<p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(0, 0, 0)">Dear <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name</span> <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name</span>,</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(0, 0, 0)"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(0, 0, 0)">Thank you for your generous donation to honour Lindsay Duthie and support the JA Company Program for Indigenous Learners. Your charitable tax receipt is enclosed.</p><p style="color:rgb(0, 0, 0)">In partnership with educators and dedicated volunteers, and supported by generous donors like you, JA British Columbia (JABC) brings important educational experiences to thousands of students annually across British Columbia. You are helping to realize a generation of students who are equipped with the knowledge and confidence to dream big and take control of their future. </p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(0, 0, 0)">Again, thank you for your support. </p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(0, 0, 0)"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(0, 0, 0)">With gratitude,</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(0, 0, 0)">The JABC Team</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(0, 0, 0)"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(0, 0, 0)"><em>Want to learn more? Visit us at <a href="http://jabc.ca" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit">jab</a><a style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit">c.org</a></em></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(0, 0, 0)"><br /></p>

<p>Thank you for fundraising with us this year again! Here is more information.<br /><br /></p>

<div><div><div><div><div><div><div><p style="box-sizing:inherit"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1732126751/v7zuj1qlzeaa79ssy5xc.png" style="width:839px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /></p><p style="box-sizing:inherit;text-align:center"><span><strong>The Lindsay Duthie Memorial Fund was created by his family to support Indigenous youth through the JA Company Program, providing them with entrepreneurial and life skills to shape their futures.</strong></span></p><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p><strong><span>Lindsay's Legacy</span></strong></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><p>Lindsay Duthie’s life was a testament to resilience, creativity, and the spirit of adventure. In his memory, the Lindsay Duthie Memorial Fund was established to empower Indigenous youth by giving them the tools and opportunities to succeed in business and life.</p><p><strong><span>Lindsay's Story</span></strong></p><p>Lindsay was born in 1976 in Edmonton, Alberta, to parents from the Slavey tribe, part of the Dene Nation. Unable to raise him at such a young age, his birth mother put Lindsay up for adoption. He was soon welcomed into the Duthie family, where he grew up surrounded by love and opportunity.</p><p>From an early age, Lindsay showed a zest for life. He traveled internationally with his family, became a big brother, and pursued his passions for sports and cooking. His love for math and hands-on learning led him to a career in the culinary arts, where he worked at restaurants, pubs, and even a fishing lodge on the B.C. coast.</p><p>Throughout his life, Lindsay cherished nature, particularly the ocean, finding peace living on the Gulf Islands. He was also an avid Edmonton Oilers fan and a self-taught musician who loved playing guitar.</p><p>Lindsay passed away at the age of 46, but his memory continues to inspire. </p><p><strong><span>Make a Gift to Honour Lindsay Duthie</span></strong></p><p>By supporting the JA Company Program for Indigenous Learners, you are not only honouring Lindsay’s legacy but also investing in the next generation of Indigenous leaders, helping them realize their potential.</p><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit"><span><span>We invite you to join us in making a gift to support youth education in B.C. and to provide Indigenous learners</span></span><span><span> access to a life-changing JA program this school year, free of charge. </span></span></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit"><br /></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit"><span>Warmest regards,</span></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit"><br /></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit"><span>Lindsay's uncle Kenneth Smith</span></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit"><span>Lindsay's uncle John Macgowan </span></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit"><span>Lindsay's parents and cousins </span></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit"><br /></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit"><strong>About JA British Columbia (JABC)</strong></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit"><br /></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit">Reaching thousands of young people each year through partnerships with educators, volunteers, and donors, JABC is one of the few organizations with the experience and passion to build a brighter future for the next generation of innovators, entrepreneurs, and leaders. Learn more at<span> <a><strong>jabc.org</strong></a></span></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit"><br /></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit">In 2024, JABC launched the JA Company Program for Indigenous Learners. Learn more about this experience at <a><strong><span>jabc.org/cpi</span></strong></a></p><div><div><div><div><div><div><div><div><div><br /></div></div></div></div></div></div></div></div></div></div></div></div></div><div><div><div><p style="margin:0cm 0cm 0.0001pt;line-height:normal;box-sizing:inherit"><u>                                                                       </u></p><p style="margin:0cm 0cm 0.0001pt;line-height:normal;box-sizing:inherit"><em><br /></em></p></div></div></div><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"><em><strong><span>Quick Facts about the Donation Process:</span></strong></em><span><em> </em></span></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"><em>Zeffy allows us to receive 100% of your gift. Zeffy is funded solely through contributions made at the payment step by donors like you. While confirming your donation, the platform will recommend a suggested tip. Choose one or select ”other” for a pop-up text box that allows as little as $0.  </em></p><div><div><div><div><div><div><div><div><div><div><div><div><p style="margin:0cm 0cm 0.0001pt;line-height:normal;box-sizing:inherit"><u>                                                                       </u></p></div></div></div></div></div></div></div></div></div></div></div></div></div><div><div><div><div><br /></div></div></div></div></div></div></div></div></div></div></div>

Honouring Lindsay Duthie: Supporting Indigenous Learners

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JA British Columbia (JABC)

### Context Profile for JA British Columbia (JABC)

1. **Organization Mission & Cause**:
   - **Mission**: JA British Columbia (JABC) is dedicated to empowering youth through hands-on, no-cost learning experiences that focus on financial health, work readiness, and entrepreneurship. Their mission is to equip students with essential skills to budget, explore careers, and launch their own ventures, thereby building a brighter future for the next generation of innovators and leaders.
   - **Cause**: Education, specifically targeting underserved youth in British Columbia to provide them with opportunities to develop practical life skills and confidence.

2. **Type of Activities**:
   - **Programs**: JABC offers free programs in financial literacy, entrepreneurship, and work readiness, reaching thousands of young people each year through partnerships with educators, volunteers, and donors.
   - **Campaigns**: The organization runs fundraising campaigns such as the "Back to School" campaign, which invites donations to support youth facing barriers to education.
   - **Events**: They engage the community through various events and volunteer opportunities, encouraging local involvement in their educational initiatives.

3. **Tone of Voice**:
   - The tone of JABC's communications is **inspiring**, **friendly**, and **encouraging**. The language used is accessible and aims to motivate potential donors and volunteers by emphasizing the impact of their contributions. Phrases like "join me in making a gift" and "your donation is an investment in the next generation" reflect a warm and inviting approach.

4. **Emoji Usage**:
   - JABC employs emojis sparingly in their communications, primarily using them to enhance engagement in social media posts or informal communications. For example, they used a video camera emoji (📽) in their recent campaign to draw attention to a video link, indicating a casual and approachable style.

5. **Key Facts**:
   - **Founding Info**: JABC has been operating for 70 years, indicating a long-standing commitment to youth education in British Columbia.
   - **Scale**: The organization reaches thousands of students annually and partners with educators and volunteers across the province.
   - **Impact Metrics**: Specific metrics are not detailed on the website, but the emphasis on transforming students into confident, capable individuals suggests a focus on qualitative outcomes.
   - **Volunteer Info**: JABC encourages community involvement through volunteer opportunities, highlighting the importance of local support in delivering their programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is easy to understand. Aim for a friendly and inspiring tone that encourages action.
   - **Call to Action**: Incorporate strong calls to action, such as "join us," "make a gift," or "get involved," to motivate readers to participate or donate.
   - **Personalization**: Use personalized greetings and expressions of gratitude, as seen in their thank-you emails, to foster a sense of community and appreciation among supporters.
   - **Visual Elements**: Consider using emojis and links to multimedia content (like videos) to enhance engagement and provide a more dynamic reading experience.

This context profile serves as a foundational guide for generating personalized and effective content for JA British Columbia, aligning with their mission, activities, and communication style.

JA British Columbia (JABC)

Honouring Lindsay Duthie: Supporting Indigenous Learners

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