<h3>BUILDING THE REGIONAL SPCA ST JOHN'S</h3>Modern animal shelters have evolved to become facilities that do more than house animals in need. By emphasizing the value of public engagement and providing community spaces (inside and out) for education, training, and community events, these facilities are self-sustaining, integrated fixtures of the community. That's why we have developed the appropriate plans and equipment to provide the operational efficiencies needed to free staff and volunteers to focus on what matters most: direct animal care, socialization, and public education—including accommodating more volunteers and visitors beyond the 400 they currently see each month.With a greater emphasis on socialization and adoption, the SPCA St. John's will be sustainable to meet the growing adoption demand.<h4>HOW TO GIVE  </h4>You can support the SPCA by making a direct cash gift to The Way Home campaign. Your donation can also take the form of a donation of stocks transferred to the campaign fund.There are also options for:• A matching gift (for example, an employer may match an employee gift) • A group gift from service club, workplace fundraiser, sports teamEmployee Giving Programs You may wish to initiate an employee giving program in your workplace. The Way Home campaign office will help set up and support your company’s campaign.Recognition Opportunities With a gift of $1,000 or more, you or your company can benefit from a variety of recognition opportunities.The SPCA St. John’s is designated a charity by the Canada Revenue Agency. Charitable tax deduction receipts are issued for qualifying gifts.

Hello Prénom Nom, On behalf of the entire team at the Regional SPCA St. John’s, please let me express our sincere gratitude for your generous contribution today.   The Regional SPCA St. John’s, established in 1888, needs a new home. Their current facility is well past its useful life and cannot sustain much longer. It’s cramped, outdated, and was never designed to be an animal shelter.  Fortunately, the staff and volunteers at the SPCA St. John’s have been able to do so much with so little. Today, adoption rates are at 98%, which is one of the highest in the country. But there is more to be done. There are too many animals who are still homeless, are hurt or a victim of circumstance… and the SPCA St. John’s wants to help them all find a WAY HOME.  The Way Home campaign has been created to help the Regional SPCA St. John’s raise the necessary funds to build a new facility. This means giving this vital organization the proper infrastructure to care for more vulnerable animals and find them forever homes. A new modern facility will have a proper air handling system to manage the spread of disease, proper separation of cats and dogs, adoption areas for families to connect with animals, and the space to properly assess and carry out much-needed medical procedures. SPCAs are more than just bricks and mortar. They are warm, welcoming centres with indoor and outdoor space for people and animals to connect.   Thank you for believing in the impactful work of the Regional SPCA St. John’s.  Your contribution is important.   The Honorary Patron Renee Marquis-Antle

Thank you for fundraising with us this year again! Here is more information.

BUILDING THE REGIONAL SPCA ST JOHN'SModern animal shelters have evolved to become facilities that do more than house animals in need. By emphasizing the value of public engagement and providing community spaces (inside and out) for education, training, and community events, these facilities are self-sustaining, integrated fixtures of the community. That's why we have developed the appropriate plans and equipment to provide the operational efficiencies needed to free staff and volunteers to focus on what matters most: direct animal care, socialization, and public education—including accommodating more volunteers and visitors beyond the 400 they currently see each month.With a greater emphasis on socialization and adoption, the SPCA St. John's will be sustainable to meet the growing adoption demand.HOW TO GIVE  You can support the SPCA by making a direct cash gift to The Way Home campaign. Your donation can also take the form of a donation of stocks transferred to the campaign fund.There are also options for:• A matching gift (for example, an employer may match an employee gift) • A group gift from service club, workplace fundraiser, sports teamEmployee Giving Programs You may wish to initiate an employee giving program in your workplace. The Way Home campaign office will help set up and support your company’s campaign.Recognition Opportunities With a gift of $1,000 or more, you or your company can benefit from a variety of recognition opportunities.The SPCA St. John’s is designated a charity by the Canada Revenue Agency. Charitable tax deduction receipts are issued for qualifying gifts.

The Way Home Capital Campaign

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SPCA St. John's

### Context Profile for SPCA St. John's

#### 1. Organization Mission & Cause
SPCA St. John's is dedicated to promoting the welfare of animals and preventing cruelty to them. Their mission is to provide shelter, care, and rehabilitation for animals in need while advocating for responsible pet ownership and animal welfare education within the community. They aim to create a compassionate environment where all animals are treated with respect and kindness.

#### 2. Type of Activities
- **Adoption Services**: Facilitating the adoption of pets to loving homes.
- **Community Education Programs**: Offering workshops and resources on responsible pet ownership and animal welfare.
- **Fundraising Campaigns**: Engaging the community through various fundraising initiatives, such as the "The Way Home Christmas Card" campaign, which encourages donations in lieu of holiday gifts.
- **Volunteer Opportunities**: Providing avenues for community members to get involved and support their mission through volunteering.

#### 3. Tone of Voice
The tone of voice used by SPCA St. John's is friendly, compassionate, and inspiring. Their communications aim to connect emotionally with the audience, encouraging them to take action for animal welfare. The language is accessible and warm, reflecting their commitment to community engagement and support.

#### 4. Emoji Usage
The website and communications do not prominently feature emojis. The tone remains professional and heartfelt without the use of emojis, focusing instead on clear and impactful messaging.

#### 5. Key Facts
- **Founding Info**: Established to address animal welfare issues in St. John's, Newfoundland and Labrador.
- **Scale**: Operates locally within St. John's and surrounding areas, focusing on community engagement and education.
- **Impact Metrics**: Specific metrics were not detailed on the website, but the organization highlights successful adoptions and community outreach efforts.
- **Volunteer Info**: Encourages community involvement through volunteer opportunities, although specific statistics on volunteer numbers were not provided.

#### 6. Writing Guidelines
- **Style**: Use a warm and inviting tone that reflects compassion and community spirit.
- **Language**: Keep the language simple and accessible, avoiding jargon to ensure clarity.
- **Call to Action**: Encourage readers to participate in campaigns, adopt pets, or volunteer, using inspiring and motivating phrases.
- **Personalization**: Incorporate personal touches in communications, such as addressing supporters by name in thank-you emails.

This context profile should guide the creation of personalized and impactful content for SPCA St. John's, ensuring alignment with their mission and values while engaging their audience effectively.

SPCA St. John's

The Way Home Capital Campaign

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