Friends of the Columbia Greenway Rail Trail

### Context Profile for Friends of the Columbia Greenway Rail Trail

1. **Organization Mission & Cause**:
   - **Mission**: Friends of the Columbia Greenway Rail Trail aims to promote and advocate for the Columbia Greenway Rail Trail and the development of a network of shared-use paths, bike lanes, and sidewalks in Westfield, Massachusetts. Their goal is to transform Westfield into a bike- and pedestrian-friendly community.
   - **Cause**: The organization focuses on enhancing community connectivity, promoting outdoor activities, and improving the quality of life for residents through sustainable transportation options.

2. **Type of Activities**:
   - **Membership Campaigns**: The organization encourages community involvement through membership, which supports trail enhancements and advocacy efforts.
   - **Planned Enhancements**: Initiatives include adding historical signage, bike racks, wayfinding signage, graffiti removal supplies, and organizing community events like the Mayor's Ride.
   - **Community Events**: They host events to engage the community and promote the use of the rail trail.

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **community-oriented**. The language is accessible and encourages participation, reflecting a welcoming approach to potential members and supporters. The use of exclamation points and direct appeals to the audience fosters an enthusiastic atmosphere.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. Communications, such as the membership campaign and thank-you emails, maintain a professional yet friendly tone without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: Friends of the Columbia Greenway Rail Trail is a 501(c)(3) educational and charitable nonprofit organization.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community engagement and planned enhancements as indicators of their impact.
   - **Volunteer Info**: The website encourages community involvement, suggesting opportunities for volunteers to participate in events and trail maintenance, although specific volunteer metrics are not provided.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is friendly and inviting. Avoid overly technical jargon to ensure accessibility for all community members.
   - **Engagement**: Include calls to action that encourage participation, such as joining as a member or attending events.
   - **Personalization**: Use personalized greetings in communications (e.g., addressing members by their first names) to foster a sense of connection.
   - **Content Structure**: Use bullet points for clarity when listing initiatives or benefits, as seen in the membership campaign description.

This context profile provides a comprehensive overview of the Friends of the Columbia Greenway Rail Trail, guiding future content creation to align with their mission, tone, and community engagement strategies.

Your tax-deductible membership will help us promote and advocate for the Columbia Greenway Rail Trail and the growing network of shared-use paths, bike lanes, and sidewalks in Westfield. Our mission is to transform Westfield into a bike- and pedestrian-friendly community and your support will help us get there!

Friend

Family

Supporter

Advocate

As a Business Member, your business logo will be featured on our website (including on our interactive trail map), our social media, our monthly newsletter, and other promotional materials.

Your tax-deductible membership will help us promote and advocate for the Columbia Greenway Rail Trail and the growing network of shared-use paths, bike lanes, and sidewalks in Westfield. Our mission is to transform Westfield into a bike- and pedestrian-friendly community and your support will help us get there!

Business

Join the Friends of the Columbia Greenway Rail Trail! Your tax-deductible membership will help us promote and advocate for the Columbia Greenway Rail Trail and the growing network of shared-use paths, bike lanes, and sidewalks in Westfield. Our mission is to transform Westfield into a bike- and pedestrian-friendly community, and your support will help us get there! In the coming months and years, funding from your annual membership will help us undertake the following planned trail enhancements:<ul><li style="box-sizing:inherit;color:rgb(0, 0, 0)">Additional historical signage along the trail</li><li style="box-sizing:inherit;color:rgb(0, 0, 0)">Additional bike racks for downtown</li><li style="box-sizing:inherit;color:rgb(0, 0, 0)">Wayfinding signage on the trail and throughout downtown</li><li style="box-sizing:inherit;color:rgb(0, 0, 0)">Paint and graffiti removal supplies</li><li style="box-sizing:inherit;color:rgb(0, 0, 0)">Community events, like the popular Mayor's Ride</li></ul>Friends of the Columbia Greenway Rail Trail, Inc. is a 501(c)3 educational and charitable nonprofit organization, and contributions are tax-deductible to the fullest extent allowed by law.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name, On behalf of everyone at Friends of the Columbia Greenway Rail Trail, we want to thank you for becoming a member! As a member, you are now part of a dedicated community of individuals who care about the Columbia Greenway Rail Trail and our mission of making a more bicycle- and pedestrian-friendly Westfield. Your membership fees go directly into the community, funding things like trail enhancements, downtown bike racks, trail maintenance supplies, and community events like the popular Mayor's Ride. Please stay in touch with us by subscribing to our newsletter, where you'll hear all about upcoming events, projects, and other important news:  <span contenteditable="false" data-button-color="{{#2fa8cc}}" data-custom-link="{{https://columbiagreenway.org/newsletter}}" data-custom-variable="{{custom-link-button-008c03b6-6fad-41b6-9ecb-c1b03f74c439}}" data-text="{{Subscribe to our newsletter}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #2fa8cc" style="background-color:rgb(47, 168, 204);border-radius:8px;height:36px;color:rgb(255, 255, 255);padding:8px 16px;font-size:14px;line-height:20px;font-family:Roboto;font-weight:500;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Subscribe to our newsletter Thank you once again for your membership and for believing in our mission. Carmel Steger, ChairKathleen Hillman, Director of Membership Friends of the Columbia Greenway Rail Trailinformation@columbiagreenway.org

Join the Friends of the Columbia Greenway Rail Trail! Your tax-deductible membership will help us promote and advocate for the Columbia Greenway Rail Trail and the growing network of shared-use paths, bike lanes, and sidewalks in Westfield. Our mission is to transform Westfield into a bike- and pedestrian-friendly community, and your support will help us get there! In the coming months and years, funding from your annual membership will help us undertake the following planned trail enhancements:<ul><li>Additional historical signage along the trail</li><li>Additional bike racks for downtown</li><li>Wayfinding signage on the trail and throughout downtown</li><li>Paint and graffiti removal supplies</li><li>Community events, like the popular Mayor's Ride</li></ul>Friends of the Columbia Greenway Rail Trail, Inc. is a 501(c)3 educational and charitable nonprofit organization, and contributions are tax-deductible to the fullest extent allowed by law.

Friends of the Columbia Greenway Rail Trail Memberships

Friend

US$15

Family

US$25

Supporter

US$50

Advocate

US$100

Business

US$150

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