<p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(0, 0, 0)">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name</span> <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name</span>,</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="color:rgb(0, 0, 0)">Thank You  </p><p style="color:rgb(0, 0, 0)">  </p><p style="color:rgb(0, 0, 0)">Your generosity helps us make a positive impact on the lives of those facing death and their pets.  We share a common bond in the belief every individual and their pets deserve love and care during this challenging journey. With your donation, we can provide care, and emotional support to as many people and their beloved pets as possible. </p><p style="color:rgb(0, 0, 0)"><br /></p><p style="color:rgb(0, 0, 0)"><a href="https://www.homehospiceassociation.com/thebelloproject" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit" target="_blank"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1689426173/ywzdwrdqsu8n339omvk5.jpg" style="width:121px;display:inline-block;vertical-align:bottom;margin-right:5px;margin-left:5px;text-align:center;max-width:calc(100% - 10px);position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />The Bello Project Team</a></p><p style="color:rgb(0, 0, 0)">                                   info@homehospiceassociation.com</p>

<div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit"><span><span>Join Our Journey: Help Us Keep Pets and their Person Together</span></span><span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit"><span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit"><span><span>The Bello Project’s mission is to bring comfort, support, and compassion to those facing the end of life, alongside their furry companions. The Bello Project eases the worry of “what may happen?” for a pet owner with a terminal illness, and “what just happened?” for the pet when their owner dies. Your donation will make a real difference in the lives of those who need us, allowing us to provide in-home pet care assistance for pets whose owners are facing death, so that they can remain together sharing companionship and love. Together, we can bring comfort and solace during this difficult time of transition.</span></span><span> </span></p><div><div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><br /></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span><strong>One Time Donation:</strong></span><strong> </strong></span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span> </span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span><strong>$100.00</strong> helps recruit and engage Registered Veterinary Technicians to act as volunteer mentors for Bello Project volunteers and trained caregivers in your community.</span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span> </span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span><strong>$200.00</strong> supports the rehoming process for one individual’s pet when the time comes and if there isn't a family member able to take ownership of the pet, giving them peace of mind that their beloved pet is in the best possible hands</span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span> </span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span><strong>$250.00</strong> helps to reduce the costs of Program staff by growing our Pioneering Internship Program, which offers real-life experience for students taking social justice post-secondary education (social work, social service work, or bachelor’s degrees in psychology)</span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span> </span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span><strong>$400.00</strong> covers the cost to set up one new PAWcasso’s Studio booth at a pet / family festival or event, helping to raise funds and awareness</span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span> </span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span><strong>Monthly Donation:</strong></span></span><span><span> </span><span> </span></span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span> </span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span><strong>$5.00 </strong>helps offset the cost of the technology requirements to provide opportunities for the conversation about dying, death and grief when it comes to our beloved pets</span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span> </span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span><strong>$19.00</strong> helps support every aspect of this program for those in your community, and to ensure no pet and owner is prematurely separated because of the stress and anxiety that comes with a terminal diagnosis</span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span> </span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span><strong>$25.00</strong> helps to maintain the leading-edge training program and online learning platforms necessary to ensure qualified volunteer Bello Project caregivers are mobilized in your community </span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span> </span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span><strong>$52.00 </strong>provides an in-home supply kit to a Bello Project trained Compassionate Caregiver for one pet for one year, ensuring the pet’s basic care needs are met</span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span> </span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span><strong>Annual Donation:</strong></span><strong><span> </span></strong></span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span> </span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span><strong>$700.00 </strong>sets up and runs one in-person training event for 10 </span></span><span><span>Bello Project volunteers in your community</span></span><span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span> </span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span><strong>$1000.00</strong> delivers supplies to Bello Project volunteers to create canvases for PAWcasso’s Studio events</span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span> </span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span><strong>$1500.00 </strong>helps to offset travel costs for program team site visits and key stakeholder meetings in order to establish the Bello Project program in a new community, or with a new charity partner</span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span> </span> </span></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span><strong>$1750.00 </strong>supports the veterinarian care and grooming needs that may be required when a houseless or vulnerably housed individual is reaching end of life and needs to re-home their beloved pet </span> </span></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><br /></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><a href="http://www.moonlitmemorywalk.org" target="_blank"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1689426293/bhivlh3avfxchpdmaoty.png" style="width:73px;display:inline-block;vertical-align:bottom;margin-right:5px;margin-left:5px;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /><span>Join other Bello Project supporters at the Moonlit Memory Walk.</span></a></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><br /></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><a href="https://www.homehospiceassociation.com/thebelloproject" target="_blank"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1689426348/dhppibcamjj5oj4s1sl4.jpg" style="width:76px;display:inline-block;vertical-align:bottom;margin-right:5px;margin-left:5px;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Return to the Bello Project Program Page</a></span></p></div></div></div></div>

Join Our Journey: Help Us Keep Pets and their Person Together

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Home Hospice Association

### Context Profile for Home Hospice Association

1. **Organization Mission & Cause:**
   - The Home Hospice Association (HHA) is dedicated to ensuring compassionate end-of-life care for anyone, of any age, at any time, under any roof. Their mission focuses on providing support not only to the dying but also to their loved ones and even pets, emphasizing the importance of dignity and comfort during the final stages of life.

2. **Type of Activities:**
   - **Events:** The HHA organizes events like the "Moonlit Memory Walk," which encourages participants to honor the lives of loved ones while raising funds for hospice care.
   - **Fundraising Campaigns:** They actively engage in fundraising efforts, such as the Moonlit Memory Walk, with a goal of raising $100,000 to support their mission.
   - **Community Programs:** The organization provides resources and support for families dealing with end-of-life care, including personalized fundraising pages to commemorate loved ones.

3. **Tone of Voice:**
   - The tone of the HHA's communications is **inspiring, compassionate, and supportive**. They use language that is both warm and professional, aiming to connect emotionally with their audience while conveying the seriousness of their mission.

4. **Emoji Usage:**
   - The organization does not appear to use emojis in their communications. Their content maintains a formal and respectful tone, which is appropriate given the sensitive nature of their work.

5. **Key Facts:**
   - **Founding Info:** Specific founding information is not detailed on the website, but the organization is recognized as a Canadian charity.
   - **Scale:** The organization has a total of 220 forms and has conducted 112 email campaigns, indicating a robust engagement strategy.
   - **Impact Metrics:** The HHA aims to raise $100,000 through their fundraising efforts to support end-of-life care.
   - **Volunteer Info:** While specific volunteer information is not provided, the organization encourages community involvement through events and fundraising.

6. **Writing Guidelines:**
   - **Style:** Use a compassionate and supportive tone that resonates with individuals facing end-of-life situations.
   - **Language:** Prioritize clarity and emotional connection; avoid overly technical jargon. Use personal stories and testimonials where possible to illustrate impact.
   - **Structure:** Organize content with clear headings and bullet points for easy readability. Highlight calls to action prominently, encouraging participation in events and fundraising.
   - **Engagement:** Foster a sense of community and shared experience, inviting individuals to share their stories and memories.

This context profile serves as a guide for creating personalized and impactful content for the Home Hospice Association, ensuring that communications align with their mission and resonate with their audience.

Home Hospice Association

Join Our Journey: Help Us Keep Pets and their Person Together

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