Brain Injury Association of Windsor and Essex County

### Context Profile for Brain Injury Association of Windsor and Essex County (BIAWE)

1. **Organization Mission & Cause**:
   - **Mission**: The Brain Injury Association of Windsor and Essex County (BIAWE) is dedicated to supporting individuals affected by brain injuries through education, prevention, and advocacy. Their mission emphasizes improving the quality of life for those living with brain injuries and their caregivers.
   - **Cause**: BIAWE focuses on raising awareness about brain injuries, providing education on prevention, and offering support services to enhance the lives of those impacted.

2. **Type of Activities**:
   - **Events**: BIAWE organizes various community events, including the Annual Golf Tournament, which serves as a major fundraising initiative. 
   - **Fundraising Campaigns**: The organization runs campaigns to raise funds for their programs, ensuring that 100% of proceeds support their services.
   - **Community Programs**: They offer peer support programs, social groups, and educational workshops aimed at both individuals with brain injuries and their caregivers.

3. **Tone of Voice**:
   - The tone of the BIAWE website and communications is **friendly**, **supportive**, and **professional**. The language is accessible, aiming to connect with individuals and families affected by brain injuries while maintaining a sense of urgency regarding the importance of their cause.

4. **Emoji Usage**:
   - The BIAWE website and communications do not prominently feature emojis. Their communication style leans towards a more formal and professional approach, focusing on clear and direct messaging.

5. **Key Facts**:
   - **Founding Info**: BIAWE is a registered charity with the CRA number 87686 5817RR0001.
   - **Scale**: The organization has conducted 18 total forms and 26 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: They emphasize that all proceeds from events like the golf tournament directly fund their programs and services, highlighting their commitment to transparency and community support.
   - **Volunteer Info**: Specific volunteer information is not detailed on the website, but the organization likely engages volunteers for events and programs, as is common in nonprofit operations.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is easy to understand. Avoid jargon and overly technical terms.
   - **Structure**: Organize content with headings and bullet points where appropriate to enhance readability.
   - **Engagement**: Use a warm and inviting tone to foster a sense of community and support. Personalize communications when possible, addressing recipients by name.
   - **Call to Action**: Always include a clear call to action, whether it’s to donate, participate in an event, or seek support.

This context profile serves as a foundational guide for creating personalized and effective content for the Brain Injury Association of Windsor and Essex County, ensuring alignment with their mission and communication style.

Full page ad in one edition of the newsletter.

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Half Page Ad

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This newsletter comes out every three months and goes to our members, clients, donors and those interested in the work of the Brain Injury Association of Windsor and Essex County.&nbsp;

Hello Prénom Nom, Thank you from the bottom of my heart for supporting the Step Ahead newsletter and the programs of BIAWE.&nbsp;Kind regards,&nbsp;Anna Jurakinfo@biawe.com

This newsletter comes out every three months and goes to our members, clients, donors and those interested in the work of the Brain Injury Association of Windsor and Essex County.

STEP AHEAD quarterly newsletter

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