Myles Ahead, Advancing Child & Youth Mental Health

### Context Profile for Myles Ahead, Advancing Child & Youth Mental Health

#### 1. Organization Mission & Cause
Myles Ahead is dedicated to advancing child and youth mental health with a primary focus on preventing suicide among this vulnerable demographic. Their mission is to bridge gaps in mental health, education, and community systems while scaling evidence-based practices to ensure timely access to appropriate mental health support and services. They aim to co-create meaningful change for the betterment of all children and youth.

#### 2. Type of Activities
Myles Ahead engages in various activities to fulfill its mission, including:
- **Fundraising Events**: The "Run Myles Ahead" 5km fun run is a key fundraising event scheduled for October 5th, 2025. Participants can register, fundraise, and volunteer.
- **Community Programs**: They focus on bridging system-level gaps and scaling evidence-based practices in mental health.
- **Awareness Campaigns**: Regular communication through email campaigns to remind supporters about upcoming events and the importance of their contributions.

#### 3. Tone of Voice
The tone of Myles Ahead's communications is:
- **Friendly and Supportive**: The language is warm and inviting, aiming to foster a sense of community and support.
- **Inspiring**: They use motivational language to encourage participation and emphasize the impact of their work.
- **Professional**: While maintaining a friendly tone, the organization also conveys professionalism, particularly in their mission statements and calls to action.

#### 4. Emoji Usage
The organization does not appear to use emojis in their communications. Their content is straightforward and professional, focusing on clarity and impact without the use of informal elements like emojis.

#### 5. Key Facts
- **Founding Info**: Specific founding details are not provided on the website.
- **Scale**: The organization has a total of 190 forms and has conducted 4 email campaigns.
- **Impact Metrics**: While specific metrics are not detailed, their mission indicates a focus on measurable outcomes in mental health support and suicide prevention.
- **Volunteer Info**: Opportunities for volunteering are mentioned, particularly in relation to their fundraising events.

#### 6. Writing Guidelines
Based on existing content patterns, the following guidelines should be followed:
- **Clarity and Brevity**: Use clear and concise language to convey messages effectively.
- **Engaging Calls to Action**: Include strong, motivating calls to action that encourage participation and support.
- **Personalization**: Use personalized greetings in emails to create a connection with the audience (e.g., using first names).
- **Consistency in Tone**: Maintain a friendly yet professional tone throughout all communications, ensuring that the language is accessible and relatable to a broad audience.

This context profile provides a comprehensive understanding of Myles Ahead, which will aid in generating tailored and effective content for their communications and outreach efforts.

LXCL:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">Fitbit “’inspired 3” ($140 value)</li><li value="2" class="lxcl-listItem" dir="ltr">$100 gift card from The Running Room</li><li value="3" class="lxcl-listItem" dir="ltr">$100 gift card to Embodied Wellness (massage or chiropractor)</li><li value="4" class="lxcl-listItem" dir="ltr">Skincare gift basket ($1,000 value)</li><li value="5" class="lxcl-listItem" dir="ltr">5 virtual yoga classes from Heart Space Yoga &amp; Fitness ($125 value)</li></ul>

Wellness Package #1

LXCL:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">Adidas duffle bag filled with sporting accessories</li><li value="2" class="lxcl-listItem" dir="ltr">Therapy Lounge massage voucher ($125 value)</li><li value="3" class="lxcl-listItem" dir="ltr">1 month pass to Afterglow Yoga Studio ($175 value)</li><li value="4" class="lxcl-listItem" dir="ltr">Box of Jenevents wellness goodies ($130 value)</li></ul>

Wellness Package #2

LXCL:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">4 tickets to Soulpepper &amp;amp; Bad Hats Theatre’s musical of C.S.Lewis’ Narnia, on stage from 18 November to 28 December ($300 value)</li></ul>

Narnia Musical at Soulpepper Theatre

LXCL:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">$100 gift card for Eastside Social</li><li value="2" class="lxcl-listItem" dir="ltr">$100 gift card for Flying Squirrel Motorcycle Café</li><li value="3" class="lxcl-listItem" dir="ltr">$100 gift card for Dark City Coffee</li><li value="4" class="lxcl-listItem" dir="ltr">Gift bag from Neal Brothers &amp; Crank Coffee</li></ul>

Dinner and Coffee Package

LXCL:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">$500 voucher for WestJet</li></ul>

WestJet Voucher

LXCL:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">4 Tickets to Toronto Maple Leafs vs Colorado Avalanche. </li><li value="2" class="lxcl-listItem" dir="ltr">Sunday Jan 25, 2026 at 1:30pm. </li><li value="3" class="lxcl-listItem" dir="ltr">Section 117M, Row 25, Seats 1 &amp; 2, Row 26, Seats 1 &amp; 2</li><li value="4" class="lxcl-listItem" dir="ltr">Scotiabank Arena, Toronto, ON</li></ul>Thank you to Karen &amp; Michael Hunter for this donation on behalf of Nike Canada.

Toronto Maple Leafs Tickets

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, We hope this message finds you well. We wanted to take a moment to express our sincere gratitude for your participation in our recent silent auction. While we regret to inform you that you were not the winning bidder for the item(s) you selected, please know that your support and generosity have not gone unnoticed. Your contribution plays a vital role in helping us continue our mission and make a difference. You can always support our cause in other ways by donating, volunteering, or attending any of our upcoming fundraiser events. Thank you again for your participation, Warm regards, Leslie Kulpergerlkulperger@mylesahead.ca

Welcome to our Run Myles Ahead silent auction! 📣 Each item up for bid has been generously donated by our supporters, partners, and sponsors, with all proceeds directly benefiting our cause. By participating in our auction, Myles Ahead can continue its lifesaving work advancing child and youth mental health. Ultimately, Myles Ahead&#39;s purpose is to prevent child and youth suicide. To fulfil this purpose, our mission is to: - Bridge system-level gaps within mental health, education, and family and community systems.- Scale evidence-based practices to help ensure timely access to appropriate mental health support and services. Together, we are co-creating meaningful change for the betterment of All! Spread the word, rally your friends and family, and together, let&#39;s make this auction a success! 🚀 Thank you for your support, and happy bidding!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, We are thrilled to announce that you are the winning bidder for the item(s) you selected in our silent auction! Your generosity and support are greatly appreciated, and we couldn&#39;t be more delighted to have you as a winner. If you have any questions or need assistance, don&#39;t hesitate to contact us. Once again, thank you for your participation and for helping us make a difference at Myles Ahead! Warm regards, Leslie Kulpergerlkulperger@mylesahead.ca

Welcome to our Run Myles Ahead silent auction! 📣 Each item up for bid has been generously donated by our supporters, partners, and sponsors, with all proceeds directly benefiting our cause. By participating in our auction, Myles Ahead can continue its lifesaving work advancing child and youth mental health. Ultimately, Myles Ahead's purpose is to prevent child and youth suicide. To fulfil this purpose, our mission is to: - Bridge system-level gaps within mental health, education, and family and community systems.- Scale evidence-based practices to help ensure timely access to appropriate mental health support and services. Together, we are co-creating meaningful change for the betterment of All! Spread the word, rally your friends and family, and together, let's make this auction a success! 🚀 Thank you for your support, and happy bidding!

Wellness Package #1

CA$175

Wellness Package #2

CA$140

Narnia Musical at Soulpepper Theatre

CA$75

Dinner and Coffee Package

CA$75

WestJet Voucher

CA$150

Toronto Maple Leafs Tickets

CA$250