<p fr-original-style="box-sizing:inherit;width:576px;margin:0px 0px 1.5em;font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;background:rgb(255, 255, 255);border:0px;outline:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;color:rgb(102, 102, 102);" style="box-sizing: inherit; width: 576px; margin: 0px 0px 1.5em; font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.5px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; background: rgb(255, 255, 255); border: 0px; outline: 0px; padding: 0px; vertical-align: baseline; overflow-wrap: break-word; color: rgb(102, 102, 102); line-height: 1.5;">DONATE!! Please join us in reaching our $450,000 fundraising goal! Last year, $125,000 was disbursed to <a fr-original-style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit;" href="https://groundswellfund.ca/2024-grant-recipients/" rel="noopener noreferrer" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit;" target="_blank">twenty-six groups</a> doing radical organizing and healing work at a grassroots level.This year, our annual grants (up to $10,000) will once again provide more important funding to sustain and facilitate impact by emerging and growing grassroots movements . Please consider making a donation to help us fund as many applications as possible in 2025!<a href="https://groundswellfund.ca/philosophy" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit;" fr-original-style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit;"></a><p fr-original-style="box-sizing:inherit;width:576px;margin:0px 0px 1.5em;font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;background:rgb(255, 255, 255);border:0px;outline:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;color:rgb(102, 102, 102);" style="box-sizing: inherit; width: 576px; margin: 0px 0px 1.5em; font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.5px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; background: rgb(255, 255, 255); border: 0px; outline: 0px; padding: 0px; vertical-align: baseline; overflow-wrap: break-word; color: rgb(102, 102, 102); line-height: 1.5;"><a fr-original-style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit;" href="https://groundswellfund.ca/philosophy" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit;">Learn about our goals and philosophy.</a><p fr-original-style="box-sizing:inherit;width:576px;margin:0px 0px 1.5em;font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;background:rgb(255, 255, 255);border:0px;outline:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;color:rgb(102, 102, 102);" style="box-sizing: inherit; width: 576px; margin: 0px 0px 1.5em; font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.5px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; background: rgb(255, 255, 255); border: 0px; outline: 0px; padding: 0px; vertical-align: baseline; overflow-wrap: break-word; color: rgb(102, 102, 102); line-height: 1.5;">Our fundraising platform, Zeffy, does not charge us fees, so that 100% of funds raised reach grantees. Please support them with a tip on your contribution to enable them to keep providing services fee free!

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for fundraising with us this year again!  We’d love to hear from you about your experience with Groundswell and any suggestions for fundraising activities for the coming year. We welcome people to join our fundraising efforts - if you have any interest in mobilizing your friends and family to support our work, drop us a line at info@groundswell.ca. May the year ahead bring new growth of transformative world building and creative solidarity between our movements.Yours,The Groundswell Community Justice Trust Fund Board

<p style="box-sizing:inherit;width:576px;margin:0px 0px 1.5em;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;border:0px;outline:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;line-height:1.5;max-width:100%">DONATE!! Please join us in reaching our $450,000 fundraising goal! Last year, $125,000 was disbursed to <a href="https://groundswellfund.ca/2024-grant-recipients/" target="_blank">twenty-six groups</a> doing radical organizing and healing work at a grassroots level.This year, our annual grants (up to $10,000) will once again provide more important funding to sustain and facilitate impact by emerging and growing grassroots movements . Please consider making a donation to help us fund as many applications as possible in 2025!<a href="https://groundswellfund.ca/philosophy"></a><p style="box-sizing:inherit;width:576px;margin:0px 0px 1.5em;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;border:0px;outline:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;line-height:1.5;max-width:100%"><a href="https://groundswellfund.ca/philosophy">Learn about our goals and philosophy.</a><p style="box-sizing:inherit;width:576px;margin:0px 0px 1.5em;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;border:0px;outline:0px;padding:0px;vertical-align:baseline;overflow-wrap:break-word;line-height:1.5;max-width:100%">Our fundraising platform, Zeffy, does not charge us fees, so that 100% of funds raised reach grantees. Please support them with a tip on your contribution to enable them to keep providing services fee free!

Donate to Groundswell in 2025!

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Groundswell Community Justice Trust Fund

### Context Profile for Groundswell Community Justice Trust Fund

1. **Organization Mission & Cause**:
   - **Mission**: Groundswell Community Justice Trust Fund is dedicated to supporting grassroots movements that engage in radical organizing and healing work. Their mission centers around funding initiatives that promote social justice and community empowerment, particularly for marginalized groups.
   - **Cause**: They aim to provide financial support to grassroots organizations that are often overlooked by traditional funding sources, fostering a culture of radical philanthropy that prioritizes community-led solutions.

2. **Type of Activities**:
   - **Fundraising Campaigns**: The organization runs annual fundraising campaigns to meet specific financial goals, such as their recent $300,000 goal.
   - **Grant Disbursement**: They provide grants (up to $10,000) to grassroots groups, with $125,000 disbursed to twenty-six groups in the previous year.
   - **Community Engagement**: They host events and discussions featuring prominent activists and thinkers to raise awareness and support for their cause, such as the "Growing Our Movements" event featuring Naomi Klein and others.
   - **Monthly Donor Programs**: Encouragement for supporters to become monthly donors to sustain their funding efforts.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **inspiring**, and **urgent**. The language is inclusive and motivating, aiming to engage the community and encourage participation in their mission. Phrases like "Thank you for joining us" and "Please consider joining our fundraising team" reflect a welcoming and collaborative approach.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. However, in informal communications (like social media or newsletters), emojis may be used to enhance engagement, but this is not a primary characteristic of their formal messaging.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website, but the organization is positioned as a newer entity focused on grassroots funding.
   - **Scale**: The organization has a total of 52 forms and has conducted 4 email campaigns, indicating an active engagement strategy.
   - **Impact Metrics**: In the last year, they disbursed $125,000 to 26 grassroots organizations, showcasing their commitment to impactful funding.
   - **Volunteer Info**: While specific volunteer opportunities are not detailed, the call for community involvement suggests that volunteers may play a role in their activities.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is accessible to a broad audience. Avoid jargon and ensure that messages are inclusive.
   - **Engagement**: Incorporate calls to action that invite readers to participate, donate, or learn more about their initiatives.
   - **Personalization**: Utilize personalized greetings in communications (e.g., addressing the recipient by name) to create a more intimate connection.
   - **Emphasis on Community**: Highlight the importance of community involvement and grassroots efforts in all messaging.
   - **Visual Elements**: Where appropriate, include links to multimedia content (like videos) to enhance engagement and provide additional context.

This context profile will aid AI assistants in crafting tailored content that aligns with the Groundswell Community Justice Trust Fund's mission, tone, and engagement strategies.

Groundswell Community Justice Trust Fund

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