ:2.5;text-transform:none;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"> <p style="color:rgb(20, 32, 47);font-family:&quot;YAFcfipOFgg 0&quot;, _fb_, auto;--cyV3ZQ:14.71999994913737px;--gJPlXQ:2.457;text-transform:none;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><span fr-original-style="color: rgb(20, 32, 47); font-weight: 400; font-style: normal; font-kerning: none;" style="color:rgb(20, 32, 47);font-weight:400;font-style:normal;font-kerning:none;box-sizing:inherit">Will you join us?

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for sponsoring the 2024 Red Kettle and for supporting families in crisis. Your gift helps our mission.  If you would like to contribute further, contact us for more information on other ways to help. Thank you! Joanna EstradaThe Salvation Armyjoanna.estrada@uss.salvationarmy.org

November 15, 2024 - December 24, 2024 The Salvation Army provides food, shelter, rental and utility assistance, and other supportive services to help families and individuals on the path to self-sufficiency.  Families have become the fastest growing segment of the homeless population, and The Salvation Army counts on the support of generous partners to help keep them in their homes and provide shelter and safety to unsheltered families. Through homeless prevention and rehousing programs, The Salvation Army assisted 248 families in securing permanent housing in 2023. When you join the Red Kettle Campaign and become a Christmas partner, you are helping families in crisis.  Will you join us?

2024 Red Kettle Sponsorship

Bronze Sponsor

US$500

Silver Sponsor

US$1,000

Gold Sponsor

US$5,000