<p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">Dear <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name</span> <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name</span>,</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">Thank you for you generous donation to help B.C. students improve their financial health. Your charitable tax receipt is enclosed.</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p>In partnership with educators and dedicated volunteers, and supported by generous donors like you, JA British Columbia (JABC) brings important educational experiences to thousands of students annually across British Columbia. You are helping to realize a generation of students who are equipped with the knowledge and confidence to dream big and take control of their future. </p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">Again, thank you for your support. </p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">With gratitude,</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">The JABC Team</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><em>Want to learn more? Visit us at <a href="http://jabc.ca">jabc.ca</a> or contact us directly at <a href="mailto:k.pryor@jabc.org">k.pryor@jabc.org</a> </em></p>

<p>Thank you for fundraising with us this year again! Here is more information.<br /><br /></p>

<div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit"><br /></p><div><div><div><div><div><p><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1698450706/hb0j8xgdgxcvxb0wvdb7.png" style="width:779px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /></p><p style="box-sizing:inherit;text-align:center"><span><strong>Financial Literacy Month may be over, but JABC provides financial literacy tools to students all throughout the school year! </strong></span></p><p style="box-sizing:inherit;text-align:center"><span><strong>There is still time to support B.C. students and have your gift matched.</strong></span></p><p style="box-sizing:inherit;text-align:center"><br /></p><div><div><div><p style="box-sizing:inherit"><strong>JA British Columbia has been providing financial health and literacy programs to youth free of charge for over 65 years, teaching them how to prepare a budget, understand credit, and recognize fraud. </strong><strong>These skills ensure young people have the tools to become financially capable adults.</strong></p></div></div></div><p>Too often we see youth graduate from school with no real knowledge of how to manage their finances and invest for the future. The best way to address this lack of knowledge is through education at a young age, when students can develop healthy financial habits. </p><p>We ask you to please consider a gift to support youth financial education in B.C. </p><p><span><span>For $60 you can support one student and give them access to a life-changing JA program this school year, free of charge.</span></span><span> </span></p><ul><li><span><span>$180 </span></span><span><span>will support three students </span></span><span> </span></li><li><span><span>$300 </span></span><span><span>will support five students</span></span><span> </span></li><li><span><span>$600 </span></span><span><span>will support ten students</span></span></li></ul><div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit"><span><span>Until the end of the month, every gift will be matched by a long-time and generous supporter of JA. This means your gift has double the impact! </span></span></p></div></div><p>Equipping youth with the building blocks to make sound financial decisions can positively affect their personal finances, small business outcomes and our local economy.  </p><p>Whether experiencing a program in one of B.C.'s school districts, in an Indigenous community or through a community or business partner, JA students benefit from developing the skillset and mindset they need to thrive and contribute to their communities.</p><div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit">Your donation is an investment in the next generation. Thank you! </p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit"><br /></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1691100188/aiorkjlx4h6wuqczo8f5.png" style="width:207px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Nancy Cardozo</p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit">Vice President, Development, JABC</p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit"><br /></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5;box-sizing:inherit"><strong><span>P.S.</span><span> </span></strong>Learn more about JABC's free work readiness, financial health and entrepreneurship programs<a href="http://www.jabc.ca/programs" target="_blank"> <u>here</u>.</a></p></div></div><div><br /></div></div></div></div><div><div><div><div><p style="box-sizing:inherit"><span><span>Why JA?</span></span></p></div></div><div><div><div><div><p>JA British Columbia (JABC) is a not-for-profit impact organization that delivers free hands-on, immersive education in work readiness, financial health, and entrepreneurship.</p><p>Reaching thousands of young people each year through partnerships with educators, volunteers, and donors, JABC is one of the few organizations with the experience and passion to build a brighter future for the next generation of innovators, entrepreneurs, and leaders.</p><p>For over 65 years, JABC has served B.C. youth, including Indigenous communities, people of colour, and at-risk populations. JABC’s real-world training helps young people develop the skills to build successful careers, prepare for the risks and rewards of entrepreneurship, and learn to thrive financially. Through JA, young people are equipped with the skillset and mindset to build thriving communities.</p><p>JABC is a proud member of JA Canada and JA Worldwide, one of the world’s largest and most impactful NGOs.</p></div></div></div></div></div></div><div><div><div><p style="margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal"><u>                                                                       </u></p><p style="margin-top:0cm;margin-right:0cm;margin-bottom:.0001pt;margin-left:0cm;line-height:normal"><em><br /></em></p></div></div></div><p style="width:100%;margin-top:0px;margin-bottom:0px;max-width:100%"><em><strong><span>Quick Facts about the Donation Process:</span></strong></em><span><em> </em></span></p><p style="width:100%;margin-top:0px;margin-bottom:0px;max-width:100%"><em>Zeffy allows us to receive 100% of your gift. Zeffy is funded solely through contributions made at the payment step by donors like you. While confirming your donation, the platform will recommend a suggested tip. Choose one or select ”other” for a pop-up text box that allows as little as $0.  </em></p></div></div></div></div>

Help B.C. Youth Improve their Financial Health Today!

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JA British Columbia (JABC)

### Context Profile for JA British Columbia (JABC)

1. **Organization Mission & Cause**:
   - **Mission**: JA British Columbia (JABC) is dedicated to empowering youth through hands-on, no-cost learning experiences that focus on financial health, work readiness, and entrepreneurship. Their mission is to equip students with essential skills to budget, explore careers, and launch their own ventures, thereby building a brighter future for the next generation of innovators and leaders.
   - **Cause**: Education, specifically targeting underserved youth in British Columbia to provide them with opportunities to develop practical life skills and confidence.

2. **Type of Activities**:
   - **Programs**: JABC offers free programs in financial literacy, entrepreneurship, and work readiness, reaching thousands of young people each year through partnerships with educators, volunteers, and donors.
   - **Campaigns**: The organization runs fundraising campaigns such as the "Back to School" campaign, which invites donations to support youth facing barriers to education.
   - **Events**: They engage the community through various events and volunteer opportunities, encouraging local involvement in their educational initiatives.

3. **Tone of Voice**:
   - The tone of JABC's communications is **inspiring**, **friendly**, and **encouraging**. The language used is accessible and aims to motivate potential donors and volunteers by emphasizing the impact of their contributions. Phrases like "join me in making a gift" and "your donation is an investment in the next generation" reflect a warm and inviting approach.

4. **Emoji Usage**:
   - JABC employs emojis sparingly in their communications, primarily using them to enhance engagement in social media posts or informal communications. For example, they used a video camera emoji (📽) in their recent campaign to draw attention to a video link, indicating a casual and approachable style.

5. **Key Facts**:
   - **Founding Info**: JABC has been operating for 70 years, indicating a long-standing commitment to youth education in British Columbia.
   - **Scale**: The organization reaches thousands of students annually and partners with educators and volunteers across the province.
   - **Impact Metrics**: Specific metrics are not detailed on the website, but the emphasis on transforming students into confident, capable individuals suggests a focus on qualitative outcomes.
   - **Volunteer Info**: JABC encourages community involvement through volunteer opportunities, highlighting the importance of local support in delivering their programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is easy to understand. Aim for a friendly and inspiring tone that encourages action.
   - **Call to Action**: Incorporate strong calls to action, such as "join us," "make a gift," or "get involved," to motivate readers to participate or donate.
   - **Personalization**: Use personalized greetings and expressions of gratitude, as seen in their thank-you emails, to foster a sense of community and appreciation among supporters.
   - **Visual Elements**: Consider using emojis and links to multimedia content (like videos) to enhance engagement and provide a more dynamic reading experience.

This context profile serves as a foundational guide for generating personalized and effective content for JA British Columbia, aligning with their mission, activities, and communication style.

JA British Columbia (JABC)

Help B.C. Youth Improve their Financial Health Today!

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