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We know that all young people have potential - but some kids have better access to the supports they need to fulfill that potential. There are thousands of kids, right here in Saint John, Kings and Charlotte Counties, who don't have those supports and face significant adversity to being able to reach their potential - so that's where Big Brothers Big Sisters plays a role. Families reach out to us, because they recognize their children need more positive adults in their lives. We work with families and community partners to help build a supportive network around the child and the family, which helps to mitigate the adversities they face. Our team fosters developmental relationships between youth and their mentors based on collaboration, support and connection which help broaden horizons and inspire personal growth. When kids feel valued, heard and encouraged, it makes a world of difference. With your support, Big Brothers Big Sisters can match more kids with mentors so they have improved self-worth, do better in school, have better relationships with others and are more likely to fulfill their potential. Young people are counting on YOU!

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom <span contenteditable="false" data-custom-variable="{{lastname}}" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom, <div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0);width:100%;box-sizing:inherit"><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;background-color:transparent;color:windowtext;text-align:left;text-indent:0px;box-sizing:inherit">Thank you so much for your support. Your transaction has been processed and your receipt will be emailed.</div><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0);width:100%;box-sizing:inherit"><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;background-color:transparent;color:windowtext;text-align:left;text-indent:0px;box-sizing:inherit"> </div><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0);width:100%;box-sizing:inherit"><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;background-color:transparent;color:windowtext;text-align:left;text-indent:0px;box-sizing:inherit">Big Brothers Big Sisters connects youth with carefully selected mentors and supports the resulting friendships to ensure optimum outcomes, like resilience, improved school achievement, confidence and the strength to make positive life choices. Something as simple as a consistent, positive relationship with someone who believes in you promotes healthy development, creating a foundation for school achievement, economic productivity, and responsible citizenship. An investment in our mentoring programs benefits all of us, socially and economically. </div><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0);width:100%;box-sizing:inherit"><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;background-color:transparent;color:windowtext;text-align:left;text-indent:0px;box-sizing:inherit"> </div><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0);width:100%;box-sizing:inherit"><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;background-color:transparent;color:windowtext;text-align:left;text-indent:0px;box-sizing:inherit">Without the contributions of community supporters like YOU we would be unable to provide the necessary support and encouragement for nearly 400 young people who deserve to fulfill their potential in Saint John, Sussex and Charlotte County. With the guidance and support of a mentor, adversities such as mental health issues, family violence, identity issues or poor living conditions can be reduced or even avoided, and these young people can gain the confidence to achieve more – higher incomes, happier lives, and more contributions to their communities. </div><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0);width:100%;box-sizing:inherit"><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;background-color:transparent;color:windowtext;text-align:left;text-indent:0px;box-sizing:inherit"> </div><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0);width:100%;box-sizing:inherit"><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;background-color:transparent;color:windowtext;text-align:left;text-indent:0px;box-sizing:inherit">Thank you for choosing to donate to Big Brothers Big Sisters! </div>

We know that all young people have potential - but some kids have better access to the supports they need to fulfill that potential. There are thousands of kids, right here in Saint John, Kings and Charlotte Counties, who don't have those supports and face significant adversity to being able to reach their potential - so that's where Big Brothers Big Sisters plays a role. Families reach out to us, because they recognize their children need more positive adults in their lives. We work with families and community partners to help build a supportive network around the child and the family, which helps to mitigate the adversities they face. Our team fosters developmental relationships between youth and their mentors based on collaboration, support and connection which help broaden horizons and inspire personal growth. When kids feel valued, heard and encouraged, it makes a world of difference. With your support, Big Brothers Big Sisters can match more kids with mentors so they have improved self-worth, do better in school, have better relationships with others and are more likely to fulfill their potential. Young people are counting on YOU!

Make a donation in support of Big Brothers Big Sisters

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Big Brothers Big Sisters of Saint John (serving Saint John, Kings & Charlotte)

### Context Profile for Big Brothers Big Sisters of Saint John

#### 1. Organization Mission & Cause
**Mission:** Big Brothers Big Sisters of Saint John is dedicated to providing mentorship opportunities that foster positive relationships between adult volunteers (Bigs) and local youth (Littles). Their mission is to ignite the potential of young people through supportive, one-on-one mentoring relationships, thereby enhancing their educational and personal development.

**Cause:** The organization focuses on education and personal development, aiming to empower youth in the Saint John, Kings, and Charlotte regions through mentorship.

#### 2. Type of Activities
- **Events:** 
  - **BIG Book Sale:** An annual event celebrating the love of reading, featuring over 50,000 gently used books. This event serves as a major fundraising initiative, with activities including a Friends & Family reading lounge, children's activities, and clearance deals.
  
- **Fundraising Campaigns:** 
  - The organization actively seeks sponsorships for events like the BIG Book Sale, offering various recognition opportunities for sponsors.
  
- **Community Programs:** 
  - Mentoring programs that connect youth with adult volunteers to provide guidance, support, and encouragement.

#### 3. Tone of Voice
- **Tone:** The tone of the website and communications is friendly, inspiring, and community-oriented. It uses inclusive language that invites participation and emphasizes the positive impact of mentoring. The use of exclamation marks and engaging phrases (e.g., "Help us turn the page on history!") contributes to an upbeat and motivating tone.

#### 4. Emoji Usage
- **Usage:** The organization incorporates emojis in their communications, particularly in event promotions (e.g., 🎉 for celebrations). This adds a friendly and approachable touch to their messaging, making it more relatable and engaging for the audience.

#### 5. Key Facts
- **Founding Info:** Specific founding details are not provided on the website, but the organization has been active for at least 20 years, as indicated by the 20th Annual BIG Book Sale.
- **Scale:** The organization serves the communities of Saint John, Kings, and Charlotte.
- **Impact Metrics:** The BIG Book Sale aims to sell over 50,000 books, with all proceeds supporting mentoring programs.
- **Volunteer Info:** The organization relies on volunteers for mentorship roles, emphasizing the importance of community involvement in their mission.

#### 6. Writing Guidelines
- **Style:** 
  - Use a friendly and inviting tone that encourages community engagement.
  - Incorporate calls to action that motivate readers to participate or contribute (e.g., "Join us!" or "Help us make a difference!").
  - Utilize emojis sparingly to enhance the message without overwhelming the text.
  - Maintain clarity and conciseness, ensuring that key information is easily accessible.
  
- **Content Structure:** 
  - Begin with an engaging introduction that highlights the purpose of the communication.
  - Clearly outline the benefits of participation or support.
  - Conclude with a strong call to action, encouraging readers to get involved or learn more.

This context profile provides a comprehensive overview of Big Brothers Big Sisters of Saint John, enabling AI assistants to generate tailored content that aligns with the organization's mission, activities, and communication style.

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Big Brothers Big Sisters of Saint John (serving Saint John, Kings & Charlotte)

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