UMMA

### Context Profile for UMMA

1. **Organization Mission & Cause**:
   - **Mission**: UMMA (United Muslim Movement for America) aims to serve the community through various educational, spiritual, and social programs. Their mission is to empower individuals and families by providing resources and support that align with Islamic values, fostering a sense of belonging and community.
   - **Cause**: UMMA focuses on addressing the needs of the Muslim community in America, promoting education, spiritual growth, and social justice.

2. **Type of Activities**:
   - **Events**: Regular community gatherings, educational workshops (e.g., "Fiqh of Marriage" course), and monthly community Qiyam sessions featuring guest speakers.
   - **Fundraising Campaigns**: Initiatives to support community programs and events, including sponsorship opportunities for specific events.
   - **Community Programs**: UMMA Kids Program, which likely includes educational and recreational activities for children, fostering a supportive environment for youth.

3. **Tone of Voice**:
   - The tone of UMMA’s communications is friendly, welcoming, and community-oriented. They use a mix of formal and casual language, making their messaging accessible while maintaining respect for Islamic traditions. The use of Arabic greetings (e.g., "Salam") reflects their cultural roots and creates a personal connection with the audience.

4. **Emoji Usage**:
   - The website and communications do not prominently feature emojis. However, they maintain a visually appealing layout with images that complement their messages. The absence of emojis suggests a preference for a more professional and serious tone in their written communications.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website, but UMMA is positioned as a community-focused organization.
   - **Scale**: They have a total of 11 forms and have sent out 107 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics were not detailed, the organization emphasizes community involvement and participation in events, suggesting a focus on measurable community impact.
   - **Volunteer Info**: Information regarding volunteer opportunities was not explicitly stated on the website, but the nature of their activities suggests that volunteers play a crucial role in their operations.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and approachable tone that resonates with the community. Incorporate Islamic greetings and references to cultural practices where appropriate.
   - **Content Structure**: Keep content clear and concise, using headings and bullet points for easy readability. Visual elements (images) should complement the text.
   - **Call to Action**: Encourage community participation in events and programs, using direct language that invites engagement (e.g., "Join us for...").
   - **Personalization**: Use recipient names in communications to create a more personal connection, as seen in their email campaigns.

This context profile provides a comprehensive overview of UMMA, enabling AI assistants to generate tailored content that aligns with the organization’s mission, tone, and community engagement strategies.

Fall/Winter Collection in Black & Beige

LIMITED EDITION - Winter Collection in Brown & Beige

LIMITED EDITION - Winter Collection in Black & Red

LIMITED EDITION - Winter Collection in Brown & Red

Brown UMMA Hoodie

Brown UMMA Crewneck

Red UMMA Crewneck

Green UMMA Hoodie

Green UMMA Crewneck

Red UMMA Hoodie

UMMA Notebook & Pen

UMMA Tumbler

UMMA Water Bottle

UMMA Mug

UMMA Mug (cork-bottom)

<p fr-original-style="width:100%;margin:0px;box-sizing:inherit;line-height:1.5;color:rgb(0, 0, 0);" style="width:100%;margin:0px;box-sizing:inherit;line-height:1.5;color:rgb(0, 0, 0);">Pick up only at this Friday&#39;s Qiyam (6:30pm - 9:00pm). No refunds will be issued if items are not picked up.&nbsp;</p>

<p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);line-height:1.5;">Salam&nbsp;<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; -webkit-touch-callout: none; -webkit-user-select: none; box-sizing: inherit;">First name</span> ,</p><p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);line-height:1.5;">Thank you for purchasing from the UMMA Shop!</p><p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);line-height:1.5;"><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">If you did not make your purchase in person, pickup is available immediately following Wednesday Halaqa (8:30-9pm) or Thursday Essentials course (8-8:30pm).&nbsp;</strong>Please ensure you have your email confirmation at pickup.</p><p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);line-height:1.5;">Thank you,</p><p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);line-height:1.5;">The UMMA Team</p><div fr-original-style="box-sizing:border-box;scrollbar-width:none;z-index:2;display:flex;flex:1 0 0%;height:calc(-69px + 100dvh);padding-block:80px;padding-inline:16px 160px;align-items:flex-start;overflow:auto;color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;" style="box-sizing:border-box;scrollbar-width:none;z-index:2;display:flex;flex:1 0 0%;height:calc(-69px + 100dvh);padding-block:80px;padding-inline:16px 160px;align-items:flex-start;overflow:auto;color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.5;"><div fr-original-style="box-sizing:inherit;display:flex;flex-direction:column;width:742.754px;line-height:1.5;" style="box-sizing:inherit;display:flex;flex-direction:column;width:742.754px;line-height:1.5;"><div fr-original-style="box-sizing:inherit;display:flex;flex-direction:column;width:742.754px;gap:16px;line-height:1.5;" style="box-sizing:inherit;display:flex;flex-direction:column;width:742.754px;gap:16px;line-height:1.5;"><div fr-original-style="box-sizing:inherit;line-height:1.5;" style="box-sizing:inherit;line-height:1.5;"><div fr-original-style="box-sizing:inherit;line-height:1.5;" style="box-sizing:inherit;line-height:1.5;"><div fr-original-style="box-sizing:inherit;display:flex;flex-direction:column;gap:16px;pointer-events:auto;opacity:1;line-height:1.5;" style="box-sizing:inherit;display:flex;flex-direction:column;gap:16px;pointer-events:auto;opacity:1;line-height:1.5;"><div fr-original-style="box-sizing:inherit;border-radius:16px;border:1px solid transparent;transition:border-color 300ms ease-in;padding:16px;line-height:1.5;" style="box-sizing:inherit;border-radius:16px;border:1px solid transparent;transition:border-color 300ms ease-in;padding:16px;line-height:1.5;"><div fr-original-style="box-sizing:inherit;display:flex;flex-direction:row;align-items:flex-start;gap:20px;line-height:1.5;" style="box-sizing:inherit;display:flex;flex-direction:row;align-items:flex-start;gap:20px;line-height:1.5;"><div fr-original-style="box-sizing:inherit;flex-shrink:0;line-height:1.5;" style="box-sizing:inherit;flex-shrink:0;line-height:1.5;"><div fr-original-style="box-sizing:border-box;margin:0px;flex-direction:row;width:140px;line-height:1.5;" style="box-sizing:border-box;margin:0px;flex-direction:row;width:140px;line-height:1.5;"><div fr-original-style="box-sizing:border-box;display:flex;flex-flow:wrap;width:140px;line-height:1.5;" style="box-sizing:border-box;display:flex;flex-flow:wrap;width:140px;line-height:1.5;"><div fr-original-style="box-sizing:border-box;margin:0px;flex-direction:row;flex-basis:100%;-webkit-box-flex:0;flex-grow:0;max-width:100%;position:relative;overflow:hidden;width:140px;height:140px;line-height:1.5;" style="box-sizing:border-box;margin:0px;flex-direction:row;flex-basis:100%;-webkit-box-flex:0;flex-grow:0;max-width:100%;position:relative;overflow:hidden;width:140px;height:140px;line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></div></div></div></div></div></div></div></div></div></div></div></div><p fr-original-style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);line-height:1.5;" style="width:100%;margin:0px;box-sizing:inherit;color:rgb(15, 14, 91);line-height:1.5;"><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;"><br fr-original-style="" style="box-sizing: inherit;"></strong></p><p fr-original-style=""><br fr-original-style="" style="box-sizing: inherit;"></p>

<p style="width:100%;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">Pick up only at this Friday's Qiyam (6:30pm - 9:00pm). No refunds will be issued if items are not picked up. </p>

The UMMA Shop (Local Pickup Only)

The UMMA Shop (Local Pickup Only)

Fall/Winter Collection in Black & Beige

US$44.95

LIMITED EDITION - Winter Collection in Brown & Beige

US$44.95

LIMITED EDITION - Winter Collection in Black & Red

US$44.95

LIMITED EDITION - Winter Collection in Brown & Red

US$44.95

Brown UMMA Hoodie

US$39.95

Brown UMMA Crewneck

US$34.99

Red UMMA Crewneck

US$34.99

Green UMMA Hoodie

US$39.95

Green UMMA Crewneck

US$34.99

Red UMMA Hoodie

US$39.95

UMMA Notebook & Pen

US$10.99

UMMA Tumbler

US$14.95

UMMA Water Bottle

US$14.99

UMMA Mug

US$7.99

UMMA Mug (cork-bottom)

US$10.99

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