Starting in August 2022 our former,  Executive Director, Michael Hurry, will be cycling across Canada to raise money for our local Big Brothers Big Sisters Sarnia-Lambton mentoring programs. He will be starting his cycle in Victoria, BC and ending in Sarnia, ON for the 2022 trek. We invite all who would like to join Mike along the way to do so!  Thank you to our sponsors for helping with the event:<ul><li style="box-sizing:inherit">Robert E Dale Ltd</li><li style="box-sizing:inherit">North End Appliance</li><li style="box-sizing:inherit">CF Industries</li><li style="box-sizing:inherit">Rotary Club of Sarnia</li><li style="box-sizing:inherit">Sarnia After Hours Rotary</li><li style="box-sizing:inherit">H Moore & Sons</li><li style="box-sizing:inherit">Fenwick Motors</li><li style="box-sizing:inherit">Lambton Family Dental</li><li style="box-sizing:inherit">Assante</li><li style="box-sizing:inherit">Rotary Club of Sarnia-Bluewaterland</li><li style="box-sizing:inherit">The Bicycle Shop</li><li style="box-sizing:inherit">Nathan Homes</li><li style="box-sizing:inherit">Blake's Detailing</li><li style="box-sizing:inherit">Lambton Tree Services</li></ul>

Hello Prénom Nom, Thank you for your donation in support of Mike's bike ride across Canada in support of our youth mentoring programs here in Sarnia-Lambton! We could not do the work we do without the support of individuals like you! Be sure to follow us on Facebook (Big Brothers Big Sisters of Sarnia-Lambton) to check on Mike's progress this summer!! If you have any questions or would like more information on becoming a volunteer with us, please do not hesitate to reach out. Thank you, Kaylen Burgess  Executive DirectorBig Brothers Big Sisters of Sarnia-Lambton 10 Lorne Crescent | Sarnia | P: 519.336.0460 x 307 | F: 519.336.4932[www.bigbrothersbigsisters.ca/sarnia]www.bigbrothersbigsisters.ca/sarnia  Ignite Potential. Ignite Change. We're #BiggerTogether.      <div style="margin:0px;padding:0px;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;font-size:12pt;line-height:inherit;font-family:Calibri, Arial, Helvetica, sans-serif;vertical-align:baseline;color:rgb(0, 0, 0);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> </div><div style="margin:0px;padding:0px;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;font-size:12pt;line-height:inherit;font-family:Calibri, Arial, Helvetica, sans-serif;vertical-align:baseline;color:rgb(0, 0, 0);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1654093983/d3uobiy64aua12orpfd1.png" alt="https://sarnia.bigbrothersbigsisters.ca/" style="padding:0px;border:0px;font:inherit;color:inherit;max-width:100%;width:285px" /></div>

Hello First name,
 
 Thank you from the bottom of our hearts for registering to fundraise for our cause. Your efforts will make a significant impact, and we are excited to have you as part of our fundraising team. 👏
 
 💡 Here are some tips for sharing your campaign:
 <ol>
 <li>Personalize Your Story: Share why this cause is important to you. Personal stories resonate more with potential donors.</li>
 <li>Use Social Media: Post about your campaign on Facebook, Instagram, X, and LinkedIn. Include the campaign link and a compelling image or video.</li>
 <li>Email Your Network: Send a personal email to friends, family, and colleagues explaining why you are fundraising and how they can help.</li>
 <li>Regular Updates: Keep your supporters informed with updates on your progress and any milestones you reach. This keeps them engaged and more likely to share your campaign.</li>
 </ol>
 Kaylen Burgess kaylen.burgess@bigbrothersbigsisters.ca 5193360460

Starting in August 2022 our former,  Executive Director, Michael Hurry, will be cycling across Canada to raise money for our local Big Brothers Big Sisters Sarnia-Lambton mentoring programs. He will be starting his cycle in Victoria, BC and ending in Sarnia, ON for the 2022 trek. We invite all who would like to join Mike along the way to do so!  Thank you to our sponsors for helping with the event:<ul><li>Robert E Dale Ltd</li><li>North End Appliance</li><li>CF Industries</li><li>Rotary Club of Sarnia</li><li>Sarnia After Hours Rotary</li><li>H Moore &amp; Sons</li><li>Fenwick Motors</li><li>Lambton Family Dental</li><li>Assante</li><li>Rotary Club of Sarnia-Bluewaterland</li><li>The Bicycle Shop</li><li>Nathan Homes</li><li>Blake's Detailing</li><li>Lambton Tree Services</li></ul>

Rotary Ride for Kids 2025 –In support of Big Brothers Big Sisters of Sarnia-Lambton

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Big Brothers Big Sisters of Sarnia-Lambton

### Context Profile for Big Brothers Big Sisters of Sarnia-Lambton

#### 1. Organization Mission & Cause
Big Brothers Big Sisters of Sarnia-Lambton is dedicated to fostering positive relationships between adult mentors (Bigs) and children (Littles) in the community. Their mission is to ignite the potential of youth through one-to-one mentoring relationships, helping them achieve their full potential both personally and academically. The organization emphasizes the importance of mentorship in building confidence and self-esteem in children, ultimately aiming to create a brighter future for the youth in Sarnia-Lambton.

#### 2. Type of Activities
- **Mentoring Programs**: The core activity involves matching adult volunteers with children in need of guidance and support.
- **Community Events**: The organization hosts various community events, including the annual Fall Show & Sale, which serves as a fundraising opportunity and a platform for local vendors.
- **Fundraising Campaigns**: Regular fundraising initiatives are conducted to support their mentoring programs, including events like the Slow Roll and vendor fees for community shows.
- **Awareness Campaigns**: They run campaigns to raise awareness about the importance of mentorship and the impact it has on youth.

#### 3. Tone of Voice
The tone of voice used by Big Brothers Big Sisters of Sarnia-Lambton is friendly, supportive, and community-oriented. The language is accessible and encourages engagement, often using an inspiring tone to motivate potential volunteers and donors. Communications are straightforward, with a focus on clarity and warmth, making it easy for readers to connect with the organization’s mission.

#### 4. Emoji Usage
The organization does incorporate emojis in their communications, albeit sparingly. For example, they use the location pin emoji (📍) in email campaigns to highlight event locations. This adds a friendly touch to their messages without overwhelming the content.

#### 5. Key Facts
- **Founding Info**: The organization is part of the larger Big Brothers Big Sisters network, which has been operating for decades across Canada.
- **Scale**: They have a local focus in Sarnia-Lambton, with various community programs and events.
- **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes the positive outcomes of mentoring relationships, such as improved academic performance and increased self-esteem among youth.
- **Volunteer Info**: They actively seek volunteers to serve as mentors, with a structured application and training process to ensure effective matches.

#### 6. Writing Guidelines
- **Clarity and Simplicity**: Use clear and straightforward language that is easy to understand.
- **Engaging and Inviting**: Write in a friendly and inviting tone that encourages community involvement.
- **Inspiring Language**: Incorporate motivational phrases that highlight the impact of mentorship and the importance of community support.
- **Use of Emojis**: Include emojis where appropriate to add a friendly touch, but keep their use minimal to maintain professionalism.
- **Call to Action**: Always include a clear call to action in communications, whether it’s to volunteer, donate, or participate in events.

This context profile serves as a comprehensive guide for creating personalized and effective content for Big Brothers Big Sisters of Sarnia-Lambton, ensuring alignment with their mission and communication style.

Big Brothers Big Sisters of Sarnia-Lambton

Rotary Ride for Kids 2025 –In support of Big Brothers Big Sisters of Sarnia-Lambton

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