<div fr-original-style="color: rgb(34, 34, 34);font-family: Arial, Helvetica, sans-serif;font-size: small;font-style: normal;font-weight: 400;text-align: start;text-indent: 0px;background-color: rgb(255, 255, 255);" id="isPasted" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-weight: 400; text-align: start; text-indent: 0px; background-color: rgb(255, 255, 255); width: 100%; line-height: 1.5; box-sizing: inherit;">Your donation helps LiteracyWORKS provide adults with literacy and numeracy instruction as essential life skills.Double your impact! Every gift up to a maximum of $10,000 is matched through the generosity of the Ted Swain Memorial Fund. Meet Kevin, a LiteracyWORKS adult learner: &ldquo;The first time I walked through the doors at LiteracyWORKS I was so nervous. I felt so ashamed. I was always worrying about people finding out that I couldn&rsquo;t read or write. Today I can read, make notes and read the newspaper. I feel so much better about myself.&rdquo; Did You Know?&nbsp;<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="margin-left: 15px;" style="margin-left: 15px; box-sizing: inherit;">70% of inmates entering federal custody have less than grade 8 literacy levels.</li><li fr-original-style="margin-left: 15px;" style="margin-left: 15px; box-sizing: inherit;">Approximately 20% of Manitobans have literacy levels so low they are unable to participate fully in society.</li><li fr-original-style="margin-left: 15px;" style="margin-left: 15px; box-sizing: inherit;">There is a critical connection between poverty and literacy.&nbsp;</li></ul>Please donate to make a meaningful difference.</div> This fundraising campaign is part of the Did You Know campaign in partnership with Ted&rsquo;s Run for Literacy to create awareness of the critical connection between poverty and literacy.&middot;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://litworks.ca/&source=gmail&ust=1754141154004000&usg=AOvVaw1Zl_x6fKkDtdt1t_VqprRe" fr-original-style="color: rgb(17, 85, 204);" href="https://litworks.ca/" style="color: rgb(17, 85, 204); text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">LiteracyWORKS</a>, a non-profit, charitable organization, provides adults with literacy and numeracy instruction as essential life skills.&middot;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<a data-saferedirecturl="https://www.google.com/url?q=https://tedsrunforliteracy.com/&source=gmail&ust=1754141154004000&usg=AOvVaw1GHZAkx5JcET080blPWClT" fr-original-style="color: rgb(17, 85, 204);" href="https://tedsrunforliteracy.com/" style="color: rgb(17, 85, 204); text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Ted&rsquo;s Run for Literacy</a> was established in 2010 following the death of Ted Swain. Its vision is&nbsp;to break the cycle of childhood poverty.Thank you for helping us keep making a positive impact for adult learners!

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for your generous contribution!&nbsp; Your donation is truly valued and is helping us support our learners and make a difference in our community. Sincerely,The Team at LiteracyWorksRegistered Charity: 131163248 RR 0001

<div>Your donation helps LiteracyWORKS provide adults with literacy and numeracy instruction as essential life skills.Double your impact! Every gift up to a maximum of $10,000 is matched through the generosity of the Ted Swain Memorial Fund. Meet Kevin, a LiteracyWORKS adult learner: “The first time I walked through the doors at LiteracyWORKS I was so nervous. I felt so ashamed. I was always worrying about people finding out that I couldn’t read or write. Today I can read, make notes and read the newspaper. I feel so much better about myself.” Did You Know? <ul><li>70% of inmates entering federal custody have less than grade 8 literacy levels.</li><li>Approximately 20% of Manitobans have literacy levels so low they are unable to participate fully in society.</li><li>There is a critical connection between poverty and literacy. </li></ul>Please donate to make a meaningful difference.</div> This fundraising campaign is part of the Did You Know campaign in partnership with Ted’s Run for Literacy to create awareness of the critical connection between poverty and literacy.·         <a href="https://litworks.ca/" target="_blank">LiteracyWORKS</a>, a non-profit, charitable organization, provides adults with literacy and numeracy instruction as essential life skills.·         <a href="https://tedsrunforliteracy.com/" target="_blank">Ted’s Run for Literacy</a> was established in 2010 following the death of Ted Swain. Its vision is to break the cycle of childhood poverty.Thank you for helping us keep making a positive impact for adult learners!

Ted's Run for Literacy / LiteracyWorks campaign

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Literacyworks Inc.

### Context Profile for Literacyworks Inc.

1. **Organization Mission & Cause**:
   - **Mission**: Literacyworks Inc. is dedicated to providing adults with essential literacy and numeracy instruction, empowering them to improve their life skills and participate fully in society. The organization emphasizes the critical connection between literacy and poverty, aiming to break the cycle of childhood poverty through education.
   - **Cause**: The organization focuses on adult education, specifically targeting individuals with low literacy levels, which can significantly impact their quality of life and opportunities.

2. **Type of Activities**:
   - **Programs**: Literacyworks offers adult literacy and numeracy instruction.
   - **Fundraising Campaigns**: The "Ted's Run for Literacy" campaign is a notable fundraising initiative, which includes matching donations up to $10,000 through the Ted Swain Memorial Fund.
   - **Community Engagement**: The organization raises awareness about the importance of literacy through events and partnerships, such as the Did You Know campaign, which highlights statistics related to literacy and its societal impacts.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **inspiring**, and **supportive**. It aims to connect emotionally with potential donors and learners, using personal stories (e.g., testimonials from learners) to illustrate the impact of their programs. The language is accessible and encourages community involvement.

4. **Emoji Usage**:
   - The organization does not appear to use emojis in its communications, maintaining a more professional and straightforward approach in its written content.

5. **Key Facts**:
   - **Founding Info**: Literacyworks Inc. is a non-profit charitable organization.
   - **Impact Metrics**: 
     - 70% of inmates entering federal custody have literacy levels below grade 8.
     - Approximately 20% of Manitobans have literacy levels so low they cannot participate fully in society.
   - **Volunteer Info**: Specific volunteer information is not detailed on the website; however, the organization likely relies on community support and involvement for its programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is easy to understand. Avoid jargon and complex terminology.
   - **Engagement**: Incorporate personal stories and testimonials to create emotional connections with the audience.
   - **Call to Action**: Encourage donations and community involvement with clear, compelling calls to action.
   - **Consistency**: Maintain a friendly and supportive tone throughout all communications, ensuring that the message aligns with the organization's mission to empower adult learners.

This context profile serves as a guide for creating personalized and impactful content for Literacyworks Inc., aligning with their mission and communication style.

Literacyworks Inc.

Ted's Run for Literacy / LiteracyWorks campaign

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