EPIC Malasakit: for the Flood Victims in the PhilippinesWhen disaster challenges communities, we come together. At the Edmonton Philippine International Centre (EPIC), our hearts and actions reach those in need. This form invites you to extend your hand across the seas. Through shared cultural values and collective support, we provide essential aid to families affected in the Philippines. Join us in embodying true malasakit&mdash;compassion in action. Every contribution builds strength and hope.<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Contribute with care</li></ul>Maraming salamat. Edmonton Philippine International Centre (EPIC)

EPIC Malasakit: for the Flood Victims in the PhilippinesWhen disaster challenges communities, we come together. At the Edmonton Philippine International Centre (EPIC), our hearts and actions reach those in need. This form invites you to extend your hand across the seas. Through shared cultural values and collective support, we provide essential aid to families affected in the Philippines. Join us in embodying true malasakit—compassion in action. Every contribution builds strength and hope.<ul><li>Contribute with care</li></ul>Maraming salamat. Edmonton Philippine International Centre (EPIC)

EPIC Malasakit: for the Flood Victims in the Philippines

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Edmonton Philippine International Centre

### Context Profile for Edmonton Philippine International Centre (EPIC)

#### 1. Organization Mission & Cause
The Edmonton Philippine International Centre (EPIC) is dedicated to promoting Filipino culture and providing support to the Filipino community in Edmonton and surrounding areas. Their mission focuses on fostering cultural awareness, providing social services, and creating a sense of belonging among Filipinos through various initiatives and programs. They aim to empower individuals and families by addressing their needs and enhancing their quality of life.

#### 2. Type of Activities
EPIC engages in a variety of activities, including:
- **Cultural Events**: Hosting concerts, such as "Sa Yo Lamang with Ms. Joey Albert," which not only entertain but also serve as fundraising opportunities.
- **Community Programs**: Offering social services and support to Filipino families, including educational workshops and cultural celebrations.
- **Fundraising Campaigns**: Initiatives like the Corpus Christi Building Fund, which aim to raise funds for community projects and support EPIC's ongoing initiatives.

#### 3. Tone of Voice
The tone of voice used by EPIC is friendly, community-oriented, and inspiring. The language is accessible and warm, aiming to connect with the Filipino community while also inviting others to participate in their events and initiatives. The communications reflect a sense of pride in Filipino culture and a commitment to community support.

#### 4. Emoji Usage
The website does not prominently feature emojis in its content. However, in email communications, emojis may be used sparingly to enhance engagement and convey a friendly tone. The specific types and frequency of emoji usage were not evident in the provided content.

#### 5. Key Facts
- **Founding Information**: The specific founding date is not mentioned on the website, but EPIC has established itself as a key organization within the Filipino community in Edmonton.
- **Scale**: EPIC has a total of 7 forms and has conducted 22 email campaigns, indicating active engagement with their community and supporters.
- **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community support and cultural promotion as core impacts.
- **Volunteer Information**: The website encourages community involvement and may provide opportunities for volunteering, although specific details were not highlighted.

#### 6. Writing Guidelines
- **Style**: Use a friendly and community-focused style that resonates with the Filipino culture. Incorporate storytelling elements to highlight community impact and personal stories.
- **Language**: Keep the language simple and accessible, avoiding jargon. Use inclusive language that invites participation from all community members.
- **Formatting**: Use clear headings and bullet points for easy readability. Incorporate engaging visuals where possible to complement the text.
- **Call to Action**: Always include a clear call to action, whether it's to participate in an event, donate, or volunteer.

This context profile serves as a guide for creating personalized and impactful content for the Edmonton Philippine International Centre, ensuring alignment with their mission, tone, and community engagement strategies.

Edmonton Philippine International Centre

EPIC Malasakit: for the Flood Victims in the Philippines

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