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Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, You just ROC’d our world! 🌟 Thanks to your generous gift to the 2025 Kids Cancer Care Ride of Courage, we’re one step closer to making a real difference for kids affected by cancer. Your support fuels hope, strength, and—of course—lots of miles on the road! Your donation directly helps ease the pain and suffering of kids facing cancer and supports the families who love them. That’s some next-level courage right there. 💛 But hey… why stop at donating? Why not join the ride?! 🚴💨 Sign up today and pedal with purpose—you’ll be part of an incredible community of cyclists making a real impact. Your tax receipt is attached, if you have any questions please reach out to our team at (403) 216-9210.  Once again, THANK YOU! Your kindness and generosity are changing lives, and we couldn’t be more grateful. Let’s ROC this together! The Ride of Courage Team Kids Cancer Care Foundation of Alberta 5757 4 Street SE Calgary, Alberta T2H 1K8   kidscancercare.ab.ca  Registered charity #899409171RR0001 PS. Did you know some employers have matching gift programs that will match charitable donations dollar for dollar? Check with your employer today. You may be able to double the impact of your gift.

We can't wait for you to join us in the 2025 Kids Cancer Care Ride of Courage! Keep an eye on your email for more information and event updates in the coming months.  Kids Cancer Care Ride of Courage - July 11th-13th, 2025 Good luck fundraising!  As a reminder there is no cell service at Camp Kindle but there is a landline to use if needed.  Thank you for supporting Kids Cancer Care!

2025 Kids Cancer Care Ride of Courage

July 11-13, 2025 A premier all-inclusive cycling event! Join Kids Cancer Care's Ride of Courage. 100%of your Fundraising effort goes directly to Kids Cancer Care to help support kids and families effected by childhood cancer.  <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1734371700/ynnbiwmadq1yopip3tcr.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> FIVE RIDE OPTIONS 1. Tour De Force - 3 Day In-Person Ride  Three days on the open road with different routes, distances, and surfaces. Rides for everyone with distance options between 100 and 200 kilometers. Departing daily from beautiful Water Valley, you will ride through the Alberta foothills by day and recover around Camp Kindle campfire in the evening. The registration fee includes accommodations, meals at camp, nutritious snacks on the road, a cycling jersey, swag, route support, massage therapists, campfires, and other camp activities. Register now to secure your spot! Limited spots available due to Camp Kindle capacity.   Register before May 30th to receive your cycling jersey. 2. Weekend Warrior - Saturday/Sunday Ride Only For those looking to ride but can't get away Friday morning - this is the ticket for you! Join us at Camp Kindle Friday night for our Kickoff BBQ and start fresh Saturday morning as we hit the road.   Registration includes accommodations, food, entertainment, swag, and route support for your weekend at Camp Kindle. Register before May 30th to receive your cycling jersey.  3. One Day Wonder - Choose from any of the 3 days Can't join for the weekend?  No fear! Your one-day ride option is here! Registration includes food, cycling jersey, and route support on the day of your choice. Please state the day you would like to ride. 4. Flex Ride: Your Ride. Your Way.    If you love the flexibility riding virtually, you can still do that too - on the highway, on the bike paths or at home on your trainer. Registration incudes Swag, access to the Ride of Courage Stava page, and MORE!  5. NEW!!! Dust Devils - Gravel Ride (SATURDAY, JULY 12)  Trade pavement for adventure! Sign up for our NEW one-day (Saturday) gravel ride! Get ready to crush dirt, dust, and epic terrain with a crew that loves to raise funds as much as they love to ride!  No matter how you choose to participate, every dollar you raise funds will go directly to sending kids to camp! Please note: You must be 18 years of age or older to participate in the group ride.  PLEASE NOTE Kids Cancer Care is committed to managing your donations responsibly. While other fundraising platforms deduct 3% to 10% in fees from each donation, we use a 100% free fundraising platform called Zeffy. Zeffy does not charge you or Kids Cancer Care a percentage of the donations or registration fees. Instead, they invite you to make a contribution to cover their costs. Watch for this when donating or completing your registration. If you do not wish to contribute a pre-set amount, choose Other from the drop-down menu and indicate the amount you wish to pay. If you prefer to not contribute at all, type in 0.                                                       <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1670446337/q1nlxtf42gfrgawqerws.png" alt="A picture containing text, tableware, dishware, plateDescription automatically generated" style="position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;display:block;vertical-align:top;margin:5px auto;text-align:center;max-width:100%" /> The Kids Cancer Care Foundation of Alberta is a charitable organization that helps Alberta families fighting childhood cancer. Our programs are uniquely designed to meet the needs of the whole family at each stage in their cancer journey, from diagnosis through treatment and beyond. To that end, we provide funding and program in three key areas: Camp and Outreach; Research and Hospital; and Education and Scholarships. To learn more about us, <a href="https://www.kidscancercare.ab.ca/" target="_blank">click here</a>.

Jonas  Kevell

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Kids Cancer Care Foundation of Alberta

### Context Profile for Kids Cancer Care Foundation of Alberta

1. **Organization Mission & Cause**:
   - The Kids Cancer Care Foundation of Alberta is dedicated to supporting Alberta families affected by childhood cancer. Their mission is to provide comprehensive assistance throughout the cancer journey, from diagnosis to treatment and beyond. They focus on meeting the needs of the entire family by offering funding and programs in three key areas: Camp and Outreach, Research and Hospital, and Education and Scholarships.

2. **Type of Activities**:
   - **Programs**: They offer various programs tailored to support families, including camps for children, outreach initiatives, funding for research, and educational scholarships.
   - **Events**: The organization hosts events such as the Dad & Daughter Gala and fundraising campaigns like RUN4CANCER, which involve community participation and engagement.
   - **Fundraising**: They conduct fundraising activities to support their programs, including ticket sales for events and direct donations.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly, supportive, and inspiring**. The language is accessible and empathetic, aiming to connect with families and supporters emotionally. The use of direct appeals (e.g., "Help children and families affected by cancer today!") conveys a sense of urgency and importance while remaining warm and inviting.

4. **Emoji Usage**:
   - The organization does not appear to use emojis in their website content or email communications. Their messaging is straightforward and professional, focusing on clarity and emotional resonance without the use of visual emojis.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website, but the organization is established and recognized within Alberta.
   - **Scale**: The organization has a total of 120 forms and has conducted 62 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics are not detailed, the foundation emphasizes its commitment to supporting families through various programs and initiatives.
   - **Volunteer Info**: The website does not explicitly mention volunteer opportunities, but involvement in events and programs suggests potential for community engagement.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and supportive tone that resonates with families and potential donors. Avoid jargon; keep language simple and relatable.
   - **Structure**: Use clear headings and bullet points for easy readability. Include calls to action that encourage involvement and support.
   - **Emphasis**: Highlight emotional stories and testimonials from families when applicable to foster connection and empathy.
   - **Consistency**: Maintain a consistent voice across all platforms, ensuring that the messaging aligns with the mission and values of the organization.

This context profile provides a comprehensive overview of the Kids Cancer Care Foundation of Alberta, enabling AI assistants to create tailored and effective content that aligns with the organization's mission and communication style.

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Jonas Kevell

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