To pay by check, send to:

Big Brothers Big Sisters
Box 10, 430 Topsail Road
St. John's, NL A1E 4N1

Give a “Little” joy this holiday season by supporting our holiday gift campaign. Right now we support more than 220 Littles and their families in 1:1 mentoring relationships. We’re inviting you to give of the gift of joy, helping BBBS families shop for groceries, clothing, and other gifts to make the holiday season a happy one filled with excitement, special memories and laughter. Your monetary donation will allow the BBBS Elves to purchase gift cards for families in our programs – plus have the added benefit of supporting the gift of mentoring for the coming year. You may also consider purchasing gift cards and dropping them to our office by December 19th. (Suggested stores listed below)* As you consider your holiday giving at work or home, “give where you live” and impact the lives of our “Littles”, the children and youth we serve right here in metro St. John’s.  *Walmart, Sobeys, Dominion, Dollarama, Toys R Us, Avalon Mall, Village Shopping Centre, Pipers #givealittlejoy #smallactbigimpact #biggertogether

Dear <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">NomThank you for supporting "Give a Little Joy". Your generosity is truly inspiring! Because of your support for the Give a Little Joy campaign, children and youth in our community will experience the happiness and encouragement they deserve this holiday season.We are deeply grateful for your kindness and commitment to making a difference. Together, we’re creating brighter futures—one child at a time. If you or someone you know may be interested in volunteering in 2025, we invite you to check out our program options at <a style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit">www.helpingkids.ca</a> or follow us on social media @BBBSEasternNL.Wishing you a joyful and meaningful holiday season!With heartfelt thanks, From all of our at BBBS, Thank You again for your kindness.

Thank you for fundraising with us this year again! Here is more information.

Give a “Little” joy this holiday season by supporting our holiday gift campaign. Right now we support more than 220 Littles and their families in 1:1 mentoring relationships. We’re inviting you to give of the gift of joy, helping BBBS families shop for groceries, clothing, and other gifts to make the holiday season a happy one filled with excitement, special memories and laughter. Your monetary donation will allow the BBBS Elves to purchase gift cards for families in our programs – plus have the added benefit of supporting the gift of mentoring for the coming year. You may also consider purchasing gift cards and dropping them to our office by December 19th. (Suggested stores listed below)* As you consider your holiday giving at work or home, “give where you live” and impact the lives of our “Littles”, the children and youth we serve right here in metro St. John’s.  *Walmart, Sobeys, Dominion, Dollarama, Toys R Us, Avalon Mall, Village Shopping Centre, Pipers #givealittlejoy #smallactbigimpact #biggertogether

Give a 'Little' Joy!

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Big Brothers Big Sisters of Eastern Newfoundland

### Context Profile for Big Brothers Big Sisters of Eastern Newfoundland

#### 1. Organization Mission & Cause
Big Brothers Big Sisters of Eastern Newfoundland is dedicated to empowering youth through mentorship. Their mission is to provide supportive relationships that help young people overcome adversities and achieve their potential. They focus particularly on girls and gender-diverse youth, offering programs that promote healthy lifestyles, self-esteem, and resilience. The organization believes that with the right tools and support, young people can thrive despite challenges.

#### 2. Type of Activities
- **Mentoring Programs:** The primary program is "Go Girls! Healthy Bodies, Healthy Minds," which focuses on physical activity, balanced eating, and positive self-image for girls aged 10-12.
- **Fundraising Events:** Notable events include the "Go Girls Golf Tournament," which raises funds for their mentoring programs.
- **Community Engagement:** The organization conducts mentoring sessions in local schools and community centers, engaging volunteers and community members in their mission.

#### 3. Tone of Voice
The tone of voice used by Big Brothers Big Sisters of Eastern Newfoundland is:
- **Friendly and Inviting:** The language is warm and welcoming, aiming to create a sense of community.
- **Inspirational:** They emphasize empowerment and the potential of youth, using motivational language to encourage support.
- **Informative:** Communications provide clear information about programs and events, focusing on the impact of mentorship.

#### 4. Emoji Usage
The organization does not prominently use emojis in their communications. Their content is primarily text-based, focusing on clarity and professionalism without the casualness that emojis might convey.

#### 5. Key Facts
- **Founding Info:** Specific founding details are not provided on the website, but the organization is celebrating its 50th anniversary in 2025.
- **Scale:** The organization has a total of 355 forms and has conducted 5 email campaigns.
- **Impact Metrics:** 
  - 74% of BBBS youth face 4 or more adversities.
  - 45% have experienced 6 or more adversities.
  - Over 1,700 young people have participated in the "Go Girls!" program.
- **Volunteer Info:** Volunteers play a crucial role in mentoring and community engagement, although specific volunteer metrics are not detailed on the website.

#### 6. Writing Guidelines
- **Clarity and Brevity:** Use straightforward language that is easy to understand.
- **Empowerment Focus:** Highlight the positive impact of mentorship and the potential of youth.
- **Call to Action:** Encourage readers to participate in events or support the organization, using phrases that inspire action (e.g., "Join us in creating a community...").
- **Consistent Branding:** Maintain a friendly and supportive tone throughout all communications to align with the organization's mission.

This context profile serves as a foundation for generating personalized and impactful content for Big Brothers Big Sisters of Eastern Newfoundland, ensuring alignment with their mission and values.

Big Brothers Big Sisters of Eastern Newfoundland

Give a 'Little' Joy!

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