Did you know that NABS-BEC has completely changed our charitable offering over the past two years? While we continue to offer support to those currently working in the Canadian Media and Advertising industry, as of 2024, we brought all systems in-house. Our team now hears directly from you, our community, at <a data-fr-linked="true" fr-original-style="" href="//www.nabs.org" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">www.nabs.org</a> on what supports are most beneficial to you and your career. As a result, Career coaching/workshops, Wellness Resources and Short-term Financial Aid have become the new cornerstones of the charity, with demand for support increasing by double digits over the past year alone.&nbsp; While we are extremely proud to offer these free supports to the industry, we cannot do it without your help.&nbsp; Today, we are asking you/your organization to become a Friend of NABS (FON).&nbsp; Our goal is to raise $250K between now and December 31st to fund services through 2026.&nbsp; You can make a difference in a colleagues&#39; life today by making a tax-deductible donation now. Thank you for your generosity!&nbsp; Important Note: If you plan to donate more than $5,000 by credit card, please split the amount into multiple transactions, as this platform allows a maximum of $4,999 per transaction. Alternative: NABS-BEC is set up for e-transfer payments. &nbsp;The email to use to send money is <a data-fr-linked="true" fr-original-style="" href="mailto:accounting@nabs.org" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">accounting@nabs.org</a>. This has been set upas auto-deposit so no passwords are required.&nbsp; In the message field, please include: &nbsp;&nbsp;&quot;Donation from &nbsp;[your company name, your corporate address, and a contact email].&quot; &nbsp; &nbsp;We require this information to issue a charitable tax receipt. &nbsp;Tax receipts will be issued for any gifts of $20 or more at the end of the year.&nbsp;

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you from the bottom of our hearts for supporting our cause. This donation greatly helps our mission. If you would like to contribute further to our cause, contact us to become a volunteer, or spread the word about our mission! NABS Team

Did you know that NABS-BEC has completely changed our charitable offering over the past two years? While we continue to offer support to those currently working in the Canadian Media and Advertising industry, as of 2024, we brought all systems in-house. Our team now hears directly from you, our community, at <a href="//www.nabs.org" target="_blank">www.nabs.org</a> on what supports are most beneficial to you and your career. As a result, Career coaching/workshops, Wellness Resources and Short-term Financial Aid have become the new cornerstones of the charity, with demand for support increasing by double digits over the past year alone.  While we are extremely proud to offer these free supports to the industry, we cannot do it without your help.  Today, we are asking you/your organization to become a Friend of NABS (FON).  Our goal is to raise $250K between now and December 31st to fund services through 2026.  You can make a difference in a colleagues' life today by making a tax-deductible donation now. Thank you for your generosity!  Important Note: If you plan to donate more than $5,000 by credit card, please split the amount into multiple transactions, as this platform allows a maximum of $4,999 per transaction. Alternative: NABS-BEC is set up for e-transfer payments.  The email to use to send money is <a href="mailto:accounting@nabs.org" target="_blank">accounting@nabs.org</a>. This has been set upas auto-deposit so no passwords are required.  In the message field, please include:   "Donation from  [your company name, your corporate address, and a contact email]."    We require this information to issue a charitable tax receipt.  Tax receipts will be issued for any gifts of $20 or more at the end of the year.

Friends of NABS West 2025

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National Advertising Benevolent Society of Canada / Bénévolat d'entraide aux communicateurs

### Context Profile for National Advertising Benevolent Society of Canada (NABS)

#### 1. Organization Mission & Cause
The National Advertising Benevolent Society of Canada (NABS) is dedicated to supporting individuals in the Canadian media and advertising industry who are facing personal and professional challenges. Their mission is to provide essential resources such as career coaching, wellness support, and financial aid to improve the well-being of industry professionals. NABS aims to foster a supportive community that empowers individuals to thrive in their careers and personal lives.

#### 2. Type of Activities
NABS engages in various activities to fulfill its mission, including:
- **Career Coaching and Workshops**: Offering guidance and skills development to enhance career prospects.
- **Wellness Resources**: Providing mental health and wellness support tailored to the needs of industry professionals.
- **Short-term Financial Aid**: Assisting individuals in financial distress to help them navigate through difficult times.
- **Fundraising Campaigns**: Initiatives like "Friends of NABS West 2025" aim to raise significant funds to sustain and expand their services.

#### 3. Tone of Voice
The tone of NABS is:
- **Friendly and Supportive**: The language used is warm and inviting, aiming to create a sense of community.
- **Professional yet Approachable**: While maintaining professionalism, the communication is accessible and relatable, encouraging engagement from the audience.
- **Inspiring**: The messaging often emphasizes empowerment and positive change, motivating individuals to seek help and support.

#### 4. Emoji Usage
NABS does not appear to utilize emojis in their communications, maintaining a more formal and professional tone in their written content.

#### 5. Key Facts
- **Founding Info**: NABS has a long-standing history of supporting the advertising and media industry in Canada, though specific founding details were not found on the website.
- **Scale**: NABS operates across Canada, providing services to a broad audience within the media and advertising sectors.
- **Impact Metrics**: The organization has reported a significant increase in demand for their support services, with double-digit growth over the past year.
- **Volunteer Info**: While specific volunteer opportunities were not detailed, the organization likely relies on community involvement and contributions to sustain its programs.

#### 6. Writing Guidelines
- **Clarity and Brevity**: Communications should be clear and to the point, avoiding jargon to ensure accessibility.
- **Empathetic Language**: Use language that conveys understanding and compassion, reflecting the supportive nature of the organization.
- **Call to Action**: Incorporate strong calls to action, encouraging donations and participation in programs.
- **Personalization**: Utilize personalized greetings and acknowledgments in emails to foster a connection with recipients.

This context profile serves as a guide for creating tailored content that resonates with NABS's mission, values, and audience, ensuring that communications are effective and aligned with the organization's goals.

Is this donation being made on a personal or corporate level?

National Advertising Benevolent Society of Canada / Bénévolat d'entraide aux communicateurs

Friends of NABS West 2025

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