Missouri Aquarium Society, Inc.

### Context Profile for Missouri Aquarium Society, Inc.

1. **Organization Mission & Cause**:
   - The Missouri Aquarium Society, Inc. is dedicated to promoting the hobby of fishkeeping and aquatic life conservation. Their mission emphasizes education, community engagement, and the appreciation of aquatic ecosystems. They aim to foster a love for aquatic life through various programs and resources, including their flagship publication, Darter Magazine.

2. **Type of Activities**:
   - **Publications**: The society publishes Darter Magazine, which is focused on aquarium-related content and is available for subscription.
   - **Community Engagement**: They organize events, workshops, and meetings to educate members and the public about fishkeeping and aquatic conservation.
   - **Membership Programs**: They offer various membership levels that provide access to resources, events, and publications.
   - **Fundraising Campaigns**: The society runs campaigns to support their activities, such as the recent subscription drive for Darter Magazine and Mini MAG.

3. **Tone of Voice**:
   - The tone of the Missouri Aquarium Society is friendly, enthusiastic, and informative. The language is accessible and engaging, aiming to inspire both novice and experienced aquarists. They use exclamation points and positive affirmations to create an inviting atmosphere.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. However, the tone remains light and approachable without the need for emoji embellishments. If emojis are used in other communications, they likely align with the friendly and enthusiastic tone.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website, but the organization has a long-standing history in promoting aquarium hobbies.
   - **Scale**: The society has a modest scale, focusing on local community engagement rather than national or international outreach.
   - **Impact Metrics**: While specific metrics are not detailed, the impact can be inferred through membership growth, publication distribution, and community event participation.
   - **Volunteer Info**: The society likely relies on volunteers for events and activities, although specific volunteer opportunities are not explicitly mentioned on the website.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and enthusiastic tone, similar to the existing content. Avoid overly formal language; instead, opt for an engaging and conversational style.
   - **Structure**: Keep paragraphs short and focused. Use headings and bullet points for clarity when providing information.
   - **Call to Action**: Encourage participation and engagement with clear, enthusiastic calls to action, such as "Join us!" or "Subscribe today!".
   - **Personalization**: Incorporate personal touches in communications, such as addressing recipients by name, to enhance connection and engagement.

This context profile provides a comprehensive understanding of the Missouri Aquarium Society, Inc., which can be utilized to create tailored and effective content for their audience.

LXCL:Six Issues of the Darter Magazine! 

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Darter Subscription

LXCL:This is the place to sign up for the FREE mini-MAG published every other month from the Darter Magazine. Enjoy with our compliments, and help spread the joy of aquatic journalism!

Mini-MAG subscription

LXCL:Current students are eligible for a free membership to the Darter Magazine. Must use a valid institutional email.

Educational Subscription

<h1>This is the place to subscribe to the Greatest Aquarium Magazine (TM) in the World: Darter Magazine! Only $15 for 6 massive issues! </h1> <h3>AND the place to subscribe to the Darter's free Mini-MAG, which provides a smaller helping of aquarium-related content every other month, and available for everyone! Thank you for supporting the Darter and the Missouri Aquarium Society!</h3><h3>Thank you for supporting the DARTER and the Missouri Aquarium Society!!</h3><h3> </h3><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1738612411/veba3gpzdmjajarld72a.jpg" style="width:504px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;border-radius:10px;background-clip:padding-box" /> <h3> </h3>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , On behalf of everyone at Darter Magazine, we want to say thank you for your subscription. The Darter, published by the Missouri Aquarium Society, is an aquatic hobbyist magazine covering all aspects of the aquatic hobby and aquatic conservation. The Darter seeks out authors from around the world and seeks to investigate all aspects of the aquatic hobby. Your subscription helps us to investigate new issues, to cultivate new artists, and to support nature and aquatic journalism.  Supporting the Missouri Aquarium Society, Inc. also means supporting local, national, and international aquatic conservation. MASI donates and supports the Missouri Department of Conservation, and works with a number of national and international groups to protect aquatic habitats. We also support educational programs, from elementary to higher education. Your subscription helps us do more and connects you to these larger goals. Thank you once again for your membership! Darter SubscriptionsDarter@missouriaqua

This is the place to subscribe to the Greatest Aquarium Magazine (TM) in the World: Darter Magazine! Only $15 for 6 massive issues!  AND the place to subscribe to the Darter's free Mini-MAG, which provides a smaller helping of aquarium-related content every other month, and available for everyone! Thank you for supporting the Darter and the Missouri Aquarium Society!Thank you for supporting the DARTER and the Missouri Aquarium Society!! <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1738612411/veba3gpzdmjajarld72a.jpg" style="width:504px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;border-radius:10px;max-width:100%" />