Thank you for your participation in our 3rd Annual Big Squeeze! Thank you for your generous donation to Big Brothers Big Sisters of Sarnia-Lambton. Your donation will stay right in our community and be used to serve at risk youth in our mentoring programs. Without the support of individuals like you we could not do the work we do!<div style="border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;font-size:15px;line-height:inherit;width:100%;box-sizing:inherit"><div style="border:0px;font:inherit;margin:0px;padding:0px;vertical-align:baseline;color:inherit;background-color:white;box-sizing:inherit"> With many thanks, Kaylen Burgess  (pronouns: she/her)Executive DirectorBig Brothers Big Sisters of Sarnia-Lambton10 Lorne Crescent | Sarnia | P: 519.336.0460 x 307 | F: 519.336.4932</div>[www.bigbrothersbigsisters.ca/sarnia]www.bigbrothersbigsisters.ca/sarnia Ignite Potential. Ignite Change. We're <span style="border:1pt windowtext;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:inherit;line-height:inherit;font-family:Georgia, serif;margin:0px;padding:0px;vertical-align:baseline;color:rgb(45, 204, 211);box-sizing:inherit">#BiggerTogether.  <a href="https://www.facebook.com/BBBSSarnia/" target="_blank"><img style="border:0px;font:inherit;margin:0px;padding:0px;vertical-align:baseline;color:inherit;animation:0.1s ease-out 0s 1 normal none running Do8Zj;max-width:100%;min-width:auto;min-height:auto;height:auto;opacity:0.4;position:relative;cursor:pointer;user-select:none;box-sizing:inherit" /></a>  <a href="https://www.instagram.com/bbbs_sarnia_lambton/" target="_blank"><img style="border:0px;font:inherit;margin:0px;padding:0px;vertical-align:baseline;color:inherit;animation:0.1s ease-out 0s 1 normal none running Do8Zj;max-width:100%;min-width:auto;min-height:auto;height:auto;opacity:0.4;position:relative;cursor:pointer;user-select:none;box-sizing:inherit" /></a>  <a href="https://twitter.com/BBBSSarnia" target="_blank"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1671736791/fhm6y5qttiiib0khmqzk.png" style="border:0px;font:inherit;margin:0px;padding:0px;vertical-align:baseline;color:inherit;animation:0.1s ease-out 0s 1 normal none running Do8Zj;max-width:100%;min-width:auto;min-height:auto;height:auto;position:relative;cursor:pointer;user-select:none;box-sizing:inherit" /></a> </div><div style="border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inherit;font-size:12pt;line-height:inherit;font-family:Calibri, Arial, Helvetica, sans-serif;margin:0px;padding:0px;vertical-align:baseline;color:black;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit;width:100%"> </div>

Hello Prénom Nom, Thank you for your generous donation to Big Brothers Big Sisters of Sarnia-Lambton. Your dollars donated &nbsp;stay in our community to help provide mentoring programs to at risk youth.&nbsp;We would not do the work we do without individuals like you!Thank you,Kaylen BurgessExecutive Director

Thank you for your participation in our 3rd Annual Big Squeeze! Thank you for your generous donation to Big Brothers Big Sisters of Sarnia-Lambton. Your donation will stay right in our community and be used to serve at risk youth in our mentoring programs. Without the support of individuals like you we could not do the work we do!<div><div> With many thanks, Kaylen Burgess  (pronouns: she/her)Executive DirectorBig Brothers Big Sisters of Sarnia-Lambton10 Lorne Crescent | Sarnia | P: 519.336.0460 x 307 | F: 519.336.4932</div>[www.bigbrothersbigsisters.ca/sarnia]www.bigbrothersbigsisters.ca/sarnia Ignite Potential. Ignite Change. We're #BiggerTogether.  <a href="https://www.facebook.com/BBBSSarnia/" target="_blank"><img style="border:0px;font:inherit;margin:0px;padding:0px;vertical-align:baseline;animation:0.1s ease-out 0s 1 normal none running Do8Zj;min-width:auto;min-height:auto;height:auto;opacity:0.4;position:relative;cursor:pointer;user-select:none;box-sizing:inherit;max-width:100%" /></a>  <a href="https://www.instagram.com/bbbs_sarnia_lambton/" target="_blank"><img style="border:0px;font:inherit;margin:0px;padding:0px;vertical-align:baseline;animation:0.1s ease-out 0s 1 normal none running Do8Zj;min-width:auto;min-height:auto;height:auto;opacity:0.4;position:relative;cursor:pointer;user-select:none;box-sizing:inherit;max-width:100%" /></a>  <a href="https://twitter.com/BBBSSarnia" target="_blank"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1671736791/fhm6y5qttiiib0khmqzk.png" style="border:0px;font:inherit;margin:0px;padding:0px;vertical-align:baseline;animation:0.1s ease-out 0s 1 normal none running Do8Zj;min-width:auto;min-height:auto;height:auto;position:relative;cursor:pointer;user-select:none;box-sizing:inherit;max-width:100%" /></a> </div><div> </div>

The Big Squeeze 2023

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Big Brothers Big Sisters of Sarnia-Lambton

### Context Profile for Big Brothers Big Sisters of Sarnia-Lambton

#### 1. Organization Mission & Cause
Big Brothers Big Sisters of Sarnia-Lambton is dedicated to fostering positive relationships between adult mentors (Bigs) and children (Littles) in the community. Their mission is to ignite the potential of youth through one-to-one mentoring relationships, helping them achieve their full potential both personally and academically. The organization emphasizes the importance of mentorship in building confidence and self-esteem in children, ultimately aiming to create a brighter future for the youth in Sarnia-Lambton.

#### 2. Type of Activities
- **Mentoring Programs**: The core activity involves matching adult volunteers with children in need of guidance and support.
- **Community Events**: The organization hosts various community events, including the annual Fall Show & Sale, which serves as a fundraising opportunity and a platform for local vendors.
- **Fundraising Campaigns**: Regular fundraising initiatives are conducted to support their mentoring programs, including events like the Slow Roll and vendor fees for community shows.
- **Awareness Campaigns**: They run campaigns to raise awareness about the importance of mentorship and the impact it has on youth.

#### 3. Tone of Voice
The tone of voice used by Big Brothers Big Sisters of Sarnia-Lambton is friendly, supportive, and community-oriented. The language is accessible and encourages engagement, often using an inspiring tone to motivate potential volunteers and donors. Communications are straightforward, with a focus on clarity and warmth, making it easy for readers to connect with the organization’s mission.

#### 4. Emoji Usage
The organization does incorporate emojis in their communications, albeit sparingly. For example, they use the location pin emoji (📍) in email campaigns to highlight event locations. This adds a friendly touch to their messages without overwhelming the content.

#### 5. Key Facts
- **Founding Info**: The organization is part of the larger Big Brothers Big Sisters network, which has been operating for decades across Canada.
- **Scale**: They have a local focus in Sarnia-Lambton, with various community programs and events.
- **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes the positive outcomes of mentoring relationships, such as improved academic performance and increased self-esteem among youth.
- **Volunteer Info**: They actively seek volunteers to serve as mentors, with a structured application and training process to ensure effective matches.

#### 6. Writing Guidelines
- **Clarity and Simplicity**: Use clear and straightforward language that is easy to understand.
- **Engaging and Inviting**: Write in a friendly and inviting tone that encourages community involvement.
- **Inspiring Language**: Incorporate motivational phrases that highlight the impact of mentorship and the importance of community support.
- **Use of Emojis**: Include emojis where appropriate to add a friendly touch, but keep their use minimal to maintain professionalism.
- **Call to Action**: Always include a clear call to action in communications, whether it’s to volunteer, donate, or participate in events.

This context profile serves as a comprehensive guide for creating personalized and effective content for Big Brothers Big Sisters of Sarnia-Lambton, ensuring alignment with their mission and communication style.

Big Brothers Big Sisters of Sarnia-Lambton

The Big Squeeze 2023

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