Thank you! Many young people struggle with societal barriers and face adversities such as mental health issues, family violence, identity issues or poor living conditions. Your donation will lead to healthy, thriving youth who can achieve more. “My match is a lovely young man who has experienced many academic challenges at school. Together we are exploring and nurturing his creative side. This is a huge strength for him and one on which other progress can be grounded. He’s seen what he can achieve, and he’s smiling!” Mentor 2024

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1709836087/ny27s96usbdpdt0wkszq.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />                                                                                                                                  Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom, March is always such an exciting month!  From tropical March Break getaways to our star studded Hollywood Awards themed gala, to simply enjoying and early tease of spring or a delicious Easter dinner, this is the month of fun, hope and promise.  Whatever you're up to in March, we hope it's fantastic! Here at Big Brothers Big Sisters of Centre Wellington we too have a lot going on.  March Madness Camp, Big Night Out Gala and getting several new mentors trained and ready for their matches are keeping us REAL busy.  Thankfully, we have a couple of new staff members settling in to help us share the load.  Liz is our new Marketing and Events guru and Jen, our new Operations Coordinator sure do lighten the load.  With all that activity and so many changes, it's incredibly comforting to know that some things stay the same...like the unwavering support of our GEMs! At a time when things are evolving and moving quickly, we are truly grateful for the predictability of your monthly donation.  Thank you! As always, if your financial situation changes and you wish to update or cancel your monthly giving amount, simply email cwadmin@bigbrothersbigsisters.ca and we will update/cancel your monthly donation amount.    <p style="box-sizing:border-box;margin:0px;font-weight:400;font-size:18px;padding-bottom:20px;color:rgb(0, 0, 0);line-height:1.4;font-family:ZillaSlab, sans-serif;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%"> <div style="box-sizing:border-box;margin-bottom:0px;color:rgb(0, 0, 0);font-family:ZillaSlab, sans-serif;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><div style="box-sizing:border-box;margin-bottom:0px"><div style="box-sizing:border-box;margin-bottom:0px"> </div></div></div>

Thank you for fundraising with us this year again! Here is more information.

Thank you! Many young people struggle with societal barriers and face adversities such as mental health issues, family violence, identity issues or poor living conditions. Your donation will lead to healthy, thriving youth who can achieve more. “My match is a lovely young man who has experienced many academic challenges at school. Together we are exploring and nurturing his creative side. This is a huge strength for him and one on which other progress can be grounded. He’s seen what he can achieve, and he’s smiling!” Mentor 2024

Monthly Donation

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Big Brothers Big Sisters of Centre Wellington

### Context Profile for Big Brothers Big Sisters of Centre Wellington

#### 1. Organization Mission & Cause
Big Brothers Big Sisters of Centre Wellington (BBBSCW) is dedicated to creating and supporting one-to-one mentoring relationships that ignite the potential of children and youth in the Centre Wellington area. Their mission is to foster positive relationships that help young people develop the skills and confidence they need to succeed in life. The organization believes in the power of mentorship to create a brighter, more compassionate world for children and youth.

#### 2. Type of Activities
BBBSCW engages in various activities, including:
- **Mentoring Programs:** Pairing adult volunteers (Bigs) with children (Littles) to provide guidance and support.
- **Fundraising Events:** Hosting events like the "Fun Pickleball Tournament" to raise funds for their programs.
- **Community Engagement:** Organizing activities that promote community involvement and awareness about the importance of mentorship.

#### 3. Tone of Voice
The tone of voice used by BBBSCW is:
- **Friendly and Inviting:** The language is warm and welcoming, encouraging community participation.
- **Inspiring:** The content often emphasizes the positive impact of mentorship and the importance of supporting youth.
- **Casual yet Professional:** While maintaining professionalism, the tone is approachable, making it easy for potential volunteers and donors to connect with the organization.

#### 4. Emoji Usage
The organization utilizes emojis in their communications, particularly in event promotions (e.g., 🎉 for celebrations). This usage adds a light-hearted and engaging element to their messaging, making it more relatable and fun for the audience.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not available on the website, but the organization is part of the larger Big Brothers Big Sisters network, which has a long-standing history.
- **Scale:** The organization has a total of 89 forms and has conducted 45 email campaigns, indicating a robust engagement strategy.
- **Impact Metrics:** While specific metrics were not detailed on the website, the emphasis on mentorship suggests a focus on positive outcomes for youth in the community.
- **Volunteer Info:** The organization actively recruits volunteers to serve as mentors, highlighting the importance of community involvement in their mission.

#### 6. Writing Guidelines
- **Use of Personalization:** Incorporate personal touches in communications, such as addressing recipients by name.
- **Engaging Language:** Use an inviting and enthusiastic tone, especially when promoting events or thanking supporters.
- **Clarity and Conciseness:** Ensure that messages are straightforward and easy to understand, avoiding overly complex language.
- **Incorporate Visual Elements:** Utilize emojis and engaging visuals to enhance the appeal of communications, particularly in social media and event promotions.

This context profile serves as a foundational guide for generating personalized and effective content for Big Brothers Big Sisters of Centre Wellington, ensuring alignment with their mission, tone, and audience engagement strategies.

Big Brothers Big Sisters of Centre Wellington

Monthly Donation

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