<span style="color:rgb(40, 40, 40);font-family:"Maison Neue Book", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:center;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(251, 251, 250);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">A retrospective book of NOOKA's design history <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1671646595/esaakeuufnqv85r9rx4q.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /><h1> <a href="https://nooka.com/" target="_blank">NOOKA</a> was conceptualized in the late 1990s in the beginning of the dot com evolution which saw a revolution in how "products" are viewed and sold. The original concept of "bring the revolution of interface design to physical objects" evolved into <span style="margin:0px;padding:0px;border:0px;font-style:italic;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;font-size:28px;vertical-align:baseline;box-sizing:inherit">"the future should not look like the past" and <span style="margin:0px;padding:0px;border:0px;font-style:italic;font-variant:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-family:inherit;font-size:28px;vertical-align:baseline;box-sizing:inherit">"mindstyle"＿＿＿ </h1><p style="margin:0px 0px 3rem;padding:0px;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;line-height:3rem;font-family:"Maison Neue Book", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:16px;vertical-align:baseline;box-sizing:inherit;color:rgb(40, 40, 40);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">NOOKA is best known for their innovative timepieces that employed passive intelligence to express the ethos of NOOKA—'universal communication', which guided the creation of products with enhanced functionality and a futuristic philosophy.<p style="margin:0px 0px 3rem;padding:0px;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;line-height:3rem;font-family:"Maison Neue Book", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:16px;vertical-align:baseline;box-sizing:inherit;color:rgb(40, 40, 40);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">The initial timepiece collection was produced under license by Seiko of Japan. Production under the brand name NOOKA inc. began in 2004 when it was launched at the MoMA design stores in NYC and Tokyo. The brand quickly expanded their range of other physical expressions of the NOOKAFESTO creating a MINDSTYLE™ brand with the addition of innovative accessories—a revolutionary belt called the STRIP, sunglasses embraced by celebrities including the late great PRINCE, and a fragrance.<p style="margin:0px 0px 3rem;padding:0px;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;line-height:3rem;font-family:"Maison Neue Book", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:16px;vertical-align:baseline;box-sizing:inherit;color:rgb(40, 40, 40);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><span style="margin:0px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:700;font-stretch:inherit;line-height:inherit;font-family:inherit;font-size:16px;vertical-align:baseline;box-sizing:inherit">NOOKAのコンセプトが作られたのは、1990年代後半。「モノ」の見方や売り方に革命が起きた、インターネットの普及スピードが急速に早まった頃のこと。「インターフェースデザインの革命を物理的に、モノに持ち込む」という当初のコンセプトは、「未来は過去に似ていてはいけない」「mindstyle」へと進化していきました。<p style="margin:0px 0px 3rem;padding:0px;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;line-height:3rem;font-family:"Maison Neue Book", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:16px;vertical-align:baseline;box-sizing:inherit;color:rgb(40, 40, 40);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><span style="margin:0px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:700;font-stretch:inherit;line-height:inherit;font-family:inherit;font-size:16px;vertical-align:baseline;box-sizing:inherit">NOOKAは、パッシブインテリジェンス(*1)を搭載した革新的な時計で知られ、NOOKAの理念である「普遍的なコミュニケーション(*2)」を表現し、機能性を高め、未来的な哲学を持った製品づくりの指針となっています。<p style="margin:0px 0px 3rem;padding:0px;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;line-height:3rem;font-family:"Maison Neue Book", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:16px;vertical-align:baseline;box-sizing:inherit;color:rgb(40, 40, 40);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><span style="margin:0px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:700;font-stretch:inherit;line-height:inherit;font-family:inherit;font-size:16px;vertical-align:baseline;box-sizing:inherit">当初は日本のセイコーがライセンス生産していました。2004年にNOOKA inc.のブランド名で生産を開始し、ニューヨークと東京のMoMAデザインストアで発表しました。その後、画期的なベルト「ストリップ」、故プリンセスも愛用するサングラス、フレグランスなど、NOOKAFESTO(*3)を体現するアクセサリーを展開し、Mindstyle™ブランドとして展開しました。<p style="margin:0px 0px 3rem;padding:0px;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;line-height:3rem;font-family:"Maison Neue Book", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:16px;vertical-align:baseline;box-sizing:inherit;color:rgb(40, 40, 40);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><span style="margin:0px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:700;font-stretch:inherit;line-height:inherit;font-family:inherit;font-size:16px;vertical-align:baseline;box-sizing:inherit">*1：インターフェースデザインにおけるパッシブインテリジェンスとは、ユーザーが何もしなくても情報が伝達されること。直感的なデザインの原則と関連する<p style="margin:0px 0px 3rem;padding:0px;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;line-height:3rem;font-family:"Maison Neue Book", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:16px;vertical-align:baseline;box-sizing:inherit;color:rgb(40, 40, 40);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><span style="margin:0px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:700;font-stretch:inherit;line-height:inherit;font-family:inherit;font-size:16px;vertical-align:baseline;box-sizing:inherit">*2：全世界の人々とのコミュニケーションを言語の壁を越えて実現させること<p style="margin:0px 0px 3rem;padding:0px;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;line-height:3rem;font-family:"Maison Neue Book", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size:16px;vertical-align:baseline;box-sizing:inherit;color:rgb(40, 40, 40);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><span style="margin:0px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:700;font-stretch:inherit;line-height:inherit;font-family:inherit;font-size:16px;vertical-align:baseline;box-sizing:inherit">*3：NOOKA + マニフェストの造語で、NOOKAが発信するライフスタイル提案のこと

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, We thank you from the bottom of our heart. This donation greatly helps our mission. We will now be able to: - Support ... families - Power medical research by ... - Change the world If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Tracy Ashworth deregosekulab@outlook.com +15144196969

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A retrospective book of NOOKA's design history <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1671646595/esaakeuufnqv85r9rx4q.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> <a href="https://nooka.com/" target="_blank">NOOKA</a> was conceptualized in the late 1990s in the beginning of the dot com evolution which saw a revolution in how "products" are viewed and sold. The original concept of "bring the revolution of interface design to physical objects" evolved into "the future should not look like the past" and "mindstyle"＿＿＿ <p style="margin:0px 0px 3rem;padding:0px;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;line-height:3rem">NOOKA is best known for their innovative timepieces that employed passive intelligence to express the ethos of NOOKA—'universal communication', which guided the creation of products with enhanced functionality and a futuristic philosophy.<p style="margin:0px 0px 3rem;padding:0px;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;line-height:3rem">The initial timepiece collection was produced under license by Seiko of Japan. Production under the brand name NOOKA inc. began in 2004 when it was launched at the MoMA design stores in NYC and Tokyo. The brand quickly expanded their range of other physical expressions of the NOOKAFESTO creating a MINDSTYLE™ brand with the addition of innovative accessories—a revolutionary belt called the STRIP, sunglasses embraced by celebrities including the late great PRINCE, and a fragrance.<p style="margin:0px 0px 3rem;padding:0px;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;line-height:3rem">NOOKAのコンセプトが作られたのは、1990年代後半。「モノ」の見方や売り方に革命が起きた、インターネットの普及スピードが急速に早まった頃のこと。「インターフェースデザインの革命を物理的に、モノに持ち込む」という当初のコンセプトは、「未来は過去に似ていてはいけない」「mindstyle」へと進化していきました。<p style="margin:0px 0px 3rem;padding:0px;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;line-height:3rem">NOOKAは、パッシブインテリジェンス(*1)を搭載した革新的な時計で知られ、NOOKAの理念である「普遍的なコミュニケーション(*2)」を表現し、機能性を高め、未来的な哲学を持った製品づくりの指針となっています。<p style="margin:0px 0px 3rem;padding:0px;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;line-height:3rem">当初は日本のセイコーがライセンス生産していました。2004年にNOOKA inc.のブランド名で生産を開始し、ニューヨークと東京のMoMAデザインストアで発表しました。その後、画期的なベルト「ストリップ」、故プリンセスも愛用するサングラス、フレグランスなど、NOOKAFESTO(*3)を体現するアクセサリーを展開し、Mindstyle™ブランドとして展開しました。<p style="margin:0px 0px 3rem;padding:0px;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;line-height:3rem">*1：インターフェースデザインにおけるパッシブインテリジェンスとは、ユーザーが何もしなくても情報が伝達されること。直感的なデザインの原則と関連する<p style="margin:0px 0px 3rem;padding:0px;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;line-height:3rem">*2：全世界の人々とのコミュニケーションを言語の壁を越えて実現させること<p style="margin:0px 0px 3rem;padding:0px;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;line-height:3rem">*3：NOOKA + マニフェストの造語で、NOOKAが発信するライフスタイル提案のこと

Tracy Ashworth

DESIGNING TIME—NOOKA BOOK

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