Beat the HEAT Fundraiser put on by BGC Fort McMurray is a Challenge that puts taste buds to the test. As seen on YouTube:<a href="https://www.youtube.com/watch?v=iS68LmqFVeA">https://www.youtube.com/watch?v=iS68LmqFVeA</a> Join us Wednesday March 8th at The Smokin' Butcher, with a special on wings every order a portion will be donated back to BGC Fort McMurray. Sit back and watch as Community Leaders take part in testing out some of the hottest sauces there is.  Fort McMurray's own Community Leaders have signed up to see who can Beat the HEAT! Help pledge their participation to help raise funds for BGC Fort McMurray. With 10 different sauces ranging from 1,600 Scoville Heat Units to 638,000+SHU, every $100 raised secures the next level  $100 = Level One$200 = Level Twoetc... Link to sauces: <a href="https://heatonist.com/en-ca/products/hot-ones-10-pack-season-20-hot-ones-hot-sauce">https://heatonist.com/en-ca/products/hot-ones-10-pack-season-20-hot-ones-hot-sauce</a>

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, BGC Fort McMurray Thanks You for your donation! We hope to see you Wednesday March 8th at 6:30pm to cheer on your community leaders as they take on the Beat the HEAT Challenge.  Because of your donation, you're supporting over 140+ children and youth in the Wood Buffalo Region! Because of fundraising BGC Fort McMurray is able to provide programs that are affordable, accessible and mostly free to youth in the community. Opportunity Changes Everything!  Chantelle Johns <a href="mailto:chantelle.johns@fmbgc.ca">chantelle.johns@fmbgc.ca</a>

Thank you for fundraising with us this year again! Here is more information.

Beat the HEAT Fundraiser put on by BGC Fort McMurray is a Challenge that puts taste buds to the test. As seen on YouTube:<a href="https://www.youtube.com/watch?v=iS68LmqFVeA">https://www.youtube.com/watch?v=iS68LmqFVeA</a> Join us Wednesday March 8th at The Smokin' Butcher, with a special on wings every order a portion will be donated back to BGC Fort McMurray. Sit back and watch as Community Leaders take part in testing out some of the hottest sauces there is.  Fort McMurray's own Community Leaders have signed up to see who can Beat the HEAT! Help pledge their participation to help raise funds for BGC Fort McMurray. With 10 different sauces ranging from 1,600 Scoville Heat Units to 638,000+SHU, every $100 raised secures the next level  $100 = Level One$200 = Level Twoetc... Link to sauces: <a href="https://heatonist.com/en-ca/products/hot-ones-10-pack-season-20-hot-ones-hot-sauce">https://heatonist.com/en-ca/products/hot-ones-10-pack-season-20-hot-ones-hot-sauce</a>

Dan Edwards  - Beat the HEAT Challenger

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BGC Fort McMurray

### Context Profile for BGC Fort McMurray

#### 1. Organization Mission & Cause
BGC Fort McMurray is dedicated to empowering youth and fostering community connections. Their mission is to provide a safe and supportive environment where children and youth can develop skills, build relationships, and engage in meaningful activities. They focus on inclusivity, personal growth, and community involvement, aiming to enhance the quality of life for young people in Fort McMurray.

#### 2. Type of Activities
BGC Fort McMurray engages in various activities, including:
- **Community Events**: Hosting events like the Fall Vendor Market and Gingerbread Jamboree to bring the community together and support local vendors.
- **Fundraising Campaigns**: Organizing events that serve as fundraising opportunities to support their programs.
- **Youth Programs**: Offering various programs aimed at skill development, mentorship, and recreational activities for children and youth.

#### 3. Tone of Voice
The tone of voice used by BGC Fort McMurray is:
- **Friendly and Inviting**: The language is warm and welcoming, encouraging community participation.
- **Informative and Clear**: Communications are straightforward, providing essential details about events and programs.
- **Inspirational**: The messaging often emphasizes empowerment and community spirit, aiming to inspire involvement and support.

#### 4. Emoji Usage
BGC Fort McMurray frequently uses emojis in their communications to enhance engagement and convey a friendly tone. Common emojis include:
- 🍂 (Autumn theme)
- ✅ (Confirmation)
- 📅 (Event date)
- 📍 (Location)
- 💰 (Cost)
Emojis are used strategically in event announcements and reminders, adding a visual element that makes the content more relatable and engaging.

#### 5. Key Facts
- **Founding Information**: Specific founding details were not found on the website, but the organization has been active in the community for several years.
- **Scale**: BGC Fort McMurray has a significant presence with a total of 146 forms and 6 email campaigns, indicating active engagement with the community.
- **Impact Metrics**: While specific metrics were not detailed, the organization focuses on community involvement and youth development, suggesting a positive impact on local youth and families.
- **Volunteer Information**: The website encourages community members to get involved, suggesting opportunities for volunteering and support, although specific volunteer metrics were not provided.

#### 6. Writing Guidelines
Based on the existing content patterns observed on the website and in communications:
- **Use a Friendly and Inviting Tone**: Ensure that the language remains approachable and encourages community participation.
- **Be Clear and Concise**: Provide essential information upfront, using bullet points or clear headings where applicable.
- **Incorporate Emojis**: Use emojis to enhance engagement, particularly in event-related communications.
- **Highlight Community and Empowerment**: Focus on themes of community involvement, empowerment, and support for youth in all messaging.

This context profile serves as a guide to generate personalized and effective content for BGC Fort McMurray, aligning with their mission, tone, and community-focused activities.

BGC Fort McMurray

Dan Edwards - Beat the HEAT Challenger

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