At New Collar Collective, our mission is giving rescue pets a new collar, a new home, and a new life. You can help us with this good deed while helping save the environment too!&nbsp;Our goals for this fundraiser:<ul fr-original-style="" style="box-sizing: inherit;" type="disc"><li fr-original-style="" style="box-sizing: inherit;">Recycling:&nbsp;Return your beer/wine/spirits containers at your local Beer Store to get your deposit back</li><li fr-original-style="" style="box-sizing: inherit;">Fundraising: Instead of keeping that cash, donate it to New Collar Collective</li><li fr-original-style="" style="box-sizing: inherit;">Rescuing:&nbsp;Your donation allows us to continue our work, providing food/supplies/health care to dogs and cats awaiting their forever homes</li></ul>Your donations transform unused cans and bottles into sustainable livelihoods and love for pets in need. Help give pets in need the love they deserve; recycle your drink containers today! 🌎<img width="19" height="19" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1756082447/wysiwyg/kkuunb2vpe896mtizp5m.png" alt="Paw prints with solid fill" fr-original-style="" fr-original-class="fr-draggable" style="position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;"> *If you&#39;re unable to bring your empties to the Beer Store, please contact Katie at <a fr-original-style="" href="mailto:katie.d@newcollar.co" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">katie.d@newcollar.co</a> to arrange pickup within the Greater Toronto Area. Please advise your general area in the subject line of your email and we&#39;ll get back to you as soon as possible.*&nbsp;

Hello&nbsp;<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you from the bottom of our hearts for supporting our cause. This donation greatly helps our mission. If you would like to contribute further to our cause, contact us to become a volunteer/foster, or spread the word about our mission! Thank you,New Collar Collective<a fr-original-style="" href="mailto:events@newcollar.co" rel="noopener noreferrer noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">events@newcollar.co</a>&nbsp;

At New Collar Collective, our mission is giving rescue pets a new collar, a new home, and a new life. You can help us with this good deed while helping save the environment too! Our goals for this fundraiser:<ul><li>Recycling: Return your beer/wine/spirits containers at your local Beer Store to get your deposit back</li><li>Fundraising: Instead of keeping that cash, donate it to New Collar Collective</li><li>Rescuing: Your donation allows us to continue our work, providing food/supplies/health care to dogs and cats awaiting their forever homes</li></ul>Your donations transform unused cans and bottles into sustainable livelihoods and love for pets in need. Help give pets in need the love they deserve; recycle your drink containers today! 🌎<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1756082447/wysiwyg/kkuunb2vpe896mtizp5m.png" alt="Paw prints with solid fill" style="position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> *If you're unable to bring your empties to the Beer Store, please contact Katie at <a href="mailto:katie.d@newcollar.co" target="_blank">katie.d@newcollar.co</a> to arrange pickup within the Greater Toronto Area. Please advise your general area in the subject line of your email and we'll get back to you as soon as possible.*

Bottle Drive for Rescue Pets!

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New Collar Collective

### Context Profile for New Collar Collective

1. **Organization Mission & Cause**:
   - **Mission Statement**: New Collar Collective is dedicated to giving rescue pets a new collar, a new home, and a new life. Their primary focus is on rescuing and rehabilitating animals in need, ensuring they find loving forever homes.
   - **Cause**: The organization aims to alleviate the suffering of homeless and abused animals, providing them with medical care, shelter, and a chance for a better life.

2. **Type of Activities**:
   - **Rescue Operations**: Actively rescues animals from shelters and dire situations.
   - **Fundraising Campaigns**: Engages in various fundraising efforts to cover medical expenses and operational costs, such as the recent campaign for Wappriita, a cat needing dental surgery.
   - **Community Programs**: Organizes events to raise awareness about animal welfare, including adoption events and educational workshops.
   - **Volunteer Opportunities**: Encourages community involvement through volunteer programs, allowing individuals to assist in rescue efforts and animal care.

3. **Tone of Voice**:
   - The tone is **friendly**, **compassionate**, and **inspiring**. The language used is accessible and empathetic, aiming to connect emotionally with the audience. The organization often uses storytelling to highlight the animals' journeys and needs, fostering a sense of community and urgency.

4. **Emoji Usage**:
   - The organization uses emojis sparingly but effectively in their communications, particularly in fundraising campaigns and social media posts. Common emojis include hearts (❤️), paws (🐾), and other animal-related symbols to enhance emotional engagement and convey warmth.

5. **Key Facts**:
   - **Founding Info**: Established to address the needs of homeless animals in the community.
   - **Scale**: Operates primarily in Toronto, Canada, with a focus on local rescues.
   - **Impact Metrics**: Specific metrics are not detailed on the website, but the organization emphasizes the number of animals rescued and successfully adopted.
   - **Volunteer Info**: Actively recruits volunteers for various roles, including fostering, event planning, and outreach.

6. **Writing Guidelines**:
   - **Style**: Maintain a warm and inviting tone, using simple and clear language. Incorporate storytelling elements to engage readers emotionally.
   - **Structure**: Use short paragraphs and bullet points for easy readability. Include calls to action that are direct and heartfelt, encouraging donations and volunteer sign-ups.
   - **Personalization**: Use recipient names in communications to create a personal connection, as seen in email campaigns.
   - **Visuals**: When applicable, include images of animals and events to enhance emotional appeal and engagement.

This context profile serves as a guide for creating personalized and impactful content for New Collar Collective, ensuring alignment with their mission, tone, and audience engagement strategies.