RESET Society of Calgary

### Context Profile for RESET Society of Calgary

1. **Organization Mission & Cause**:
   - **Mission**: RESET Society of Calgary is dedicated to raising awareness and combating sexual exploitation and trafficking in Calgary and beyond. They focus on providing education, support, and resources to individuals affected by these issues, as well as fostering collaboration among various stakeholders to enhance community responses.
   - **Cause**: The organization aims to empower survivors, educate the public, and advocate for systemic change to prevent sexual exploitation and trafficking.

2. **Type of Activities**:
   - **Conferences**: The organization hosts events such as the Sexual Exploitation & Trafficking Awareness (SETA) Conference, which brings together professionals to share knowledge and best practices.
   - **Workshops**: They conduct workshops aimed at educating various sectors about the complexities of sexual exploitation and trafficking.
   - **Community Programs**: RESET offers programs that provide direct support to survivors and educational resources to the community.

3. **Tone of Voice**:
   - The tone of the website and communications is **professional yet approachable**, combining a sense of urgency with an inspiring message. The language is clear and direct, aiming to inform and engage the audience effectively.
   - Communications often include calls to action, encouraging participation and support.

4. **Emoji Usage**:
   - The organization uses emojis sparingly in their communications, primarily to enhance engagement in emails and event reminders (e.g., 📅 for dates, 📍 for locations). This usage is effective in making the content more relatable and visually appealing without overwhelming the message.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not found on the website, but the organization has been active in addressing sexual exploitation and trafficking issues in Calgary.
   - **Scale**: They have hosted multiple events and campaigns, indicating a robust engagement with the community.
   - **Impact Metrics**: While specific metrics were not detailed, the organization highlights its commitment to collaboration and education, suggesting a focus on measurable outcomes in their programs.
   - **Volunteer Info**: The website encourages community involvement, although specific volunteer opportunities or metrics were not explicitly stated.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is accessible to a broad audience. Avoid jargon unless necessary, and provide explanations when using technical terms.
   - **Engagement**: Incorporate calls to action that invite readers to participate, donate, or learn more. Use a friendly and supportive tone while maintaining professionalism.
   - **Visual Elements**: When applicable, use emojis to enhance engagement, but keep them relevant and minimal to maintain a professional appearance.
   - **Personalization**: Utilize personalized greetings in emails and communications to foster a connection with the audience.

This context profile serves as a comprehensive guide to understanding the RESET Society of Calgary, ensuring that future communications are aligned with their mission, values, and audience expectations.

Non Profit

Non-Profit Group

For-Profit

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1685991860/dt7btjzuej8jpqx6zdaj.jpg" style="width:274px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />Sexual Exploitation & Trafficking Awareness Conference   September 18th & 19th, 2023 <span style="color:rgb(65, 65, 65);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:center;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">  Best Western Premier Calgary Plaza Hotel & Conference CentreCalgary, Alberta The Sexual Exploitation & Trafficking Awareness Conference (SETA) aims to increase inter-agency collaboration, build education and awareness about the complexities of sexual exploitation and sex trafficking, and demonstrate leading practices in the field of supporting survivors. Join us for the two-day conference which will bring together up to 150 inter-disciplinary professionals working to eradicate sexual exploitation and sex trafficking and will include three keynote speakers, four sector experts for a live-panel discussion, and 20+ workshop presentations. Non-Profit: $350.00 Non-Profit Group (when purchasing groups of 3 or more tickets):  $332.50For-Profit: $450.00Included in registration is breakfast and lunch on conference days. For those who are coming from out of town we are also able to offer discounted travel rates through WestJet. Book your stay at the <a href="https://www.calgaryplaza.com/">Best Western Premier Calgary Plaza Hotel & Conference Centre</a> 1316 33 St NE, Calgary, AB T2A 6B6 We look forward to seeing you there! <hr />  Live-panel  discussion from sector experts Three  Keynote Speakers  Two Days of workshops presented by North American organizations Up to 150  inter-disciplinary professionals <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1693236681/omzmhpp0asvgmtzlycpj.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center" /><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1693236693/qmwai7ucrljhtrwga5hx.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center" />

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom, Thank you for purchasing your ticket to RESET Society of Calgary's Sexual Exploitation & Trafficking Awareness (SETA) Conference. 📭  Best Western Premier Calgary Plaza Hotel & Conference Centre 1316 33 St NECalgary, AB  ⌚️   September 18th & 19th, 2023 at 8:30 a.m. Hotel AccommodationsBest Western Premier Calgary Plaza Hotel & Conference Centre call 403-248-8888 to book your stay! For discounted WestJet travel rates please use the promo code 2C9M4DU Kind regards. Theresa Jenkinstheresa@resetcalgary.ca

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1685991860/dt7btjzuej8jpqx6zdaj.jpg" style="width:274px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Sexual Exploitation &amp; Trafficking Awareness Conference   September 18th &amp; 19th, 2023   Best Western Premier Calgary Plaza Hotel &amp; Conference CentreCalgary, Alberta The Sexual Exploitation &amp; Trafficking Awareness Conference (SETA) aims to increase inter-agency collaboration, build education and awareness about the complexities of sexual exploitation and sex trafficking, and demonstrate leading practices in the field of supporting survivors. Join us for the two-day conference which will bring together up to 150 inter-disciplinary professionals working to eradicate sexual exploitation and sex trafficking and will include three keynote speakers, four sector experts for a live-panel discussion, and 20+ workshop presentations. Non-Profit: $350.00 Non-Profit Group (when purchasing groups of 3 or more tickets):  $332.50For-Profit: $450.00Included in registration is breakfast and lunch on conference days. For those who are coming from out of town we are also able to offer discounted travel rates through WestJet. Book your stay at the <a href="https://www.calgaryplaza.com/">Best Western Premier Calgary Plaza Hotel &amp; Conference Centre</a> 1316 33 St NE, Calgary, AB T2A 6B6 We look forward to seeing you there! <hr />  Live-panel  discussion from sector experts Three  Keynote Speakers  Two Days of workshops presented by North American organizations Up to 150  inter-disciplinary professionals <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1693236681/omzmhpp0asvgmtzlycpj.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;max-width:100%" /><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1693236693/qmwai7ucrljhtrwga5hx.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;max-width:100%" />

2023 Sexual Exploitation & Trafficking Awareness (SETA) Conference

1316 33 St NE

Non Profit

$350

Non-Profit Group

$332.50

For-Profit

$450