<span fr-original-style="color: rgb(0, 0, 0); font-family: Arial; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(0, 0, 0);font-family:Arial;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:pre-wrap;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">Pay what you can (PWYC) is a non-profit business model which does not depend on set prices for its services, but instead asks customers to pay what they feel the service is worth to them. At the Bluewater Cycling Organization we are committed to keeping our programs as accessible as possible. Utilizing the PWYC model will help to ensure everyone can participate no matter what they can afford, while building in sustainability for years to come. By providing a donation, you will contribute towards the sustainability of the Sarnia-Lambton Youth Spokes Program and directly help with the following: -10 weeks of administrative costs for progressive sessions geared at improving overall bike knowledge, safety, skills and endurance in a fun setting. Includes weekly emails with photos, routes and weekly plans/overviews. -10+ leaders with collective experience, which includes: Youth Wellness Navigators (certified through rebound), Child and Youth Care Grads, National Coach Certification Program grads, Bike Mechanics, 30+ years of experience cycling and working with youth. -Providing T-shirts, Water Bottles, Sunscreen, String Bags to all participants-Weekly Snacks-Having Youth Bikes and Helmets available as needed, which includes regular maintenance-Storage Space for Program Materials-Materials for participation in the Canada Day Parade and the Slow Roll, which includes transportation of bikes.-Bus fees and meals for Day Trips to the Pinery for trail riding and to the London Velodrome-Insurance costs For this program to run without sponsorships or donations, each youth would need to pay $200.00 for the summer.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, We thank you from the bottom of our heart. This donation greatly helps to ensure the sustainability of the Sarnia-Lambton Youth Spokes Program. If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Kendel Ross kross@ourbco.ca 15193280111

Thank you for fundraising with us this year again! Here is more information.

Pay what you can (PWYC) is a non-profit business model which does not depend on set prices for its services, but instead asks customers to pay what they feel the service is worth to them. At the Bluewater Cycling Organization we are committed to keeping our programs as accessible as possible. Utilizing the PWYC model will help to ensure everyone can participate no matter what they can afford, while building in sustainability for years to come. By providing a donation, you will contribute towards the sustainability of the Sarnia-Lambton Youth Spokes Program and directly help with the following: -10 weeks of administrative costs for progressive sessions geared at improving overall bike knowledge, safety, skills and endurance in a fun setting. Includes weekly emails with photos, routes and weekly plans/overviews. -10+ leaders with collective experience, which includes: Youth Wellness Navigators (certified through rebound), Child and Youth Care Grads, National Coach Certification Program grads, Bike Mechanics, 30+ years of experience cycling and working with youth. -Providing T-shirts, Water Bottles, Sunscreen, String Bags to all participants-Weekly Snacks-Having Youth Bikes and Helmets available as needed, which includes regular maintenance-Storage Space for Program Materials-Materials for participation in the Canada Day Parade and the Slow Roll, which includes transportation of bikes.-Bus fees and meals for Day Trips to the Pinery for trail riding and to the London Velodrome-Insurance costs For this program to run without sponsorships or donations, each youth would need to pay $200.00 for the summer.

Youth Spokes - Pay What You Can Program

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Bluewater Cycling Organization

### Context Profile for Bluewater Cycling Organization (BCO)

1. **Organization Mission & Cause:**
   - The Bluewater Cycling Organization (BCO) is dedicated to promoting cycling as a healthy and enjoyable activity while fostering community connections through cycling events and advocacy. Their mission emphasizes inclusivity, safety, and the joy of cycling, aiming to create a vibrant cycling culture in the Bluewater region.

2. **Type of Activities:**
   - BCO organizes various cycling events, including community rides, fundraising events, and memorial rides. A notable event is the "Ride for Ryan," which honors a member of the community and promotes camaraderie among cyclists. They also engage in advocacy for cycling safety and infrastructure improvements in the region.

3. **Tone of Voice:**
   - The tone of BCO's communications is friendly, inclusive, and community-oriented. They use an inspiring and encouraging language that promotes participation and connection among cyclists. The content is accessible, aiming to engage both seasoned cyclists and newcomers alike.

4. **Emoji Usage:**
   - The organization does not prominently feature emojis in their communications, maintaining a more professional and straightforward approach in their messaging.

5. **Key Facts:**
   - **Founding Info:** Specific founding details were not available on the website.
   - **Scale:** BCO has organized multiple events, including at least three forms and four email campaigns.
   - **Impact Metrics:** While specific metrics were not detailed, the organization emphasizes community engagement and participation in events.
   - **Volunteer Info:** Information about volunteering opportunities was not explicitly stated on the website but may be inferred from their community-focused activities.

6. **Writing Guidelines:**
   - **Style:** Use a friendly and inclusive tone that resonates with both seasoned cyclists and newcomers. 
   - **Structure:** Keep communications clear and concise, using bullet points or headings where appropriate to enhance readability.
   - **Engagement:** Encourage participation by highlighting community benefits and personal stories related to cycling.
   - **Call to Action:** Use direct and motivating calls to action, inviting readers to join events or support the organization.

### Summary
The Bluewater Cycling Organization is focused on fostering a community around cycling through engaging events and advocacy. Their friendly and inclusive tone, combined with clear communication, helps to attract a diverse group of participants. Future content should continue to emphasize community, safety, and the joy of cycling while maintaining a professional yet approachable style.

Bluewater Cycling Organization

Youth Spokes - Pay What You Can Program

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