OTT.X

General admission

Join OTT.X President, Hollie Choi and nScreenMedia’s Founder & Chief Analyst, Colin Dixon for a discussion on the biggest challenges facing the OTT, CTV & streaming ecosystem at the next OTT.X Webinar on March 18th, 2025. The streaming industry is experiencing unprecedented transformation—from AI-driven monetization and operational strategies to fragmented advertising ecosystems and inconsistent metadata standards. While opportunities for growth abound, key challenges threaten to slow innovation and profitability. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1741657472/hjpt3riqghvylchoclgh.png" style="width:697px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> Key Areas of Discussion: • AI & Streaming: How artificial intelligence is transforming monetization, advertising, and operations—and how to implement it for maximum ROI while ensuring scalability and trust.• Advertising Challenges: Overcoming ad-fill inefficiencies, CPM volatility, and fragmented measurement to create a more standardized and scalable ad ecosystem.• EPG, Metadata & SCTE: Addressing the lack of standardization and outdated workflows that are slowing the transition from broadcast to digital. Learn more about these key challenges and their hindrances in the market and how OTT.X aims to spearhead an industry-wide collaborative effort to solve these issues allowing for healthy growth and competition within the industry.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thanks for your order.   <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1741657657/fh8jlycjiicxnsrzgyjd.png" style="width:621px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> On Tuesday March 18th  at 10AM Pacific, 1:00 PM Eastern this Webinar will be available on Zoom at this link: https://us06web.zoom.us/j/83683772792 If you have any questions or problems accessing this event, email <a href="mailto:jrodriguez@ottx.org" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit">jrodriguez@ottx.org</a> ⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-7daff2c1-c021-49d7-aa34-0d7c6fc3cdeb}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date Kind regards. Jose Rodriguezjrodriguez@ottx.org8184510998

Join OTT.X President, Hollie Choi and nScreenMedia’s Founder &amp; Chief Analyst, Colin Dixon for a discussion on the biggest challenges facing the OTT, CTV &amp; streaming ecosystem at the next OTT.X Webinar on March 18th, 2025. The streaming industry is experiencing unprecedented transformation—from AI-driven monetization and operational strategies to fragmented advertising ecosystems and inconsistent metadata standards. While opportunities for growth abound, key challenges threaten to slow innovation and profitability. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1741657472/hjpt3riqghvylchoclgh.png" style="width:697px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> Key Areas of Discussion: • AI &amp; Streaming: How artificial intelligence is transforming monetization, advertising, and operations—and how to implement it for maximum ROI while ensuring scalability and trust.• Advertising Challenges: Overcoming ad-fill inefficiencies, CPM volatility, and fragmented measurement to create a more standardized and scalable ad ecosystem.• EPG, Metadata &amp; SCTE: Addressing the lack of standardization and outdated workflows that are slowing the transition from broadcast to digital. Learn more about these key challenges and their hindrances in the market and how OTT.X aims to spearhead an industry-wide collaborative effort to solve these issues allowing for healthy growth and competition within the industry.

The Future of Streaming: Tackling AI, Advertising, and Outdated Workflows

General admission

Free