Crashes kill 27 people on Ottawa roads every year. Vision Zero Ottawa is fighting for zero deaths or serious injury on Ottawa roads. We want those who govern our transportation systems to fully adopt, fund and implement Vision Zero principles. That includes: not accepting tragedy as inevitable; human life and health over all other objectives; emphasize a safe systems and design approach to safety. Here is how your contributions will help us in the fight for Zero:<ol fr-original-style="" style="width: 100%; box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Help us advocate for safer transportation policies and infrastructure improvements</li><li fr-original-style="" style="box-sizing: inherit;">Fund publicity campaigns to change the narrative on accepting traffic violence and normalizing loss of life</li><li fr-original-style="" style="box-sizing: inherit;">Fund victims of road violence advocacy efforts</li></ol>Donate today! Help us take a stand against traffic violence. Help us make Ottawa safer and more livable for everyone.

&nbsp; Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for your support. Your contribution energizes our campaigns to push for safer roads for all. If you would like to contribute further to our goals, contact us to become a volunteer, or share with your community. The Vision Zero Ottawa Teaminfo@visionzeroottawa.ca

Crashes kill 27 people on Ottawa roads every year. Vision Zero Ottawa is fighting for zero deaths or serious injury on Ottawa roads. We want those who govern our transportation systems to fully adopt, fund and implement Vision Zero principles. That includes: not accepting tragedy as inevitable; human life and health over all other objectives; emphasize a safe systems and design approach to safety. Here is how your contributions will help us in the fight for Zero:<ol><li>Help us advocate for safer transportation policies and infrastructure improvements</li><li>Fund publicity campaigns to change the narrative on accepting traffic violence and normalizing loss of life</li><li>Fund victims of road violence advocacy efforts</li></ol>Donate today! Help us take a stand against traffic violence. Help us make Ottawa safer and more livable for everyone.

Vision Zero Ottawa: No more tragedy on Ottawa roads

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Vision Zero Ottawa

**Context Profile for Vision Zero Ottawa**

1. **Organization Mission & Cause:**
   - **Mission:** Vision Zero Ottawa is dedicated to eliminating all traffic fatalities and severe injuries, while increasing safe, healthy, and equitable mobility for all. The organization is part of a global movement that prioritizes human life and health as the most important factors in transportation systems.
   - **Cause:** The organization focuses on road safety and aims to create a transportation environment where no one is killed or seriously injured. They advocate for systemic changes in road design, policy, and public awareness to achieve these goals.

2. **Type of Activities:**
   - **Advocacy and Awareness:** Vision Zero Ottawa engages in advocacy efforts to influence policy and infrastructure changes that prioritize safety.
   - **Community Engagement:** They conduct community programs and initiatives to raise awareness about road safety and the Vision Zero principles.
   - **Collaborations:** The organization works with local governments, community groups, and other stakeholders to implement safety measures and promote their mission.

3. **Tone of Voice:**
   - **Professional and Inspiring:** The language used on the website is professional, yet it carries an inspiring tone aimed at motivating community involvement and systemic change.
   - **Urgent and Compassionate:** There is a sense of urgency in their communications, emphasizing the importance of immediate action to prevent traffic-related injuries and fatalities.

4. **Emoji Usage:**
   - **Minimal to None:** The website content does not prominently feature emojis. The focus is on clear and impactful messaging rather than visual embellishments.

5. **Key Facts:**
   - **Founding Info:** Vision Zero Ottawa is a relatively new organization, part of a broader Vision Zero movement that originated in Sweden in the 1990s.
   - **Scale and Impact:** As a new organization, specific impact metrics are not yet available. However, they are actively working towards establishing their presence and influence in Ottawa.
   - **Volunteer Info:** The website encourages community involvement, suggesting opportunities for volunteering and participation in advocacy efforts.

6. **Writing Guidelines:**
   - **Clarity and Precision:** Content should be clear and precise, focusing on the mission and the importance of road safety.
   - **Engagement and Motivation:** Use language that engages the audience and motivates them to take action, whether through advocacy, volunteering, or spreading awareness.
   - **Professionalism:** Maintain a professional tone that reflects the seriousness of the cause, while also being accessible and relatable to a broad audience.
   - **Avoidance of Emojis:** Given the minimal use of emojis on the website, it is advisable to maintain this approach unless specifically targeting a more casual audience segment.

This context profile should guide AI assistants in generating content that aligns with Vision Zero Ottawa’s mission, tone, and communication style.

Vision Zero Ottawa

Vision Zero Ottawa: No more tragedy on Ottawa roads

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