Essa & District Agricultural Society

### Context Profile for Essa & District Agricultural Society

1. **Organization Mission & Cause**:
   - The Essa & District Agricultural Society aims to promote and enhance the agricultural community in Essa and surrounding areas. Their mission is centered around fostering agricultural education, showcasing local produce, and providing a platform for community engagement through various events and programs. They strive to connect people with agriculture, celebrating the region's rich farming heritage and supporting local farmers.

2. **Type of Activities**:
   - The organization hosts a variety of events including the Barrie Fair, which features agricultural exhibits, competitions, and entertainment. They also engage in fundraising campaigns to support their initiatives and community programs that promote agricultural education and awareness. Community involvement is encouraged through volunteer opportunities and participation in events.

3. **Tone of Voice**:
   - The tone of voice on the website and in communications is friendly, welcoming, and community-oriented. It conveys a sense of enthusiasm for agriculture and local events, aiming to inspire participation and support from the community. The language is accessible and informal, making it easy for a broad audience to engage with their content.

4. **Emoji Usage**:
   - The organization utilizes emojis in their communications, particularly in email campaigns. For example, they use 🎟️ in subject lines to draw attention to events like the Barrie Fair. Emojis are used sparingly but effectively to add a friendly and engaging touch to their messages.

5. **Key Facts**:
   - **Founding Info**: The specific founding date is not mentioned on the website, but the organization has a long-standing history in the community.
   - **Scale**: The Essa & District Agricultural Society operates at a local level, focusing on the Essa community and surrounding areas.
   - **Impact Metrics**: While specific metrics are not detailed on the website, they emphasize community engagement and participation in events as key indicators of their impact.
   - **Volunteer Info**: The organization encourages volunteers to participate in events and activities, fostering a sense of community and collaboration.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and approachable tone. Avoid overly formal language; instead, opt for conversational phrases that invite engagement.
   - **Content Structure**: Use clear headings and bullet points for easy readability. Incorporate community-centric language that emphasizes local involvement and agricultural themes.
   - **Call to Action**: Encourage participation in events and programs with enthusiastic and motivating language. Use emojis where appropriate to enhance engagement and visual appeal.
   - **Personalization**: Incorporate personalized greetings in communications, using the recipient's name to create a connection.

This context profile serves as a guide for creating tailored content that aligns with the Essa & District Agricultural Society's mission, tone, and community engagement strategies.

General admission

Children

2 Adults & 2 Children (must be age 12 or younger)

Family Pass

MILITARY Pass | ADULT

MILITARY Pass | CHILD

<p style="box-sizing:border-box;color:rgb(51, 51, 51);font-family:&quot;Open Sans&quot;, Arial, Helvetica, sans-serif;font-size:16.1px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0px;line-height:1.5">The Barrie Fair offers family fun that includes a variety of agricultural-based activities, such as a Jersey Calf Rally and Holstein Cow Show, as well as the always popular truck and tractor pulls.  The Midway and Demolition Derby are sure to delight young and old!<p style="box-sizing:border-box;color:rgb(51, 51, 51);font-family:&quot;Open Sans&quot;, Arial, Helvetica, sans-serif;font-size:16.1px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0px;line-height:1.5"> <p style="box-sizing:border-box;color:rgb(51, 51, 51);font-family:&quot;Open Sans&quot;, Arial, Helvetica, sans-serif;font-size:16.1px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0px;line-height:1.5">If you can not attend on your selected day, you may use the same ticket for a different day.  However, tickets may only be used once.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our event and supporting our cause. Your registration greatly helps our mission. 🚀 If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Essa Agriplexadmin@essaagriplex.ca

<p style="box-sizing:border-box;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%">The Barrie Fair offers family fun that includes a variety of agricultural-based activities, such as a Jersey Calf Rally and Holstein Cow Show, as well as the always popular truck and tractor pulls.  The Midway and Demolition Derby are sure to delight young and old!<p style="box-sizing:border-box;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%"> <p style="box-sizing:border-box;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;max-width:100%">If you can not attend on your selected day, you may use the same ticket for a different day.  However, tickets may only be used once.

7505 10th Line

General admission

$15

Children

$5

Children

Free

Family Pass

$36

MILITARY Pass | ADULT

$9

MILITARY Pass | CHILD

$3