Hello First name, Thank you from the bottom of our hearts for supporting our cause. This donation greatly helps our mission. If you would like to contribute further to our cause, contact us to become a volunteer, or spread the word about our mission! Alex Hladun alex@mycitycare.ca

Parallel Springs Housing Project

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MyCityCare

### Context Profile for MyCityCare

1. **Organization Mission & Cause**:
   - **Mission**: MyCityCare is dedicated to supporting vulnerable families in Southern Alberta through various community-focused programs. Their mission emphasizes building stability, dignity, and connection within the community.
   - **Cause**: The organization aims to address the needs of families facing adversity by providing essential services, such as housing support, food programs, and community events that foster joy and connection.

2. **Type of Activities**:
   - **Events**: 
     - **Cinderella Ball**: An annual fundraising gala that raises significant funds for MyCityCare's programs. The inaugural event raised over $120,000, with a goal of $300,000 for the upcoming event.
     - **Community Programs**: 
       - **Healthy Heroes**: A school lunch program ensuring children receive nourishing meals.
       - **The Cinderella Project**: A program designed to support families with practical needs.
       - **Night to Shine** and **Stuff the Bus**: Initiatives aimed at providing joy and essential supplies to families.
       - **Shop of Wonders**: A program that meets practical needs for families in distress.

3. **Tone of Voice**:
   - The tone of MyCityCare's communications is **friendly**, **inspiring**, and **professional**. The language used is warm and welcoming, aiming to engage the community and potential donors by highlighting the impact of their contributions. The use of phrases like "daring to dream bigger" and "elevate the mission" conveys a sense of urgency and hope.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The tone remains professional and sincere, focusing on clear and impactful messaging rather than casual or playful elements.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not found on the website.
   - **Scale**: MyCityCare operates multiple programs and events, with significant community engagement.
   - **Impact Metrics**: The Cinderella Ball raised over $120,000 in its first year, with a goal of $300,000 for the next event.
   - **Volunteer Info**: Information on volunteering opportunities is not explicitly mentioned on the website but may be inferred through community engagement initiatives.

6. **Writing Guidelines**:
   - **Style**: Maintain a friendly and professional tone. Use clear, concise language that emphasizes community impact and the importance of support.
   - **Structure**: Use bullet points for clarity when listing programs or events. Include personal touches in communications, such as addressing recipients by name.
   - **Call to Action**: Encourage engagement through direct appeals for support, emphasizing the tangible benefits of contributions.

This context profile will assist AI assistants in generating tailored content that resonates with MyCityCare's mission, engages its audience effectively, and maintains the organization's established tone and style.

MyCityCare

Parallel Springs Housing Project

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