<p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name</span>,</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" id="isPasted" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Thank you for your generous support of our Civics Education Initiative! Your contribution is not just a donation; it is a vital investment in the future of civic engagement in Canada.</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">With your help, we are on a path to develop an engaging and groundbreaking curriculum for the Ontario Grade 10 civics course. This curriculum will empower students with the knowledge and tools they need to understand their role in democracy and inspire them to participate actively in shaping their communities.</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">You are a pioneer in this initiative</strong>, and your support lays the foundation for a larger movement to transform civics education across the country. By educating young Canadians about democratic principles and voter reform, we are working to fight against voter apathy and foster more engaged citizens.</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Your belief in this project fuels our commitment to improving the democratic landscape in Canada. Together, we can create a fairer and more inclusive society where every voice is heard and valued.</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">If you know of any educators who would benefit from this resource, or would like to be the first to know when it is available, we invite you to <a fr-original-style="" href="https://mailchi.mp/unlockdemocracy/civics-education-waitlist" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">sign up for our waitlist here</a>.</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Thank you once again for being part of this journey with us. We are excited to keep you updated on our progress and the positive changes that your support will help bring about.</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">Together, we are unlocking democracy.</strong></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Kevin Rupasinghe</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Executive Director</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">kevin@unlockdemocracy.ca</p>

<div><span>At Unlock Democracy, we believe that empowering Canadians through civic education is the foundation for a stronger democracy. Today, we’re asking for your help to take a critical first step in transforming civics education in our country.</span></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><span>We are raising $5,000 to develop a <strong>pioneering curriculum for Ontario’s Grade 10 civics course</strong>, based on the acclaimed <em>Unrigged</em> docuseries—nominated for the Canadian Screen Award for Best Political News Program or Series. This curriculum will <strong>teach students about democracy, voter reform, and alternative ways to engage with civics</strong>, filling a critical gap in our education system.</span></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><span>Your contribution will help create an accessible, engaging resource for teachers and students, laying the groundwork for a larger effort to bring civics education to youth across all grades and communities in Canada.</span></div><div><hr /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><span><strong>Why This Project Matters</strong><br />The current lack of a truly democratic voting system contributes to voter apathy and disengagement, especially among young Canadians. By providing students with a curriculum that explores ranked ballots, voting reform, and participatory democracy, <strong>we can inspire the next generation to become active, informed citizens.</strong></span></div><div><span>This is just the beginning. Developing this curriculum for Ontario’s Grade 10 civics course will act as the foundation for a nationwide effort to improve civics education across all grades and platforms.</span></div><div><hr /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><span><strong>How Your Donation Will Make a Difference</strong></span></div><div><ul><li><strong>$50</strong>: Pays for one hour of curriculum development.</li><li><strong>$100</strong>: Supports outreach to educators to ensure the curriculum reaches classrooms.</li><li><strong>$250</strong>: Covers a portion of graphic design and formatting to make the curriculum visually engaging.</li><li><strong>$500</strong>: Funds marketing efforts to spread the word and get the curriculum into the hands of teachers across Ontario.</li><li><strong>$1,000</strong>: Helps us complete the first draft of the curriculum and begin revisions based on educator feedback.</li></ul></div><div><span>Together, we can make this vision a reality. A donation of any size will help us take this vital first step toward transforming civics education in Canada.</span></div><div><hr /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><span><strong>Your Support Can Snowball Into Real Change</strong><br />Ontario has over 150,000 Grade 10 students in almost 900 high schools. By investing in this pilot project, you’re helping us reach these students with a better vision of civics education—one that <strong>teaches them not just how democracy works, </strong><strong>but how to improve it.</strong> From here, we’ll expand to include all grades and regions, ensuring every young Canadian understands their power to create change.</span></div><div><hr /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><span><strong>Join Us in Building a Better Future</strong><br />This is your opportunity to help transform how civics education is taught in Canada. By donating today, you’ll be part of a movement to empower young Canadians to engage with democracy and create a fairer future for all.</span></div>

Empower the Next Generation: A Radical Shift in Civics Learning

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Unlock Democracy Canada

### Context Profile for Unlock Democracy Canada

#### 1. Organization Mission & Cause
Unlock Democracy Canada aims to empower Canadians through civic education, believing that informed citizens are the foundation of a strong democracy. Their mission focuses on transforming civics education in Canada, particularly for youth, to foster active and informed participation in democratic processes.

#### 2. Type of Activities
- **Curriculum Development**: Currently raising funds to create a pioneering civics curriculum for Ontario's Grade 10 students, based on the acclaimed docuseries "Unrigged."
- **Fundraising Campaigns**: Engaging in campaigns like "Empower the Next Generation" to gather financial support for educational resources.
- **Community Engagement**: Hosting events such as the 10th Anniversary Awards Night to celebrate civic engagement and recognize contributions to democracy.

#### 3. Tone of Voice
The tone is **inspiring**, **friendly**, and **urgent**. The language used is accessible and encourages participation, emphasizing the importance of civic education and the role of individuals in shaping democracy. The organization communicates a sense of community and collective action.

#### 4. Emoji Usage
Unlock Democracy Canada uses emojis sparingly but effectively in their communications. For example, they use calendar (📅) and location (📍) emojis in event reminders to enhance engagement and clarity. The frequency of emoji usage is low, primarily used in event-related communications.

#### 5. Key Facts
- **Founding Info**: Specific founding details are not provided on the website, but the organization has been active for at least 10 years, as indicated by their anniversary event.
- **Scale**: Engages with a broad audience, focusing on Ontario's educational system, aiming to reach over 150,000 Grade 10 students across nearly 900 high schools.
- **Impact Metrics**: Currently raising $4,000 for the curriculum project, with specific donation impacts outlined (e.g., $50 for one hour of curriculum development).
- **Volunteer Info**: While specific volunteer opportunities are not detailed, the organization likely encourages community involvement through its events and campaigns.

#### 6. Writing Guidelines
- **Clarity and Accessibility**: Use straightforward language that is easy to understand for a broad audience.
- **Call to Action**: Include clear and compelling calls to action, encouraging donations and participation in events.
- **Emphasize Community Impact**: Highlight how contributions directly affect the community and the educational landscape.
- **Personalization**: Use personalized greetings in communications to foster a sense of connection (e.g., using the recipient's first name).
- **Incorporate Storytelling**: Use anecdotes or examples that illustrate the impact of civic education on individuals and communities.

This context profile will guide the creation of personalized and impactful content for Unlock Democracy Canada, aligning with their mission and communication style.

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Unlock Democracy Canada

Empower the Next Generation: A Radical Shift in Civics Learning

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