Member-to-Member, Inc.

### Context Profile for Member-to-Member, Inc.

#### 1. Organization Mission & Cause
**Mission:** Member-to-Member, Inc. (M2M) is dedicated to providing financial assistance to members of the Northwestern Rural Electric Cooperative Association, helping them maintain their electric service during times of need. The organization emphasizes that it is a "hand-up, not a handout," promoting dignity and self-sufficiency among its beneficiaries.

**Cause:** M2M aims to alleviate financial stress related to electric bills, ensuring that community members can access essential services without the fear of disconnection.

#### 2. Type of Activities
- **Fundraising Campaigns:** The organization runs various fundraising initiatives, such as the "Awesome Autumn Raffle," where proceeds directly support the M2M foundation.
- **Community Programs:** M2M provides direct financial support to members facing difficulties in paying their electric bills, fostering community resilience.

#### 3. Tone of Voice
- **Friendly and Supportive:** The language used on the website and in communications is warm and inviting, aiming to create a sense of community and support.
- **Inspiring:** The messaging often reflects a hopeful and uplifting tone, encouraging members to seek help and emphasizing the positive impact of the organization.
- **Professional:** While maintaining a friendly demeanor, the organization also conveys professionalism, particularly in its fundraising communications.

#### 4. Emoji Usage
- **Emojis:** The website does not prominently feature emojis in its content. However, in email communications, the tone remains friendly without relying on emojis for expression. This suggests a preference for clear, straightforward communication over casual or playful elements.

#### 5. Key Facts
- **Founding Information:** Member-to-Member, Inc. is associated with the Northwestern Rural Electric Cooperative Association, though specific founding details are not provided on the website.
- **Scale:** The organization has conducted at least 7 forms and 2 email campaigns, indicating a structured approach to outreach and fundraising.
- **Impact Metrics:** Specific metrics regarding the number of members assisted or funds raised are not detailed on the website.
- **Volunteer Information:** There is no explicit mention of volunteer opportunities or metrics related to volunteer involvement.

#### 6. Writing Guidelines
- **Clarity and Simplicity:** Use straightforward language that is easy to understand, avoiding jargon.
- **Community Focus:** Highlight the community aspect and the supportive nature of the organization in all communications.
- **Encouraging Language:** Use positive and uplifting phrases that inspire action and convey hope.
- **Consistency in Tone:** Maintain a friendly yet professional tone across all platforms, ensuring that the message aligns with the organization's mission of providing support and assistance.

This context profile serves as a foundational guide for generating personalized content that aligns with the values and mission of Member-to-Member, Inc.

LXCL:Ready to chase a little magic?&nbsp; One lucky winner will receive $200 in scratch-off tickets, two YETI tumblers, $50 gift card to Hunter's Inn and an assortment of St. Paddy's Day-themed goodies. The luck of the Irish could be yours -- are you feeling lucky?&nbsp; Enter to win for just $5 per chance! All Proceeds go to our Member-to-Member foundation. M2M is a fund created by Northwestern Rural Electric Cooperative Assoc. Inc. that helps members who are struggling keep their electric bills paid. &nbsp; M2M is a hand-up, not a handout.

St. Paddy's Day Jackpot Raffle

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1770817571/wysiwyg/ucvvzpikylxwhkdn3g8n.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1770817563/wysiwyg/xqmemlvqiriefmn5csd5.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable">Ready to chase a little magic?&nbsp; One lucky winner will receive $200 in scratch-off tickets, two YETI tumblers, $50 gift card to Hunter&#39;s Inn and an assortment of St. Paddy&#39;s Day-themed goodies. The luck of the Irish could be yours -- are you feeling lucky?&nbsp; All Proceeds go to our Member-to-Member foundation. M2M is a fund created by Northwestern Rural Electric Cooperative Assoc. Inc. that helps members who are struggling keep their electric bills paid. &nbsp; M2M is a hand-up, not a handout.

Hi, <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for purchasing a St. Paddy&#39;s Day Jackpot Raffle ticket and supporting Member-to-Member, Inc. (M2M). Member-to-Member, Inc. is a fund created by Northwestern Rural Electric Cooperative Association, Inc. in 1985 to help members keep their lights on. Every dollar you donate or spend on raffle tickets goes directly to helping folks right here in northwestern Pennsylvania. Your kindness keeps families warm, homework done, food fresh, and clothes clean. Your generosity makes it so that your neighbors are no longer deciding between buying groceries and keeping their lights on. Thank you so much! Should you like to learn more about Member-to-Member, please visit our website listed below.&nbsp; Thank you again for your purchase. Your support greatly contributes to our efforts to keep the lights on for Northwestern REC members. With heartfelt gratitude, &nbsp;<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736522197/rb4sgua7x7sqprujpkem.jpg" style="width: 157px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 157px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-class="fr-draggable"><a fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" href="https://www.m2mfund.org/" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;">https://www.m2mfund.org/</a>1-800-352-0014

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1770817571/wysiwyg/ucvvzpikylxwhkdn3g8n.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1770817563/wysiwyg/xqmemlvqiriefmn5csd5.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Ready to chase a little magic?  One lucky winner will receive $200 in scratch-off tickets, two YETI tumblers, $50 gift card to Hunter's Inn and an assortment of St. Paddy's Day-themed goodies. The luck of the Irish could be yours -- are you feeling lucky?  All Proceeds go to our Member-to-Member foundation. M2M is a fund created by Northwestern Rural Electric Cooperative Assoc. Inc. that helps members who are struggling keep their electric bills paid.   M2M is a hand-up, not a handout.

St. Paddy's Day Jackpot Raffle

US$5

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