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2017 NL LUTL

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Craig's Cause Pancreatic Cancer Society

### Context Profile for Craig's Cause Pancreatic Cancer Society

1. **Organization Mission & Cause:**
   - **Mission:** Craig's Cause Pancreatic Cancer Society is dedicated to raising awareness and funding for pancreatic cancer research and patient support. They aim to change the narrative around pancreatic cancer, which is often overlooked despite being one of the deadliest forms of cancer.
   - **Cause:** The organization focuses on increasing public awareness, funding critical research, and providing essential support to patients and their families affected by pancreatic cancer.

2. **Type of Activities:**
   - **Events:** The organization hosts the only disease-specific pancreatic cancer conference in North America, which facilitates education and networking among medical professionals.
   - **Fundraising Campaigns:** Their recent campaign titled "True North Strong" emphasizes the urgent need for attention and funding for pancreatic cancer research.
   - **Community Programs:** They provide support groups for patients and caregivers, educational resources, and financial assistance to patients navigating their treatment journey.

3. **Tone of Voice:**
   - The tone is **urgent**, **inspiring**, and **friendly**. The language used is straightforward yet impactful, aiming to motivate action and foster a sense of community among supporters. Phrases like "Let’s change that together" and "Join Us Today" convey a call to action and inclusivity.

4. **Emoji Usage:**
   - The organization uses emojis sparingly but effectively in their communications, particularly in email campaigns (e.g., 📅 for dates and 📍 for locations). This adds a friendly and approachable element to their messaging.

5. **Key Facts:**
   - **Founding Info:** Established to address the lack of awareness and funding for pancreatic cancer.
   - **Scale:** The organization has conducted 16 total forms and 2 email campaigns, indicating active engagement with their community.
   - **Impact Metrics:** 
     - Provided over $150,000 in research grants last year.
     - Offered over $50,000 in financial support to patients.
     - Hosted the only disease-specific pancreatic cancer conference in North America.
   - **Volunteer Info:** Specific volunteer information is not detailed on the website, but community involvement is implied through fundraising and event participation.

6. **Writing Guidelines:**
   - **Style:** Use clear, concise language that emphasizes urgency and community involvement. 
   - **Structure:** Incorporate headings and bullet points for easy readability, especially when outlining key facts or calls to action.
   - **Personalization:** Use recipient names where applicable to foster a personal connection (e.g., "Hello [First Name]").
   - **Calls to Action:** Include strong calls to action, encouraging readers to participate or donate (e.g., "Join Us Today").
   - **Emotional Appeal:** Highlight personal stories or testimonials where possible to create an emotional connection with the audience.

This context profile serves as a foundational guide for creating tailored content that aligns with Craig's Cause Pancreatic Cancer Society's mission, activities, and communication style.